1. BYOD: BRING YOUR OWN DEVICE
ONLINE MARKETING
KENDRA WRIGHT
CASSIE ROBERTS
2. LET’S HAVE A LITTLE FUN
Who has used Twitter?
Who has used Twitter from your smart
phone?
Let’s do an experiment!
3. MAKE UP A TWEET
Having a great time watching <pick an
entertainer> at #TESummit with
@SaffireEvents
– Weird Al
– Elmo
– Garth Brooks
– Sumo wrestling
– Wayne Newton
4. What if this was your event
and everyone was tweeting about you?
What would make them want to?
5. IF YOU HAVE A QUESTION…
Ask anytime
OR
Tweet your question using the hashtag
#TESummit
Please be kind!
6. YOU DON’T HAVE TO TAKE NOTES
• Give us your business card at the end of
the presentation.
– We’ll send you our slides.
– We’ll send you an invite to our Hollywood Happy
Hour.
– We’ll send you The Dirt free online marketing
tips.
10. PRESENTERS
Kendra Wright Cassie Roberts
President Manager, Sales & Partnership
• First job managing events for • Received BS Public Relations, &
non-profit Masters Sport Management, The
• Began building websites in 1995 University of Texas
for Fortune 1000 company
• Started own company in 1998 • Born in Central City, NE
• Brings big-company experience • United States Olympic Committee
to the event industry • Rodeo Austin
19. Our goal is to elevate the event industry
by enhancing its most important virtual
front door – its online presence.
20. OUR AGENDA
• How to prioritize SOCIAL MEDIA
• Tips and trends for marketing on FACEBOOK
• What to do about TWITTER
• The latest TRENDS and what to do about them
• Prioritize how to make your WEBSITE better
• Maximize your MOBILE presence
• Important STATISTICS TO WATCH and what to do with the info
• How to make more money with EMAIL
• Tools to market your event FROM YOUR EVENT GROUNDS
• Your GAME PLAN for when you get home
• Specific ONLINE MARKETING IDEAS
21. YOUR SOCIAL MEDIA PRIORITIES
• Spend 70% of your time on Facebook
• Use an app that tweets when you post on Facebook (adding
10%)
• Spend 15% on YouTube
• Spend 5% between Pinterest and Instagram (photo
sharing)
22. WHAT TO SHARE & WHERE
What to Share Where
Short blurbs Facebook, Twitter
Longer stories Facebook (and/or link to website or blog)
Photos Facebook, Twitter, Pinterest, Instagram
Videos Facebook, Twitter, YouTube
Contests Facebook, Twitter (website)
24. FACEBOOK
• Your top social media priority
• 901 million monthly active users
• One in every seven humans on earth is an
active Facebook user
• Facebook trends to know
– People use it on mobile
– People use it for photo sharing
25. FACEBOOK COVER PHOTO
• Be creative! Use this space to make big
announcements, i.e. event dates and upcoming
performers.
• Change it daily during your event to highlight the day’s
activities.
• You can’t put links on your cover photo.
26. FACEBOOK PROFILE PICTURE
• Don’t forget the profile picture!
• It will appear “solo” throughout Facebook; it needs to be
able to stand alone and represent your brand
27. FACEBOOK MILESTONES
• Facebook’s timeline
automatically creates a
history of your event.
• Call out important
photos and events by
clicking the star on a
post to expand the
photo to a widescreen
view.
• You can even pin
content so it will remain
the top post for 7 days.
30. TAGGING IN FACEBOOK
• Take pictures of the crowd at
concerts, post them and encourage them
to tag themselves
Your photo appears in
their Facebook feed!
32. TWITTER
Your 2nd priority for social media
• 530 million accounts
• 340 million tweets a day
• 1 million accounts added
to Twitter every day
33. WHY TWEET?
• Twitter is best for up-to-the minute
important news and cultural happenings.
• Ramp up your publishing frequency, and
make timely content the focus of your
Twitter activities in order to satisfy
information-hungry users.
34. STEP 1: SET UP TWITTER
• No more than 15 characters in Username
• Example: Amador County Fair
– Too many characters: @AmadorCountyFair
– Use: @AmadorFair
– Use your real business name so search engines &
customers can find you
SAFFIRE RECOMMENDATION
Include your state in your username if you need to differentiate yourself!
