1. How must SONY change its
business strategies for
2010 and beyond?
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2. Old SONY
● Old SONY developed the enterprise
focusing on game software development.
● However, it newly established in April, 2010.

3. New SONY
● It is strengthening of composition earning
● capacity about a new business management
team.
● Reduction of a network service business
cost

4. Target consistent profitability in core
hardware businesses
● It is the method of building the status which leads the
market by core hardwares, such as a liquid crystal
television.
● The new earnings model beyond the business model of
the conventional television is created.
● The television which offers new application via a
network and "evolving" is introduced.

5. Provide new user experiences integrating
innovative hardware, software and services
● Furthermore, new mobile products and other
household appliances are begun, and it is
growing up quickly.
● By using service (user of the 33 million or
more people's registration account in the
time of 16 November, 2009) of PlayStation?
Network, By unifying attractive hardware,
expansion of the network ? service
enterprise of Sony and the service
connected by network are provided.

6. Reach out to new customers and develop
new geographic markets
● direct marketing strategy is strengthened.
● The umbrella brand message of a promotion
Sony group is made global.
● In order to develop new customer base,
BRICs countries etc. continue the
investment in a emerging market.

7. Increase Sony's focus on environmentally
conscious products and processes
The amount of discharge of environmentally
conscious products and processes CO2 is
reduced.

8. Private SONY
● I think that SONY enlarged business deployment too
much considering.
● As long as I investigated, business deployment of
SONY is audio video apparatus, television, information,
a communication facility, a semiconductor, media, etc.
● a result a subsidiary increasing the loss as the whole
company having been connected I consider .

9. About the future of private SONY.
● I think that higher technical capabilities can
be pursued by reducing the enterprise of
SONY to a slight degree.
● Therefore, I reduce the number of
enterprises and think that a high profit can
be acquired by attaching contrast.

10. The market of private SONY
● SONY has succeeded in adhering to
proprietary technology and gaining a user's
support.
● However, there are also many examples
which were failing conversely and they have
it just because it adheres to an original
standard.