1. saffireevents
By: Cassie Roberts
Earning theDigital
Sponsorship
Dollar

2. saffireevents
Ancient Sponsorships

3. saffireevents
Too Far?

4. saffireevents
Sponsors
What are
really spending?

5. saffireevents
TOTAL SPENDING

6. saffireevents
GET A SLICE

7. saffireevents
“The sponsorship pie is growing, but
being cut into fewer pieces.”
-www.sponsorship.com

8. saffireevents
ONLINE.
The most cost-effective & beneficial
ways to earn your sponsorship dollars are

9. saffireevents

10. saffireevents
Sponsors
What do
want from events?

11. saffireevents
1 2 3
Return onStrong Favorable
INVESTMENTRELATIONSHIPS BENEFITS

12. saffireevents
1
IMPROVE your
RELATIONSHIPS

13. saffireevents
Get Educated
BE SMART ABOUTWHATYOU ARE OFFERING YOUR SPONSOR
• Know your business
• Learn about potential Sponsorbusiness
• Offer relevantpartnership options
• Always ask for theirsupport

14. saffireevents
Get Involved
FIND THINGS YOU CANDO TOSUPPORT YOURPOTENTIALSPONSOR’SBUSINESS
• Can you use theirproduct/serviceat your event?
• Can you use theirproduct/serviceat home?
• Can you recommendtheirproduct/serviceto someoneelse?
• Can you volunteerorsend volunteersfor theirorganization?

15. saffireevents
Get Money
MAKEIT EASY FOR YOUR SPONSORS TO SUPPORT YOU
• Makeyour sponsorshippackages clear & concise
• Organize your invoices—bill at the appropriate time
• Allow sponsorsto pay online
• Use an ecommerce system thatcharges per transaction,nota percentage

16. saffireevents
PARTNERSHIP.
Always remember: It’s a
Your sponsors are more likely to stay with you if
you have a relationship past the sponsorship.

17. saffireevents
2
Offer better (digital)
BENEFITS

18. saffireevents
ONLINE
Highlight your sponsors

19. saffireevents
Consider sponsor logo placement

20. saffireevents

21. saffireevents

22. saffireevents
What can you do for your bigger
sponsors?

23. saffireevents

24. saffireevents
Declarea website sponsor; give
them prominence on your site

25. saffireevents

26. saffireevents
For presenting event sponsors, share the
name of the sponsor on the web in a
prominent space

27. saffireevents

28. saffireevents
Name your facilitiesafter sponsors and
place those on the web.

29. saffireevents

30. saffireevents
Make sure your sponsors translate
to your mobile website.

31. saffireevents

32. saffireevents
Speaking of mobile—is there an app
for that?

33. saffireevents

34. saffireevents
Set email sponsors

35. saffireevents

36. saffireevents
Give shout outs to yoursponsors on
social media
ps: Thisis free!

37. saffireevents

38. saffireevents
Add sponsorlogos to
print-at-home tickets

39. saffireevents

40. saffireevents
Case Study:
Consider the Olympics
http://www.olympic.org/sponsors

41. saffireevents
BRILLIANT!

42. saffireevents
2. Recap this
year’s Success
1. Show your
experience
3. Use Mixed
Media
This pagecan befound at: http://www.olympic.org/sponsors/100-years-of-olympic-marketing

43. saffireevents
4. Use Linked
Logos
5. Provide
current
reports

44. saffireevents
6. Photosof
sponsorship
in action
7. Video &
Description
of company

45. saffireevents
LIMIT
DON’T
YOUR SPONSORS
TO ONELOGO
RECAP:

46. saffireevents
“Free” Stuff
Wecan’t give away the profits!
Maybe you can’t affordNOT to.
Making Sponsorsfeel special will go along way. Most digital marketing
doesn’tcost you anything but time &effort.

47. saffireevents
• Onesocial media post, plan to give
two–It’s FREE.
• Logo ononeeblast, and thenno
onebuysthe space for thenext
one,extendthesponsorship
• Sharebusinessposts on
Facebook—quicklybecoming the
BEST wayto gain exposureon
Facebook,and businesseswill
appreciate it!
Ideas

48. saffireevents
APPRECIATE
Your sponsors will
the extras.

49. saffireevents
3
Show the
Return

50. saffireevents
Sponsorsneed NUMBERS

51. saffireevents
The best way to show
sponsor returnon
investmentthe web is
GOOGLEANALYTICS

52. saffireevents
How many hits do Ineed?

53. saffireevents
HITS VERSUS VISITS
A "hit" is a requestofthe server.Ifyouhave a page that has five pictures onit, that page is equalto six
hits, the page and then thefivegraphics. Peoplereport "hits" to a sponsor.This is wrong, because it
creates aninflated reportof sitetraffic.
Visitors are thenumberofindividualpeople
coming intothesite. Usually thisnumber
is reportedright alongside Page Views-
thetotal non-uniquepage views.

54. saffireevents
SPONSORS?
What should I show my potental

55. saffireevents
TOTAL VISITS

56. saffireevents
AUDIENCE OVERVIEW

57. saffireevents
VISITS ON SPONSOR/EVENT PAGE

58. saffireevents
CONTENT DRILLDOWN

59. saffireevents
TOTAL TIME ON SITE & PAGES

60. saffireevents
ENGAGEMENT

61. saffireevents
OPEN/CLICK RATES FOR EMAILS

62. saffireevents
REPORTS

63. saffireevents

64. saffireevents

65. saffireevents
1 2 3
IMPROVE GET SHOW
RECAP
CREATIVE RETURNOFFERING

66. saffireevents
QUESTIONS?

67. saffireevents
www.saffireevents.com/customers.aspx
@SaffireEvents