This document discusses how Amazon works. It describes that Amazon started as an online bookstore in 1995 and is now a massive e-commerce site. It uses Linux-based technology and has a large data warehouse divided into query, historical, and ETL functions. The document also outlines Amazon's customer tracking system that recommends products and how Amazon has expanded into new areas like marketplaces, communities, and web services.

1. How Amazon Works
s1150049 Kazuya Oguma
s1150033 Ryo Ueno

2. Outline
 Introduction
 Amazon Technology
 Amazon e­commerce
 Amazon's customer tracking
 Amazon's new endeavor

3. Introduction
 Amazon.com is the huge e­commerce
site.
 Founded by Jeff Bezos.
 This site started selling books in 1995.
 The important technic of this site is
“ Customer tracking” using Cookie on
user's computers.

4. Amazon Technology
 Amazon.com is Linux­based.
 The data warehouse of this
site is very large, and about
divided into three functions
that are query, historical data,
and ETL (extract, transform,
and load).
 This site is using SSL protocol
with Netscape secure
commerce server for safe
dealing.

5. Amazon e-commerce
 The seller can use Amazon platform:
 Amazon.com
 Amazon Marketplace
 Amazon zShop
 Amazon Auction
 Amazon Advantage
 The web site honor can use Amazon
Associate to earn some money

6. Amazon's customer tracking
 Amazon have customer tracking system
 Amazon can recommend products that
customer might likely buy it.
 Users can customize the recommendations via
sending more informations.
 Amazon is considered as to be illegal for
gathering informations on people who have not
agreed to that.

7. Amazon's new endeavor
 Amazon supports users to make
community
 Amazon Turk
 Amazon produced other web services
 A9 search engine
 Amazon Services