36. WHO TO FOLLOW IN SET UP
Follow the minimum - Industry associations
& businesses
– IAFE @IAFE
– IFEA @IFEAworld
– Texas Events Summit @TXEventsSummit
– Saffire Events @SaffireEvents
37.
38. STEP 2: CUSTOMIZE YOUR PAGE
• Edit Profile
– Add a photo (logo)
• Get 10x more followers
– Add a bio (mission – make it fun)
• Get 8x more followers
• Customize your design
– Use your website background
39.
40. NEW! ADD A HEADER
• Make a file that is 1200px wide by 600px tall
• It will be a background behind:
• Twitter name
• Bio
• Location
• URL
• Just another way to convey your brand
• Upload it to Profile/Design
42. STEP 3: DO A FEW RE-TWEETS
• Re-tweet people you follow
• Look through your timeline
• At first, this is just to get your feet wet
• Give people a taste of what’s to come
43. STEP 4: FOLLOW SOME PEOPLE
• Events similar to yours
• Big events
• People involved in your event
• Local businesses
• Just for fun
SAFFIRE RECOMMENDATION
Don’t follow too many until you have tweeted
and have a branded page!
44. PEOPLE INVOLVED IN YOUR EVENT
• Sponsors • Exhibitors
• Vendors • Board members
• Entertainers
• Volunteers
SAFFIRE RECOMMENDATION
Follow people on a Tuesday morning;
there may be better chance they’ll follow you back.
45. LOCAL BUSINESSES
• Local businesses
– Amador (county)
– Plymouth (city)
• Local press
SAFFIRE RECOMMENDATION
Pilfer from those we are following & our followers!
46. WHAT TO POST
• Website changes/blog posts/email articles
• Testimonials
• Photos/Videos
• “Insider info”
• News of weird/human interest stories
• Contests
• Questions
47. SPECIFIC IDEAS
• Send opening day congrats to other fairs
• Judiciously promote big sponsors for
retweet
• Same with vendors and entertainers
• Post thanks to people/groups; they’ll
repost
48. TRICKS & TIPS FOR TWEETS
For the highest click-through rates:
Tweet between 120-130 characters.
Write tweets containing “via,” “RT,” “please” and
“check.”
Post weird/human interest stories.
Tweet on the weekends.
49. THE ART OF THE HASHTAG
A hashtag is how Twitter users organize themselves.
People start including a hashtag when tweeting about a
topic.
It becomes easier to find that topic in search.
It is more likely to appear in Twitter’s Trending Topics.
51. WHAT YOU CAN DO
POST it – relevant places on your
website/blog
PRINT it – event
materials, signage, scoreboards, etc.
PUBLICIZE it – Twitter feed, regularly and
consistently
52. SAFFIRE’S HASHTAG ADDENDUM
Many also use hashtags to add something
parenthetical/funny at the end of a tweet
Jimmy Fallon example
57. STEP 9: TWEET ABOUT YOUR PEOPLE
• Now you follow “your people”
• You may have even retweeted some of them
• Now start writing original tweets about them
– Be ruthless: Keep track of how many followers THEY
have, and tweet about those who have the most followers
– include @ (Twitter name)!
e.g., @saffireevents
– Your goal, especially while you don’t have many
followers, is to get retweeted. So think like people you
tweet about. Hint: People tend to retweet when you say
nice things about them.
59. STEP 10: TWEAK & REPEAT
• Check BufferApp or Twitonomy analytics.
• Write down topics that had the most reach.
– Do more of those.
• Write down topics that had the least reach.
– Do less of those.
62. YOUTUBE
• Customers exposed to videos
are 437% more likely to
engage in your brand.
– Engagement = Purchases
SAFFIRE RECOMMENDATION
Make your videos raw and not too produced to help
customers identify with your brand.
63. YOUTUBE
• 3rd in your social media
priorities
• 4 billion videos/day viewed
• 800 million unique users visit
YouTube each month
• 44% of YouTube’s users are
aged
between 12 and 34
64. What is the fastest growing
website of all time?
65. PINTEREST
Pinterest was the first site to get 10
million unique visitors in a month.
Pin event photos (and more) and
invite your customers to follow your
boards!
Not your highest priority, but do it!
It’s fun!
68. INSTAGRAM
• Mainly for mobile
• Known for image
“doctoring”
• Trends younger
69. TEXT MARKETING
• Your customers are texting.
• Consider joining the conversation.
• Judiciously text deals and special announcements.
