Api frenzy june 2013 v2

Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved.Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved.
API Frenzy and
Planning for a
Successful API
Strategy

API FRENZY?
WHY?

Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved.
API Frenzy
API Growth Rate
Source: Programmable Web
15B+ API calls a day
10B+ API calls a day
7B+ API calls a day
1B+ API calls a day
1B+ API calls a day
1.5B+ API calls a day

API, you said API… ?
 Initial meaning:
API = Application Programming Interface
 Set of instructions and tools that enables
Enterprises to expose & exchange Data, Services,
Processesbetween systems
 Actual meaning, business driven:
API = a product that will bring you more
– Applications
– Partners
– Income

What is causing this Frenzy?
New
Channels
No. of
Devices
Technology
Trends

Devices
• Mobile + Smart Phones > Total PC shipments
• Mobile + Tablets -> 24% of Online shopping (2012 Black Friday)
• Connected Devices will exceed Mobile Devices by 2020

Internet of Things
50 Devices
per
household

Technologies Trends

Accelerate New Channels
• In the beginning
companies reached their
customers using:
– The phone
– Snail mail
– Advertising
– Yellow Pages

• Then they invested in web
sites
• Initially just marketing
themselves
• Then eCommerce
• Those that didn’t….aren’t

• With the cellphone and mobile
internet came more pressures
• Companies extended their
web presence with mobile
(WAP) versions of their
existing site
• Limited success

• The iPhone effect
• Mobile web browsers are not
adequate…
• ..so companies build their
own Apps to provide a rich
experience to their consumers

• If building your own
App helps reach your
own consumers….

own consumers….
• A Developer
Community building
tens, hundreds, or
even thousands of
Apps…

own consumers….
• A Developer
Community building
tens, hundreds, or
even thousands of
Apps…
• Can reach consumers
in ways you can’t even
dream of

Accelerate new channels
• APIs = Applications
Partners
Income
 Through
Federation of
communities

Why use APIs in your company
Make
money
•API model: bill the value of your enterprise services
•Billing model: Pay-per-use, affiliate/commission(fix, lead, visite)
•Examples: Ebay Partner network, Amazon associates …
Save
money
•API model: allow companies to decrease their IT expenses
•Billing model: Pay-per-consumption, package
•Examples: Amazon WS …
Move to
the cloud
•API model: provide companies with enterprise software services from the cloud
•Billing model: Subscription (fee)
•Examples: Salesforce, Zoho …
Build
brand
•API model: increase your visibility and develop your Brand
•Billing model: Freemium (one product free, another one billable)
•Examples: GoogleMaps, Twitter …
Go
anywhere
•API model: make your enterprise services available from any type of device
•Billing model: accessing services from anywhere means more billable business
•Examples: Netflix …
+ …

The API Economy is Here!
IT’S NO LONGER
‘WEB FIRST’ OR
‘MOBILE FIRST’
- IT’s NOW
‘API FIRST.’

API BEST PRACTICES

Think of APIs as Products

Identify Design Develop Test Stage Release Version Retire
API Essentials
Transform Scale PublishTestSecure
SOAP to REST
Mobile-
Optimization
OAuth
Mediation
Analytics API Documentation
Existing
Apps
API
Manage Entire Lifecycle

1. Transform
• Consider the number and
complexity of backend systems
and data sources
• Mediate between different
message styles
• Augment/Enrich your messages
• Aggregate backend calls
• Virtualize backend Services
APIs
Transform

2. Scale
• Do you have caching?
• Is the API too granular? Chatty?
• API Latency. Do you have
consumers in different
geographies?
• Backend Services and
Dependencies? Are they robust
enough?
• Other basics – Fault Tolerance, etc.
APIs
Scale

3. Secure
• Does it Authenticate and
Authorize, integrate with existing
Identity & Access Mgmt. systems
• Prevent Threats and DoS Attacks
• Secure Data in flight, message
security
• Federate API access with Business
Partners - OAuth
• Risk and Compliance factors with
publishing APIs
APIs
Secure

4. Test
• Provide a simple test platform for
developers
• For sensitive data/transactions,
provide a dummy application
front-end
• Support App verification
APIs
Sandbox

5. Publish
• Publish your APIs to the developer
community
• Describe value and document API
• Host Legal Documentation
• Provide a social community for
developers to interact
• Manage provisioning of APIs to
Developers
APIs
Developer Portal

6. Lifecycle
• API Initiatives need to integrated
with your SDLC
• The dependencies on backend
services and systems, drive the
need for an integrated approach to
lifecycle and operations
management
• Define and track multiple API and
versions and the dependencies on
those versions throughout the
process.
• Integrated with your development
tools – IDE, Eclipse, Visual Studio,
SCM, etc.
APIs
Lifecycle

API MANAGEMENT PLATFORM

SOA Software API Platform
Analytics
Developer
Engagement
Gateway Services
Application
Integration
Lifecycle
Management

The API Essentials
APICommunityManagement
• Publish and
Discover APIs
• Sign-up for
Access
• Social
Engagement of
developers
• Analytics
APIGateway
• Security and
Threat
Prevention
• Integration &
Mediation for
API’s
• QoS and Routing
APILifecycle
• Manage Design
and
Development of
API’s
• Integration with
Development
tools like IDE’s
and SCM’s
• Impact Analysis
Visualization

Developer Engagement

Analytics

Flexible Deployment Model

Summary
• API Frenzy
– No. of Devices
– Technology Trends
– New Channels
• API Best Practices
– Transform
– Scale
– Secure
– Test
– Publish
– Lifecycle
• API Management Platform

Thanks…
Visit us at www.soa.com
www.facebook.com/soasoftware
www.linkedin.com/company/soasoftware
@soasoftwareinc

Api frenzy june 2013 v2

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