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How Mc.Donalds run their
  business in China?
Outline


・McDonald's in China
・History of McDonald's
・McDonald's and KFC
・Strategy of McDonald's
・Safety of McDonald's
・Summary
・Reference
McDonald's in China


・There are 800 McDonald's restaurants and 26
 drive-thrus in China.

・McDonald's are 24 hour services in China.

・In future, McDonald's in China focus on big
 cities and the eastern and central parts of China
 and add new variations in the combo meals.
History of Mc.Donalds (1/2)
・McDonald's first opened in China in 1990.

・The first and second big McDonald's outlet was
 opened in Beijing on April 23, 1992.

・McDonald's open the first drive-thru in
 November, 2005.

・In 2006, McDonald’s agreed with the Chinese
 state oil company, Sinopec. It stipulated opening
 McDonald’s stores at any of Sinopec’s new and
 existing gas stations.
History of Mc.Donalds (2/2)


・In July, 2006, the first one of McDonald's at gas
 stations opened in neighborhood outside Beijing.

・In 2007, there are 240 stores that McDonald's are
 24 hour services in China.

・In 2008, China was the largest market with 960
 restaurants and over 60,000 employees.
McDonald's and KFC

・When McDonald’s open store in 1990, KFC had
 already been there for three years.

・There are more than 1,900 KFC stores in China.

・Both McDonald's and KFC are convenient and
 cheap.
Strategy of McDonald's

・McDonald's strategic plan in China was
 concentrate on core menu extensions,
 convenience and value.

・Drive-thru is a brand new concept and the first
trial of MacDonald's in China.

・It opened up a 'Dollar Menu' known as the
 'Value menu' that offered sandwiches and other
 items at a lower price.
Safety of McDonald's


・Food safety is the strength of McDonald’s in
 China.

・All Chinese McDonald’s stores have hand
 washing stations and hand sanitizers in the main
 restaurant.

・McDonald's conducts quality control inspections
 without notice.
Summary

・McDonald's in China, the points are taste,
 convenience and price.

・McDonald's spread out steadily by providing
 outstanding quality, service, and value to
 customers.

・By gaining trust from customers, McDonald's
 can broaden out their stores.
Reference


・CNBC TV
http://www.msnbc.msn.com/id/26226387/ns/business-
  cnbc_tv/t/mcdonalds-has-big-appetite-china/#.TtSiZ1HfRpg




・McDonald's in China
http://www.icmrindia.org/casestudies/catalogue/Business%20S
  trategy/BSTR305.htm

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How Mc.Donalds run their business in China?

  • 1. How Mc.Donalds run their business in China?
  • 2. Outline ・McDonald's in China ・History of McDonald's ・McDonald's and KFC ・Strategy of McDonald's ・Safety of McDonald's ・Summary ・Reference
  • 3. McDonald's in China ・There are 800 McDonald's restaurants and 26 drive-thrus in China. ・McDonald's are 24 hour services in China. ・In future, McDonald's in China focus on big cities and the eastern and central parts of China and add new variations in the combo meals.
  • 4. History of Mc.Donalds (1/2) ・McDonald's first opened in China in 1990. ・The first and second big McDonald's outlet was opened in Beijing on April 23, 1992. ・McDonald's open the first drive-thru in November, 2005. ・In 2006, McDonald’s agreed with the Chinese state oil company, Sinopec. It stipulated opening McDonald’s stores at any of Sinopec’s new and existing gas stations.
  • 5. History of Mc.Donalds (2/2) ・In July, 2006, the first one of McDonald's at gas stations opened in neighborhood outside Beijing. ・In 2007, there are 240 stores that McDonald's are 24 hour services in China. ・In 2008, China was the largest market with 960 restaurants and over 60,000 employees.
  • 6. McDonald's and KFC ・When McDonald’s open store in 1990, KFC had already been there for three years. ・There are more than 1,900 KFC stores in China. ・Both McDonald's and KFC are convenient and cheap.
  • 7. Strategy of McDonald's ・McDonald's strategic plan in China was concentrate on core menu extensions, convenience and value. ・Drive-thru is a brand new concept and the first trial of MacDonald's in China. ・It opened up a 'Dollar Menu' known as the 'Value menu' that offered sandwiches and other items at a lower price.
  • 8. Safety of McDonald's ・Food safety is the strength of McDonald’s in China. ・All Chinese McDonald’s stores have hand washing stations and hand sanitizers in the main restaurant. ・McDonald's conducts quality control inspections without notice.
  • 9. Summary ・McDonald's in China, the points are taste, convenience and price. ・McDonald's spread out steadily by providing outstanding quality, service, and value to customers. ・By gaining trust from customers, McDonald's can broaden out their stores.
  • 10. Reference ・CNBC TV http://www.msnbc.msn.com/id/26226387/ns/business- cnbc_tv/t/mcdonalds-has-big-appetite-china/#.TtSiZ1HfRpg ・McDonald's in China http://www.icmrindia.org/casestudies/catalogue/Business%20S trategy/BSTR305.htm