7. saffireevents
EVENT PORTFOLIO
Rodeo Austin
SouthTexas State Fair
Rodeo Belton/ 4th of July
Celebration
BrazosValley Fair
Heart O' Texas Fair & Rodeo
Amarillo Tri-State Fair
FortBend CountyFair
Central Texas State Fair
Comal CountyFair
Okeechobee CountyFair
Amador CountyFair
Chowchilla Fair
Palomino Fest
Lea County
CoorsCowboy Club
WashingtonCountyFair
Texas State ForestFestival
American Royal
Colorado State Fair
Napa CountyFair
DodgeCity RoundUp
Brazoria CountyFair
SanAngelo
Rogers CountyFair
Greater Baton RougeState Fair
Central States
Black Hills StockShow/Rodeo
Los Fresnos
Twas the Lights
Reno Rodeo
Redding Rodeo
NorthwestWashingtonFair
SikestonRodeo
Delaware State Fair
SangamonCountyFair
East Texas
Park of East Texas
Laramie CountyFair
Benton-FranklinFair
Carroll CountyFair
Pendleton Round-Up
PonyExpress Days
Arizona National
Livestock Show
YoloCountyFair
California Rodeo Salinas
Rio Grande Valley
Livestock Show
Old Sorehead Trade Days
Cuero TurkeyFest
Fiesta San Antonio
GlennCountyFair
State Fair of Louisiana
FourStates Fair
MontgomeryCountyFair
AgriculturalLearning Center
GrantCountyFair
NorthTexas State Fair
Rooftop Rodeo
West End Fair
Crabtree Amusements
Trinity Valley Exposition
Brackenridge Recreation Complex
Kitsap Rodeo Cowpokes
Refugio CountyFair
Rockdale Fair & Rodeo
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TEXT MARKETING
Your customersare texting.
Consider joining the conversation.
Judiciouslytext deals and special announcements.
RELEVANCY BAR IS HIGH!
SAFFIRE RECOMMENDATION
Offer people the opportunity to sign up for text,
even if you don’t know what you’ll do with them.
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YOUTUBE
Customersexposedto videos are 437%
more likelyto engage in your brand.
Engagement = Purchases
SAFFIRE RECOMMENDATION
Make your videos raw and not too produced
to help customers identify with your brand.
85. saffireevents
IMPORTANCE FOR REVENUE
Customers increasingly use mobilesearchto shop.
95% of all mobile searches are for localproducts
andservices.
61% of all local searches result in a purchase.
94. saffireevents
ONGOING- ONLINE
When people share anevent photo
When they complete an online form
When they PURCHASE something
On Facebook, offer contests and email signup
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HIGHEST OPENRATES
Clients who sell online
Clients with a strong brand
Sent at the right time/day
• CHANGINGDRAMATICALLY
• Tuesday mid-morning, evenings (9 pm) &weekends
108. saffireevents
LEAVE US YOURCARD
We’ll send you:
• These slides
• A freesubscription to The Dirt online marketing
newsletter
• Invitation to ongoing educational webinars
114. saffireevents
YOU KNOW THESTATS
• Over 1 BILLION monthly active users
• One in every seven humans on earth is active on
Facebook
• 461 Million users are on Facebook mobile
• 10 Million Facebook Apps
139. saffireevents
PAGE ADS
• Promoting your PAGE will getmore LIKES.
• This is done in twoways:
• ADS on the right hand side.
• SPONSORED STORIES, which appearin the newsfeed
when their friend Likes(orchecks in) to your page.
• When you make an ad, you can choose to doeither or
both.
150. saffireevents
PROMOTED POSTS
• Promoting your POSTS will getENGAGEMENT
with your messages.
• This is alsodone in twoways:
• ADS on the righthand side, whichare the same except with the
message insteadof page info.
• SPONSORED STORIES, whichare also the same with the message
in the news feed.
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PROMOTED POST
“We made it to 6,000 Facebook
Fans so it's time for a giveaway! LIKE this
status before midnight for a chance towin 1
of 6 Unlimited Ride Armbands! *Valid any
one weekday (Monday-Friday)”
161. saffireevents
THE DOS AND DON’TS
DO
• Collectentries by
comment/likes
• Collectentries by having
users message you
• Utilize likes as a voting
mechanism
DON’T
• Place contests onpersonal
Facebooktimeline
• Require peopleto tag
themselves in promotions
162. saffireevents
TOP 5 CONTESTTIPS
1. SETGOALS
• What are you tryingto achieve?Ex: likes, email addresses,
comments,etc.
2. CONSIDERTHEAUDIENCE
• Importantin determiningyour prize package
3. Determine the Contest Time Frame
• RememberStoryBump! Can run daily small contestsfor likes &
commentsorlongertimeframe formorepersonalinformation
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CONTEST TIPS,CONT.
