British Columbia is a popular destination for honeymoons in Canada. The document discusses the honeymoon niche market in BC and identifies some challenges and opportunities. It notes that while BC has natural beauty and activities, the honeymoon niche is small and lacks awareness, organization, and promotion. It provides recommendations to establish an association, promote domestically, offer packages and discounts, and conduct additional marketing to grow the honeymoon niche in BC.

1. Honeymoon
&
Anniversary
Niche
British Columbia
Prepared By:
Kanokkarn Chuenyen
Sachin Pandey
Wei Jing
Ganna Gratynska
http://en.wikipedia.org/wiki/File:VICTORIA-BC-COLLAGE.jpg

2. 7 Sectors
Accommodation：
Resorts & Hotels : Sonora resort Canada, Moraine Lake Lodge,
Fairmont Chateau Whistler
Adventure Tourism and Recreation：
Ocean River Adventure, canoeing, zip trekking, horseback
riding, hiking, rafting, horseback riding, deep sea diving
Attractions:
The whale watching, snowmobiling, bird watching

3. Food and Beverage:
Restaurants, Lounges, Wine Rooms, Fresh Bakery
Tourism Services:
Trip to the ranch or rugged desert canyons and rainforest
Transportation: Return helicopter, limousine transfer, sea plane
flight, Pick-up services.
Travel Trade: Sight-seeing Vancouver Agency

4. In Canada, British Columbia is one of the most favorite destinations
for honeymooners. Here we have:
Pacific Ocean of Vancouver Island, Rocky Mountains, golf sites, fish
pristine lake, wildlife and many more places.
Plans To Discover
The Size of Honeymoon Niche
Challenges
Ways to overcome these challenges

5. USPs
Vibrant Cities & personal Journey by land, water and air:
Victoria City: First Nations totem poles, heritage architecture
Whistler: Skiing, snowboarding, Whistler Mountaineer train,
bear viewing, water rafting and horseriding.
Active Adventure among Awe-inspring Natural Wonders
BC Rockies: white water rafting, ranches, golf courses, hiking
and fishing.

6. The Typical Travelers & Niche Size
Domestic traveller: 47%
14.5 million visitors in BC(2007), half of them are BC residents.
Only 5.2% got married out of 1000 people
20.000 newly couples/ year International travellers: 34%
4.5 million international visitors came to BC (2008).
Decreased 8% from 2007
Honeymoon niche in BC is small

7. Challenges
No niche awareness
No statistics of Honeymoon niche in tourism in BC
 Honeymoon niche unawareness is only in BC
No organization structure
There is no central system or association in BC
for honeymoon purpose.
Lacking of domestic market
Only 2400 Canadians are married in BC (Census profile)

8.  The first five best destination created by community are:
Bora Bora, Maui, Maldives, Hawaii, Fiji and Vancouver is on the
#30th place (“Favorite honeymoon destinations”).
Lack of promotion
 Only a couple of websites, magazines for honeymoon
(Honeymoon.com)
 BC Government in the Ministry of Jobs, Tourism and
Skills training does not promote honeymoon in BC ("Tourism BC
Information - Official Site").

10. Enrich the niche awareness
Launch of a campaign ‘Lovers Destination –British Columbia’
Joint venture campaigns with leading airlines (Ex. Fly Emirates)
Collaborations with leading travel agents
and agencies (Ex. Thomas Cook)
Advertise in famous magazines
Hosting an elite trade shows. (Ex. Lakme India Fashion Week)

11. Create the organization structure
Forming a committee or organization (BC Honeymoon Association)
Creating an official website (www.honeymoonbccan.com)
Linking the website and the committee with BC Tourism
http://www.hellobc.com/ and CTC
Toll free helpline number (1800-XXX-XXXX) only for assistance.
Attract domestic market
Cut prices for locals (Discount on packages & marriage planning)
Adding more value in the packages (Add eco-adventures, Exotic
food, health and wellness packages)

12. Change The Pricing Strategy
 Honeymooners who book through our website get discount
 Offering additional services & activities (Photographing couple
moments, Skiing & charging for the same)
To Improve The Promotion
 Bridal Show: (from 2013 over across British Columbia)
 Website, Local Magazines & Newspaper
Uploading the videos of customers experiences

13. References
 http://www.jtst.gov.bc.ca/research/IndustryPerformance/pdfs/tourism_indic
ators/Value_of_Tourism_in_British_Columbia.pdf
 Tourism bc information british columbia tourism bc - official site. Retrieved
from website: http://www.hellobc.com/british-columbia/about-bc/tourism-
bc-information.aspx
 Favorite honeymoon destinations list of romantic vacation spots. (n.d.).
Retrieved from http://www.ranker.com/crowdranked-list/the-best-
honeymoon-destinations?page=1
 Census profile - designated place, retrieved from website:
http://www12.statcan.gc.ca/census-recensement/2011/dp-
pd/prof/details/page.cfm?Lang=E&Geo1=DPL&Code1=590071&Geo2=PR&Cod
e2=59&Data=Count&SearchText=Honeymoon%20Bay/Mesachie%20Lake&Sea
rchType=Begins&SearchPR=01&B1=All&Custom=&TABID=1