1. What led to the downfall of the
Toyota brand-name worldwide?
S1170225 Naoki Okada
2. Topic
● How about Toyota.
● Ranking donw of Toyota
● Accidents of Toyota.
● Cause of Accidents
● Effect of US
● Aftermath
● Conclusion
3. How about Toyota.
●Toyota motor corporation is the world's largest
automobile manufacturer by production.
●They are also management motorsport team, as
Formula One, NASCAR. (But, Formula One
pulled out in 2009.)
4. Ranking down of Toyota
● By Foebes.com, Toyota ranked 360th place by
the ranking of best of company in 2010 data.
●But, Toyota ranked 3rd place by the ranking of
best of company in 2009 data.
●So, Toyota has happening accidents in 2009-
2010.
5. Accidents of Toyota
●In 2009,Feb. 28, NHTSA had received 43
complaints of accidents involving 52 deaths, the
U.S. Department of Transportation reported
Tuesday.
●As of Feb. 15, the numbers were 26 incidents
and 34 fatalities.
●It is important to note that these are not
confirmed.
6. Cause of Accidents
● It is brake of NHTSA. All drivers braked
successfully without loss of life.
● It also said the computer could not open the
throttle without the accelerator pedal pressed,
and, the brakes would be able to stop the car
anyway.
7. Effect of US
● In a February 2010 letter to Toyota, US
congressional investigators "said a review of
consumer complaints produced by Toyota shows
that company personnel identified sticking pedals
or floor mats as the cause of only 16 percent of
the unintended acceleration reports".
●Several media reports later claimed that Toyota
had announced that the recalls will not completely
solve the gas pedal problems.
8. Aftermath
● Toyota stopped producing vehicles on certain
production lines for the week of February 1, 2010,
to assess and coordinate activities.
● , Toyota Motors as a whole announced that it
could face losses totaling as much as US$2 billion
from lost output and sales worldwide.
●It was struggling to emerge from the recession
and had already suffered from a resultant
decrease in sales
9. Conclusion
● Toyota accidents -> Cause of accident is braking
trouble.
● Aftermath -> Toyota is downfall the momey.
Cat of Toyota can't drive in US.
