2. Introduction of Mc.Donalds
What is Mc.Donalds?
Mc.Donalds is the world's largest chain hamburger fast
food restaurants, serving more than 58 million customers
daily.
When did the first Mc.Donalds open in China?
In 1990, the first Mc.Donalds opened at South West
of Touhouhiroba.
3. Expantion in China and Rival Company
Expantion
Since 1990, Mc.Donalds have increased rapidly in China.
In 2002, there were 460 Mc.Donalds in China.
Rival Company
But KFC is very familiar with China.
In 2002, there were 1000 KFC in China.
4. A contract with Yao Ming
What is Yao Ming?
Yao Ming is Chinese hero like Ichiro in Japan.
Yao Ming contracted with Mc.Donalds.
And Mc.Donalds spread more in China.
5. Management in China
Different from Japan, there
are Mc.Donalds opening 24hours
in busy streets in China.
I have not seen Mc.Donalds in busy
streets in Japan.
6. References
The 21st Century China Research Institute
URL: http://www.21ccs.
jp/china_watching/MarketingInChina_WATANABE/Marketing_i
n_china_05.html
Mc.Donalds wikipedia
URL:
http://en.wikipedia.org/wiki/McDonald's
