2. What is Amazon?
● Amazon started as bookseller, pure and
simple.
● Amazon is successful in a e-commerce
business, and the innovation and
business savvy that sustains Amazon.com
is legendary.
● Amazon.com had sites serving seven
countries, with 21 fulfillment centers
around the in 2006.
3. Amazon.com Basics
● Now, Amazon sells various products
utilizing e-commerce in many countries.
● Amazon.com is embedded marketing
technique that personalize customer's
experience.
● Customers can find products listed by
third-party sellers.
● Amazon has the affiliate program that
lets anybody post Amazon link earn a
commission on click-through.
4. Amazon Technology and
Infrastructure
● Amazon has the world's three largest
Linux databases.
● Amazon employs the Netscape Secure
Commerce Server using the SSL.
● Amazon's technology architecture
handles millions of back-end operations
every day as well as queries from more
than half a million third-party
sellers.
5. Amazon e-commerce(1)
● At Amazon Marketplace, sellers offer
products at a fixed price.
● At Amazon Auctions, sellers sell products
to the highest bidder.
● At Amazon zShops, sellers sell only used
products at fixed price.
● Amazon Advantage is place where sellers
can sell new products directly from
Amazon warehouse instead of from seller's
house or shop.
6. Amazon e-commerce(2)
● Amazon Service provides Amazon's
platform to company, and company builds
Web site using Amazon software and
technology.
● Amazon.com's affiliate program called y
Amazon Associate Program is one of the
most famous on the Web, and anyone with
a Web site can post a link to
Amazon.com and earn a some money.
7. Amazon Tools, Marketing
and Community
● Amazon recommends products are wanted to the
customer based on information on the customer.
● Amazon gathers too much information for
comfort and Amazon started sharing customer
data with its partners and subsidiaries.
● The customer can provide information about the
products and evaluate the product in a
community on Amazon.com.
● Beyond e-commerce and e-commerce's trapping,
some of the more recent Amazon endeavors have
the company branching out into new realms.
8. Summary
● Amazon enters the many countries market.
● Amazon has one of the largest
infrastructure, so Amazon can provide
various Web service.
● Amazon has good customer tracking on Web
site.
● Amazon has competitive advantages for due to
Amazon's valuable exposure to overseas
markets.
● Amazon is continuing to improve service and
technology,
