Idea Couture is a strategic innovation, social technology, and experience design firm with offices in Toronto, Washington DC, and Shanghai. They specialize in translating unmet human needs into rich customer experiences for Fortune 500 companies. Using a design thinking approach and multi-disciplinary collaboration, they help clients bring user focus to the digital realm and invent new experiences. Their leadership team includes the CEO, who has experience in brand strategy and emerging technologies, and the EVP of Innovation and Service Design, who connects big ideas to brands and products through social media and service design.

1. ABOUT US

2. WE ARE A STRATEGIC INNOVATION,
SOCIAL TECHNOLOGY &
EXPERIENCE DESIGN FIRM.
TORONTO WASHINGTON DC SHANGHAI

3. WE SPECIALIZE IN TRANSLATING
UNMET HUMAN NEEDS INTO RICH
CUSTOMER EXPERIENCES.
Since its inception, Idea Couture has helped Fortune 500
companies bring user focus to the digital realm and invent
entirely new experiences.

4. TM
B-SCHOOL + D-SCHOOL.
SERVICE DESIGNERS
INTERACTVE DESIGNERS
EXPERIENCE ARCHITECTS
BRAND STRATEGISTS
DIGITAL STRATEGISTS
SOCIAL MEDIA STRATEGISTS
ANALYTICS CONSULTANTS
TECHNOLOGISTS
DEVELOPERS
PROJECT MANAGERS
ANTHROPOLOGISTS
HUMAN FACTORS SPECIALISTS
MARKET RESEARCHERS
INDUSTRIAL DESIGNERS
Our design thinking approach to business and FUTURISTS
innovation strategy requires multi-disciplinary
collaboration to solve complex problems.

5. EMPATHY + ECONOMICS IDEAS
INSIGHTS
SCENARIOS
INTERFACE
PRODUCTS
PLATFORMS
SERVICES
SYSTEMS
INDUSTRY
CUSTOMER NEEDS
ECONOMIC VALUE
SOCIAL VALUE
Our approach to value creation balances the
need for customer empathy and the delivery
economics of products and services.

6. EXPLORING INTERSECTIONS
We are living in a new global economy
where it is becoming harder to uncover the
next disruptive idea that can drive
competitive differentiation and profitability.
The interesting ideas today are being
discovered at the intersections of worlds
that have never previously been combined.
These compelling intersections are where
the big opportunities of tomorrow lie.
© Confidential and Proprietary 2008 Idea Couture Inc.

7. EXECUTIVE BIOS
© Confidential and Proprietary 2008 Idea Couture Inc.

8. LEADERSHIP TEAM
An authority and expert in strategy and Scott is a creative business artist who
brand marketing, Idris operates at the connects big ideas with brands, products
intersection of business strategy, and campaigns. A dynamic thinker who
experience design and emerging operates at the intersection of business
technologies. Idris provides C-level model innovation, social media and service
executive and board-level counsel, design, he is responsible for leading a multi-
innovation and strategic guidance for disciplinary team to develop innovative
multiple industries that often involve leading ideas for Idea Couture’s clients. Scott has
growth initiatives and innovation worked for clients including Crate & Barrel,
Idris management. Previously he was Senior VP, Scott Better Homes & Gardens, Starbucks,
Mootee, Chief Strategist with Blast Radius (a WPP
company), where he was responsible for
Friedmann, Newell Rubbermaid and Kitchen Aid. Scott
has helped uncover business changing
CEO global strategy outputs for clients such as EVP ideas for many Fortune 500 clients in
Nike, Nintendo, Intrawest, BMW and AOL. industries such as food, health & hospitality,
Prior to that he was global head of strategy Innovation from Kraft Foods to Four Seasons. Scott cut
with Organic (an OMG company) with & Service his teeth on the brand side of life as head of
clients such as HP, Bell and Daimler marketing of a new age beverage company
Chrysler. His other experiences included Design and played a pivotal role at Canyon Ranch
President, Chief Strategy Officer with Live Health Resorts as their head of interactive
Lowe and Partners (an IPG company) with marketing. He began his consulting career
clients such as HSBC and MasterCard, at Bain & Company. Scott holds a HBA
consultant with McKinsey and Chief degree from the University of Western
Strategist N.A. with CBIZ e-solutions Ontario and a Masters in Management of
(CBIZ). Hospitality from Cornell University. He
moonlights as a food performance artist and
He received extensive business training cooking instructor. Scott also sits on the
and advanced management degrees from Board of Directors of Better The World, a
the London Business School, Harvard social fundraising startup.
Business School and London Brunel
Graduate School.
© Confidential and Proprietary 2008 Idea Couture Inc.