SAFFIRE RECOMMENDATION
Start offering people the opportunity to sign up for text,
even if you don’t know what you’ll do with them.
75. WHAT’S COOL ABOUT EMAIL?
NOT COOL:
One of the oldest
online marketing tactics
76. WHAT’S COOL ABOUT EMAIL?
COOL:
67% of global marketers rated
email the most successful
digital marketing tactic
• Source: CMO Council, May 2012
77.
78. COMPELLING REASONS TO EMAIL
• Email is the top revenue generator for
many companies (even above social
media)
• Email gives some of the fastest
results, often within 24 hours
• Email is the most cost-effective
marketing tool
80. GUIDE TO EMAIL MARKETING
MAKE A GAME CREATE A LIST WRITE THE INCLUDE GOOD USE A STRONG TRACK THE LEARN AND
PLAN OF RECIPIENTS MESSAGE IMAGERY SUBJECT LINE PERFORMANCE REPEAT
81. STEP 1: MAKE A GAME PLAN
MAKE A GAME CREATE A LIST WRITE THE INCLUDE GOOD USE A STRONG TRACK THE LEARN AND
PLAN OF RECIPIENTS MESSAGE IMAGERY SUBJECT LINE PERFORMANCE REPEAT
82. MAKE A GAME PLAN
Plan for:
• How often will you say it?
• Unless you’re big, don’t publicize schedule
• What day of the week will you say it?
o Tuesday (try Wednesday or Friday for fun!)
• What time of day will you send it?
o Mid-morning
83. STEP 2: CREATE A LIST OF RECIPIENTS
MAKE A GAME CREATE A LIST WRITE THE INCLUDE GOOD USE A STRONG TRACK THE LEARN AND
PLAN OF RECIPIENTS MESSAGE IMAGERY SUBJECT LINE PERFORMANCE REPEAT
84. EMAIL YOUR PEEPS
• Outlook contacts
• Board of directors
• Volunteers
• Sponsors
• Exhibitors
• Past purchasers
• Etc.
86. GET ADDRESSES ONGOING
• Online
– On every webpage
– When people share an event photo
– When they complete an online form
– On Facebook, offer Like and email signup
– On Twitter, promote by teasing pending campaign
• Offline
– Door prize or signup at events
– Any time they purchase something
87. STEP 3: WRITE THE MESSAGE
MAKE A GAME CREATE A LIST WRITE THE INCLUDE GOOD USE A STRONG TRACK THE LEARN AND
PLAN OF RECIPIENTS MESSAGE IMAGERY SUBJECT LINE PERFORMANCE REPEAT
88. WRITE THE MESSAGE
• Use ideas from your
brainstorming/calendar
• Consider a “pyramid” approach
– One main story
– Two smaller features
– Then you can test one against others
89. EMAIL ARTICLES: THE FORMULA
• Headline
• Image
• Text (short, with links)
• Call to action
– Consider “Click here to enter now!”
90. CONSIDER A PYRAMID
one main
story
TEST
AGAINST
EACH OTHER
two smaller two smaller
features features
91. WHAT WILL WE SAY?
Don’t tell the whole story.
Goal: CLICKS!
92. STEP 4: INCLUDE GOOD IMAGERY
MAKE A GAME CREATE A LIST WRITE THE INCLUDE GOOD USE A STRONG TRACK THE LEARN AND
PLAN OF RECIPIENTS MESSAGE IMAGERY SUBJECT LINE PERFORMANCE REPEAT
93. WHAT MAKES A GOOD IMAGE?
• The best email images are the ones that
make people click!
• Use zoom/cropping
• Use photos of people looking at the
camera
94. STEP 5: USE A STRONG SUBJECT LINE
MAKE A GAME CREATE A LIST WRITE THE INCLUDE GOOD USE A STRONG TRACK THE LEARN AND
PLAN OF RECIPIENTS MESSAGE IMAGERY SUBJECT LINE PERFORMANCE REPEAT
95. STEP 5: USE A STRONG SUBJECT LINE
Good content and images lead to CLICKS…
But a good subject line
(sent at right time) leads to OPENS!