4. CREATEAPRIZE PACKAGE
• If yourprize is bigger,you can ask for moreinformation
5. PLANTHEFUFILLMENT
• Know how quickly you can deliverand make sureit’swithin the
expiration date
179. saffireevents
EXAMPLE COMMENT
“Playing washer pull ordraw a number. It
was something my family could afford & it
benefited a great group. We'd win a small
plant or something & just could not walk
away. We would just keep playing.”
190. saffireevents
HOW IT WORKS
• With 1000 Instagramfollowers,Bang Bang Pie will give
you a free piece ofpie
• Afterfree dessert, users are encouraged(not forced) to
post a picture to their Instagram.
• Other businesses are joining in. For 40,000 followers, you
can get a free skydive!
193. saffireevents
EXAMPLE
“Are you a Facebook
Fanatic? LIKE our page, and tag
us in a photo while you’re here
and we’ll give you a free t-shirtif
you show us your post!”
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POST ONE:
“Take advantage of our
CRAZY Labor Day Special: Buy2 Adult
Tickets, Get 1 ChildTicket FREE! Offer
valid only through 9/2, so BUYNOW!
http://buff.ly/1dYMMdW”
207. saffireevents
POST THREE:
“The rumors are true, we are NOT
selling tickets at Brookshires and Super One
this year. Allpre-sale tickets are online, but
we have some GREAT deals for you, including
a Labor Day Special! http://buff.ly/19Za1So”
224. saffireevents
EVENT PORTFOLIO
Rodeo Austin
SouthTexas State Fair
Rodeo Belton/ 4th of July
Celebration
BrazosValley Fair
Heart O' Texas Fair & Rodeo
Amarillo Tri-State Fair
FortBend CountyFair
Central Texas State Fair
Comal CountyFair
Okeechobee CountyFair
Amador CountyFair
Chowchilla Fair
Palomino Fest
Lea County
CoorsCowboy Club
WashingtonCountyFair
Texas State ForestFestival
American Royal
Colorado State Fair
Napa CountyFair
DodgeCity RoundUp
Brazoria CountyFair
SanAngelo
Rogers CountyFair
Greater Baton RougeState Fair
Central States
Black Hills StockShow/Rodeo
Los Fresnos
Twas the Lights
Reno Rodeo
Redding Rodeo
NorthwestWashingtonFair
SikestonRodeo
Delaware State Fair
SangamonCountyFair
East Texas
Park of East Texas
Laramie CountyFair
Benton-FranklinFair
Carroll CountyFair
Pendleton Round-Up
PonyExpress Days
Arizona National
Livestock Show
YoloCountyFair
California Rodeo Salinas
Rio Grande Valley
Livestock Show
Old Sorehead Trade Days
Cuero TurkeyFest
Fiesta San Antonio
GlennCountyFair
State Fair of Louisiana
FourStates Fair
MontgomeryCountyFair
AgriculturalLearning Center
GrantCountyFair
NorthTexas State Fair
Rooftop Rodeo
West End Fair
Crabtree Amusements
Trinity Valley Exposition
Brackenridge Recreation Complex
Kitsap Rodeo Cowpokes
Refugio CountyFair
Rockdale Fair & Rodeo
241. saffireevents
LEGITIMIZE ONLINE MARKETING
Use marketing terms,not online terms
TV WEB EMAIL SOCIAL
Audience size Reach Site visitors List size Impressions
Interaction “How did you hear” Actions/Conversions Clicks Engagement
Conversion Rate Source ÷ Reach Actions ÷ Visitors Clicks ÷ List size Engagement ÷
Impressions
272. saffireevents
ECOMMERCE TRACKING
• Put a snippet of GAcode in your cartthat tracks
purchases
• If you sell online, you MUST put this code on your site.
• If you have 3rd party shopping cart (e.g., ExtremeTix),you
should insist they put it onyour shopping cart pages.
299. saffireevents
CALLS TO ACTIONCLICKS
Use action words
Get MoreInfo!
Sign Up!
Buy Now!
MorePhotos!
Be conversational. (take a look, check it out,etc.)
Don’t tell the whole story!
306. saffireevents
EXPORT-PAGE LEVEL DATA
On Facebook page, go to Insights Export
Page level data
81 columns of data and many tabs
Impressions = ColumnAA(Daily TotalImpressions – Total)
Engagement =Column L(Daily Page Engaged Users – Total)
324. saffireevents
REVIEW
Measure your website, email and social
Think about tracking value (and cost, if youcan) for:
• Impressions/Reach – how many peoplesaw it
• Engagement – how many did something
• Conversion Rate
• Revenue
Use analytics to market smarter. Start somewhere.
325. saffireevents
LEAVE US YOURCARD
We’ll send you:
• These slides
• A freesubscription to The Dirt online marketing
newsletter
• Invitation to ongoing educational webinars