Beautiplan is a proposed social commerce website and online community for beauty enthusiasts in Indonesia. It will feature user-generated content like articles, photos and videos about makeup, hair and nails. Users can link to and review beauty products. The founders have experience in e-commerce, media and beauty. They see opportunity since there is no comprehensive Indonesian beauty website, and e-commerce and the beauty market are growing. Their social media networks can help acquire users. Revenue models may include advertising, e-commerce commissions and workshops.

2. Problem
There is no complete beauty
tutorial, products and works/arts
online in Indonesia

3. What is Beautiplan?
• Curated media based on social network platform for beauty
enthusiasts (make up, hairdo, and nail art)
• Social commerce site for beauty products

4. DENNY SANTOSO
• Commerce specialist with large offline and online networks
• 14 years experiences in wellness industry
• 420K+ Twitter Followers, 102K+ Facebook Likes, 8000+ Youtube Subscribers
(4x Most Popular Youtube Video)
• Founder DuniaFitnes.com (Yahoo!, Kompas, and Vemale content partner
Why Us?
ZIVANNA LETISHA
• Puteri Indonesia 2008
• Miss Universe Favorite 2009 (Online Votes Version)
• News Presenter
• Author of “Buku Pintar Cewek Juara: How to Win Competitions and Be a
Princess on Your Own”
SANNY GADDAFI
• Software engineer
• Serial entrepreneur specialized in niche social networks

5. There is no professional
beauty website in indonesia
Beauty market is
expanding in Indonesia
(around 20% each year)*
*Source: http://www.kemenperin.go.id/artikel/4927/Industri-Kosmetik-Tumbuh-Pesat
E-Commerce is starting to
show result in Indonesia
this few years
Why Now?

6. Beautiplan Concept

7. User Generated Content Beauty Articles Curated by Administrators

8. User Generated Content Beauty Photo Works

9. Product Used Linked Directly from Articles, Reviewed, and Suggested by Fellow Members

10. Direct Buy Products Reviewed by Users from The Website (Social Commerce)

11. Product
Articles Photo Video
Social Interactions Social Interactions Social Interactions
Commerce triggered by social interaction
between visitors, blogger and the experts
Beautiplan Structure

12. Potential Market
• Women age 16-40+ (HUGE!)
• Beauty product user
• Make up artist
• Beauty blogger

13. Q1 2013 Q2 2013 Q3 2013 Q4 2013
Beautiplan Timeline
Project
Completion
User
&
Brand
Aquisition
Event
Activation
&
Expansion
Get
Revenue
Finalize development
and assemble team,
integrate with
existing brands
Negotiate to add
more products from
various brands and
user aquisition by
social media viral
power
Create events,
workshop and other
activation to
strengthen
Beautiplan brand
and
acknowledgment
Start to get profit
from various revenue
income
Launch an
eCommerce feature,
and take commision

14. User Acquisition
3,000 Graduate Students Every Year
350,000 Alumni

15. Social Media
With our 450.000+ followers, our existing social
media consist of 61%women, which is our
potential market for Beautiplan.com
Our Traffic & Channel
Partnership with Yahoo! SHE
Put article, photo and video in Yahoo! She that
linked back to Beautiplan.com, this also include
the product info.
Webisode
Create an online competition to inspire everyone
that you can have what ever outer beauty that you
want.

16. ADD MORE BRANDS
Brand Partners

17. •Sponsor / Brand Advertising
•eCommerce
•Workshop
Monetization

18. Beautiplan.com - A Social Network for Beauty Enthusiasts