96. WHAT MAKES A GOOD SUBJECT LINE?
• Include something recognizable
• Use action words
• Not too spammy
• 50 characters or less
– Turn into Tweet, with 120 characters, # and
shortened URL
– Turn into Facebook, with 150 characters, graphic
and no #
97. STEP 6: TRACK THE PERFORMANCE
MAKE A GAME CREATE A LIST WRITE THE INCLUDE GOOD USE A STRONG TRACK THE LEARN AND
PLAN OF RECIPIENTS MESSAGE IMAGERY SUBJECT LINE PERFORMANCE REPEAT
98. TRACK THE PERFORMANCE
Kendra’s Law:
If you’re not measuring marketing,
you’re not marketing!
99. WHAT TO TRACK
Per email
• Open rate
• Click-through rate (CTR)
• Response rate – web visits, revenue
Over time
• House file size
• Churn (percentage who leave your list)
• Cost/email
• Revenue/email
100. SAMPLE OPEN RATES
Varies by client
• 9-15% on low end
• 30-35% on high end
Who has the highest open rate?
• Good subject line
• Clients who sell online
• Clients with a strong brand
• Sent at right time/day (Tuesday mid-morning)
101. SAMPLE CLICK RATES
Not as much variance
• Around 10-20%
Depends on call to action, so use action words
• Get More Info!
• Sign Up!
• Buy Now!
• More Photos!
Again, don’t tell the whole story!
102. STEP 7: LEARN AND REPEAT
MAKE A GAME CREATE A LIST WRITE THE INCLUDE GOOD USE A STRONG TRACK THE LEARN AND
PLAN OF RECIPIENTS MESSAGE IMAGERY SUBJECT LINE PERFORMANCE REPEAT
105. WHY???
• It’s a medium we aren’t 100%
comfortable with
• We don’t know where to start
• Things are changing so fast…
It looked good a couple years ago!
108. THE GOAL
To be the most successful
and to maintain your sanity,
you must be able to
market your event on your
website in real time.
109. THE REALITY
98% of anonymous online
prospects enter a website
looking for something…
yet still leave anonymous.
110. MAKE INFO QUICK TO FIND
• Don’t have more than 5-7 links in one place.
• Make your information hierarchical.
SAFFIRE RECOMMENDATION
Use categories and subcategories to organize your event information.
111. MAKE IT FUN
• Use photos to tell your story.
• Give people features to click.
122. DETERMINING PRICE
• 80/20 rule
– Approximately 80% of the tickets you sell online will
be redeemed
– Offer 20% discount
– Come out even
• Free shipping or print at home
– ESPECIALLY when cheap to ship
123. SELL MORE NOW
• Make your tickets easy to find.
• Have minimum clicks to get to the shopping cart.
• Integrate the design of your website with the design of your
cart so that the “look” doesn’t change at the buying
moment.
128. WHY MOBILE?
• Customers use mobile search to shop.
– 95% of all mobile searches are for LOCAL
products and services.
– 61% of all local searches result in a purchase.
131. WHAT TO MAKE MOBILE
• As much as you can!
• A couple years ago, with Saffire, we debated
how much to charge for mobile.
– Answer? Zero! Because everyone needs it!
• Then we debated what info to duplicate from
the desktop site.
– Answer? Everything! Because the bar is only
getting higher for mobile!
134. MAXIMIZE THE SOFA
REALLY OLD DAYS
• We marketed to people on their sofas
• Newspapers, TV, magazines
FAIRLY OLD DAYS
• We relied on inertia!
• We had to get people from their sofa to their computers to
market to them online.
• This was HARD!
NOW
• We can market to people on their sofa.
• Take advantage of this marketing location!
150. BLOGGING OPTIONS
• Wordpress & Blogger are the biggest free
blogging tools
• Tumbler is the fastest growing
• We recommend Wordpress
– Not quite as “basic” as Blogger but better in the
long run
– You can host it on your own domain
– You have lots of design control
151. ADVANTAGES OF A BLOG
• Simple to update content
– Particularly important if Website isn’t so easy
• Can do 100% from phone
• Great for search engine optimization
152. HOW TO GET STARTED BLOGGING
• Sign up at www.wordpress.com
• Click “Get Started”
• Complete contact info and blog URL
• Start posting
163. DEEP THOUGHT...
• Ask questions that get people
to talk about themselves in relation to
your event
164. GRAB THEIR ATTENTION
• Consider funny – tweets from mascot, etc.
• Personal/human interest stories get a lot of
hits
• Posts with photos get more views!
• Think about what YOUR AUDIENCE would
want to click!
