1. Knowledge about design
obtained by videos from
Donald Norman and Paul
Bennett
m5151151 Ryo Ueno
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2. Outline
· About two videos
· Don Norman on 3 ways good design makes
you happy
· Paul Bennett finds design in the details
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3. About two videos
“Don Norman on 3 ways good design makes you
happy” is available on
http://www.ted.com/talks/lang/eng/don_norman_o
n_design_and_emotion.html
“Paul Bennett finds design in the details” is
available on
http://www.ted.com/talks/lang/en/paul_bennett_fin
ds_design_in_the_details.html
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4. About two videos
Both of these videos are parts of recorded
TED conference.
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5. Don Norman on 3 ways
good design makes you
happy
Emotion is important factor
for design.
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6. Don Norman on 3 ways
good design makes you
happy
Example: MINI cooper
Design of this (including inside) is “fun”.
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7. Don Norman on 3 ways
good design makes you
happy
3 levels of good design:
1. Visceral
2. Behavioral
3. Reflective
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8. Don Norman on 3 ways
good design makes you
happy
1. Visceral
Visceral design is design about
instinctive experience.
For example, “red is hot.”
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9. Don Norman on 3 ways
good design makes you
happy
2. Behavioral
Behavioral design is functional.
This makes “feel in control”.
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10. Don Norman on 3 ways
good design makes you
happy
3. Reflective
Reflective design is design about image.
This is not about what that is really.
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11. Paul Bennett finds design
in the details
“Small is the new big.”
Details has a big influence on design.
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12. Paul Bennett finds design
in the details
“Finding yourself in the margins.”
Thinking about possibility in the real world
is important.
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13. Paul Bennett finds design
in the details
“Having beginner's Mind.”
Designers have to take account of
unthinking situation.
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14. Paul Bennett finds design
in the details
“Pick battles big enough to matter, small
enough to win.”
Selecting suitable tasks to do.
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15. Thank you for your listening.
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