1. How must SONY changes its
business
s1160235 Yasuhiro Yamamoto

2. Outline
● What is SONY
● History
● Information of technology
● Main products
● Problem
● Environmentally conscious
● Business for the next generation
● Link

3. What is SONY
Sony is a Japanese conglomerate corporation
headquartered in Tokyo Minato. In addition,
Sony is the world's fifth largest media
corporation, and one of the leading
munufactures of of elecdtronics.

4. History
● 1946 Tokyo Tsuushin Kogyo is established
by Ibuka. (It become SONY.)
● 1950 They product first Tape recorder in
Japan.
● 1958 The name become SONY.
● The head of company is build in Tokyo
Minato.

5. Information of technology
Sony's technology is devided to seven
categories such as the following.
1. View
2. Imaging
3. Network
4. Storage
5. Listen
6. Intelligence
7. Base

6. Main products of SONY
● Walkman
● Personal Computer(VAIO)
● DVD player
● Desital camera
● Mobile phone

7. Problems SONY has faced.
“How improve game business?”
It is ploblem SONY has faced.
For example
How reduce the cost?
How expand hardware and software sales?
How do the network service?

8. Environmentally conscious
Sony does improve the envilonmentally
problem.
For example:
*To reduce the greenhouse gas emissions
from Sony group by the end of March 31,
2016.
*To reduce the 30% power comsuption by the
end of March 31, 2016.

9. Business for the next
generation.
SONY will products the technology of low
electricity comsumption.
And many people hope that SONY contribute
to improve the problem on environment.

10. Link
http://www.sony.co.jp/
http://www.sonyinsider.com/2009/11/19/sony-gets-r
http://www.sony.jp/