165. MAKE PEOPLE FEEL LIKE INSIDERS
• Be the first to know about X via social
media!
• See behind-the-scenes looks at our
event!
• Your customers feel special, and they are
more likely to be long-term followers.
166. MULTIMEDIA
• Photo contests on website and Facebook
• Caption that photo
• Funny video upload
• Photos and video are naturally VIRAL and
give you more event photos!
167. GET PEOPLE TALKING
• Show live tweets on concert side screens
• Have a vote or quiz
– Answer on text, app, QR code, etc.
168. CONTESTS WITH PUBLICITY BONUS
• Have a contest for front row concert seats
– Text, tweet or post on FB page NOW = publicity
• Do giveaways with charitable tie-in
• Allow groups to get $ for their orgs for
advance sales; host trip for winners
169. CONTESTS WITH PUBLICITY BONUS
• Do giveaways with charitable tie-in
• Allow groups to get $ for their orgs for
advance sales; host trip for winners
174. TO REVIEW
• In this order, focus on this social media
– Facebook, Twitter, YouTube, Pinterest/Instagram
• Prioritize email, especially during your event
• Get your website up to snuff
• Get on getting a mobile website
• Improve your tracking
• Create an editorial calendar
175. MORE TALKS
Today 2:20 & 3:20 - Secret Sauce for Your Event with HOT Fair
(nothing to do with online, but awesome!)
Saturday 10:30 - Exponentially Grow with Online Marketing
(repeat info but shorter if someone else should see this)
Saturday 4:15 - Online Marketing for Dummies
(for board members)
176. BULLS-EYE
Leave us your business card, and we’ll send:
• These slides
• The Editorial Calendar template
• A free subscription to The Dirt
• Follow us on Facebook (SaffireEvent) and
Twitter (@saffireevents)
• Ongoing webinars
Editor's Notes
We are going to give you lots of great info today you’ll be able to use to immediately increase revenue for your event. But you don’t need to take notes. Just come up afterwards and give us your business card, and we’ll send you a link to the slides right after the conference.
We are going to give you lots of great info today you’ll be able to use to immediately increase revenue for your event. But you don’t need to take notes. Just come up afterwards and give us your business card, and we’ll send you a link to the slides right after the conference.
We are going to give you lots of great info today you’ll be able to use to immediately increase revenue for your event. But you don’t need to take notes. Just come up afterwards and give us your business card, and we’ll send you a link to the slides right after the conference.
We are going to give you lots of great info today you’ll be able to use to immediately increase revenue for your event. But you don’t need to take notes. Just come up afterwards and give us your business card, and we’ll send you a link to the slides right after the conference.
Five years ago, most of us probably felt like we were spending a ton of time online. But internet usage has more than DOUBLED since then! The amount of time people spend overall on the Internet has increased 121% over the past five years.In 2010, for the first time ever, Internet usage surpassed television usage.Even if we’re not personally following this trend, our customers are, and they are the ones we most need to reach in order to grow.Are we following this trend?Do we think our customers are?
By 2014, more people will access your website via mobile devices than desktop computers. Based on the trajectory I’ve seen, I believe it!
Saffire Events was founded by Kendra Wright, who has been building websites since 1995, when the internet began.In 2000, she joined forces with Aaron Pederson, Saffire Events’ technical director, and Jeremy Emerson, Saffire Events’ creative director.
Besides their work in the event industry, their team does work for large consumer companies in a lot of industries. This gives a breadth of experience that they bring to marketing events online.
Cassie does website, mobile and social networking.
Cassie does website, mobile and social networking.
Cassie does website, mobile and social networking.
Troy, I had to unfollow Saffire Events so we can show these people how to do a follow.
Since we do the Amador website, we’re the perfect people to supply these graphics, so we’re going to add a heading now; it’s basically a background for the top part of the page.
Looks pretty snazzy, doesn’t it, Troy?
Don’t follow too many until you have tweeted and have a branded page!
Troy, do any of these look legit, like you’d want to follow them?
