2. Outline
● Introduction of McDonald's
● Introduction of McDonald's in China
● Service
● Characteristic
● Strategic McDonald's in China
● Reference
3. Introduction of McDonald's
McDonald's is first food chain and expand it
a number of countries.
McDonald's total in the world is more than
32,000 shops.
4. Introduction of McDonald's in
China
In 1990, McDonald's set up the first
McDonald's in China in Shenzhen. Since
then, McDonald's has been expanding
steadily and successfully.
There are 1200 McDonald's in China.
Annual opening speed of McDonald's is
approaching 200 stores.
5. Service
McDonald's in China have some service same
McDonald's in Japan.
Same service is
● The store always open all day (24-hour). but,
It may be different depending on the area.
● We can buy without get off the car (Drive-
through).
6. Characteristic
The price is lower than McDonald's in Japan. In
some places, the price is about half of Japan.
The price is different each area.
Food menu is different from McDonald's in
Japan .
7. Strategic McDonald's in China
McDonald's strategic plan in China is to focus on
● core menu extensions
● convenience
● value
