1. Subject - Fundamentals of mass
communication
Topic - The elements of
communication process

2. sr no name roll no
1 Saeel Dabholkar 110
2 Sagar Kasar 120
3 Binali Kasare 121
4 Ali Abuji 101
5 Hiten Solanki 141
6 Jyotsna Shejwal 140

3. “Peter little” says communication is the process by which
information is transmitted between individuals and/ or
organisation so that an understanding response result.

4. 1] sender
2] message
3] encoding
4] channel
5] receiver
6] decoding
7] feedback

5. Sender of the message is the person who contacts other
person with the objective of passing the message, the
sender may be a superior, a subordinate or any other
person.

6. Message is the subject matter of the communication which is
intended to be passed to the receiver from the sender.
Message may be in the form of ideas, opinion, feelings, views,
orders, suggestion etc.

7. Since the ideas opinions, feelings, views, orders, suggestion etc.
their transmission required the certain symbols such as words,
pictures, gestures and other body language.

8. Message converted into symbols in transmitted by sender
through a channel like written word in the form of letter or
electronic mail spoken word through personal contact or
telephone depending on the situation of the parties – sender
and receiver.

9. Receiver is the person to whom message is sent like the
sender, the receiver may be a superior a subordinate or any
other person in the organizational context.

10. Decoding is just the reveres of encoding, the receiver converts
the communication symbols transmitted by the sender into
message like encoding, decoding should also be meaningful so
that receiver understands the message in the sense which is
intended by the sender.

11. Feedback in communication is required to ensure that the
receiver has received the message and understand it in the
same as the receiver intended. Feedback is a system that helps
in understanding whether the system is working properly.