1. Share your Blog postsDoes your company blog? Why not take the time to share that wonderful content with your audience on Social Media? Sharing your blog posts with your Facebook and Twitter followers will not only help you engage with them, but it will also increase web traffic to your blog. If you increase this traffic you can then convert them into paying customers.2. QuestionsAsk a question on Twitter, LinkedIn, Quora or Facebook and then share the answers you get. Create thought provoking and engaging questions based upon your area of expertise or industry that will produce great responses. Then share those answers with everyone on your company’s page. You can generate great feedback and start interesting discussions.3. Highlight Customer Stories and TestimonialsLet your customers do the marketing for you! Share the stories and experiences that your customers have had with your company for all to see. This will show your company from different perspectives and show others what they can expect when doing business with you.4. Local ActivitiesA great way to get people involved with your business and the community is to let them know about the things that are happening locally. Keeping your fans engaged with what’s going on in the community will not only look good for you but when they tell others where they heard about the event, they will be reminded of your company and that they heard it from you first! A good way to do this is to run a contest and give away something relevant to your community.5. Fill in the BlankThis is a great way to get some conversations started. By creating fill in the blanks, you are setting yourself up for some interesting responses. These types of comments/ posts really get people to participate because when people see them they just can’t help themselves and feel the need to chime in with their two cents.6. Organize a contestCreate a Contest that is both engaging and simple, but make sure that the prize is enticing as well! Simplicity goes very far when it comes to online contests. The fact of the matter is that people want to enter to win something for free, but are more reluctant to do so when they have to give out their information in fear of being spammed and contacted for services or products that they don’t need or want. Therefore use contests to create more visibility for your company and attract more followers and fans rather than trying to sell them something!7. Top 10 ListsCreate top ten lists for different topics related to your industry. This is a great way to give your professional opinion on what you think is more important along with creating some discussion and engagement. Top ten lists usually draw a lot more attention because they are easier to read and people like to see how things rank in a list. This is why whenever you can create a list about a specific topic, you should. It’s also great for SEO (Search Engine Optimization)!8. How-to VideosShow a video on how to do something specific that’s related to your business or industry. By making a step-by-step video, you not only improve SEO, but you’re also helping your online credibility. Just make sure that you pick something that you are an expert in and make sure it is done right. No one likes watching a how to video and not being able to do what it is you set out to show him or her. Since video is very popular on the Internet, it makes sense to be one step ahead of the competition and take the time to film out exactly what you are trying to show them.9. Post Funny Photos or SayingsPeople love to laugh, so if you have something funny to say or something funny to show, then share it! Just make sure it’s appropriate for your audience and doesn’t pull in politics or religion. You don’t want to lose credibility for something you thought was funny but offended your audience.10. Customer ContentDon’t put the entire burden on your own shoulders all the time. Let your customers and clients do the work for you! Allow them to upload and share their content with their friends and followers. Make sure that you respond accordingly to any negative content that may arise! Encourage your audience and provide them a place where they can share their content, to get all around engagement! Just be sure that it doesn’t turn off topic or become spammy.Leave us a comment below and let us know what has worked for you! We’re always curious to learn about what strategies work for particular businesses! You can leave a response, or trackback from your own site.
http://www.commscorner.com/2010/04/live-events-need-twitter-hastags-built.htmlPost - media section, event section, etc
Schedule up to 10 posts for each account you set up for FREEFacebook, Twitter, LinkedIn“GO AWESOME” and for $10 a month, you can schedule up to 100 posts per account
Different for weekends and weekdays
Videos account for 50% of all online traffic as of January 2012
Videos account for 50% of all online traffic as of January 2012
You can see it’s not, just by the numbers of accounts and messages sent every day!
But first, let’s talk in general about how to do email marketing. Here are some things we think are keys to success.We’re going to go through each of them and give you recommendations about how to do them successfully.
The first step is to have a game plan.
Here are some questions to ask yourself. Don’t worry, we’ll go through the answers.
I’m always surprised that events don’t have email lists that they email on a regular basis. Does anyone here not email yet?
The most important place to collect addresses on an ongoing basis is from your website. These people have self-selected that they like receiving information electronically.Don’t:LINK to an email signup (include it on the page)Put it on just the HOMEPAGE (put it on every page)
If your website is interactive, you should give people the chance to self-identify every time they interact with your site. Then think of the other places you interact with potential customers, and start capturing them there too.
Now you take your ideas you’ve put into your calendar, and pick the one(s) to send, and write your story – but don’t put the whole thing in your email. Put a few sentences, and link to your website or blog, where people might get “sucked in” to learn more. I love including more than one article, so you can test them against each other. Then have an office pool as to which one will get the most clicks – I bet you’re surprised!
So what’s the format? Simple. You just need a headline, some imagery, text and a call to action. Some research shows that Click Here gets lots more clicks, but I’d include it not as the link – make the link be the actual action you want them to take.
Now you take your ideas you’ve put into your calendar, and pick the one(s) to send, and write your story – but don’t put the whole thing in your email. Put a few sentences, and link to your website or blog, where people might get “sucked in” to learn more. I love including more than one article, so you can test them against each other. Then have an office pool as to which one will get the most clicks – I bet you’re surprised!
Now you take your ideas you’ve put into your calendar, and pick the one(s) to send, and write your story – but don’t put the whole thing in your email. Put a few sentences, and link to your website or blog, where people might get “sucked in” to learn more. I love including more than one article, so you can test them against each other. Then have an office pool as to which one will get the most clicks – I bet you’re surprised!
Research on what makes people click online images shows that the least likely photos to attract info are ones where there are no people, better are ones with people not looking at the camera, but the best are ones with people looking at the camera. Why? They ENGAGE! Try it!Early in my career, I was a writer, so it’s very dismaying to me that I work on a medium where people don’t read. But I work it by having short, punchy copy and lots of pictures.
We talked about how your goal in your content is to get clicks to your website, blog or Facebook. But none of this means anything if people don’t open it in the first place! Make sure you have a good subject line!What is a good open rate?
There is so much to learn from looking at your statistics.
It’s awesome. We love it. And everyone is so happy.Now how do we look approximately 9 days (ok, a couple years) later, when it looks dated, hard to maintain and isn’t doing much for you?
In the past, we all had a “guy.” Someone to keep our site updated.
Sometimes, however, your guy isn’t available.
#1 we all know nothing sells an event like photos. Photos are also an EXTREMELY personal way to share an event, especially if the photo is of them. This is one of the great things about localized eventsAbout half of young Americans find their news through Facebook. Do you make it easy for people to share content and articles?
Selling advanced tickets to your event is like an insurance policy against all these things. Things happen. People get busy. They use up all the money from their current paycheck. But if they have a ticket to your event, they will probably come. But not all of them will. People will spend incremental revenue.And because redemption won’t be 100%, you can even afford to discount tickets and/or offer free shipping off the gate price, and still make more than you would have.
Selling advanced tickets to your event is like an insurance policy against all these things. Things happen. People get busy. They use up all the money from their current paycheck. But if they have a ticket to your event, they will probably come. But not all of them will. People will spend incremental revenue.And because redemption won’t be 100%, you can even afford to discount tickets and/or offer free shipping off the gate price, and still make more than you would have.
So you know you need to be on Mobile, but what should you do- an app or a mobile site? And do you know the difference? App: Downloadable interface that installs Mobile site- DEFINITELY. You’ll reach MORE! That way you don’t have to guess which phone will “win!”The same technology you use to build mobile also works for tablets (no Flash)An app only reaches your most loyal followers while a mobile site reaches EVERYONEQR codes only go to mobile sites!
If you’re doing it, so are your customers. Figure out ways to market that link different forms of technologyTablet/Laptop/Phone/TV: Pick two and link them
Fascinating which things it doesn’t matter if it’s DURING the program even! Not just during commercials
Research on what makes people click online images shows that the least likely photos to attract info are ones where there are no people, better are ones with people not looking at the camera, but the best are ones with people looking at the camera. Why? They ENGAGE! Try it!Early in my career, I was a writer, so it’s very dismaying to me that I work on a medium where people don’t read. But I work it by having short, punchy copy and lots of pictures.
Research on what makes people click online images shows that the least likely photos to attract info are ones where there are no people, better are ones with people not looking at the camera, but the best are ones with people looking at the camera. Why? They ENGAGE! Try it!Early in my career, I was a writer, so it’s very dismaying to me that I work on a medium where people don’t read. But I work it by having short, punchy copy and lots of pictures.
Research on what makes people click online images shows that the least likely photos to attract info are ones where there are no people, better are ones with people not looking at the camera, but the best are ones with people looking at the camera. Why? They ENGAGE! Try it!Early in my career, I was a writer, so it’s very dismaying to me that I work on a medium where people don’t read. But I work it by having short, punchy copy and lots of pictures.
Blog – you update and customers commentThe rest, both you and your customers can contribute.
This is a format I’ve loved and used for years. It’s super simple (and I can send it to you – just request it). Just put the dates down the left and the mediums across the top. Then start filling in things from your brainstorming session.
