2. A film marketing campaign is basically a variety of marketing strategies which are
usually set out before the film has been released in order to entice the most amount of
consumers to come and view the film.The whole ideology of implementing a film
marketing campaign before a film has been released is to gain the most product
awareness and excitement so that when the film is released they can gain as much
revenue from the box office from high views. Film marketing campaigns play a huge
part in the success of a film. Without a marketing campaign there’s a high possibility no
one will be aware of the films release of the whole film in general and without anyone
being aware may result into no profits being made as no one will go to watch the film.
What is meant by a film marketing campaign?
Why is this campaign so important?
3. The main individuals who are in charge of the marketing campaign of a film
are the distributors.
Who is in charge of the marketing campaign?
4. there are several ways in which how distributors market films.The most
common way in which nearly every distributor advertises there film is by
creating a film trailer. The whole purpose of a film trailer is to give the
audience a slight insight into what the film is roughly about, but however the
most important strategy of creating a film trailer is not to give too much of
the story away to the audience.The whole point of a trailer is to make the
audience want to see more, so its just like teasing them so they can actually
go to the cinema or buy a hardcopy in order to watch the whole film. Below
is an example of a good film trailer:
Examples of how to Advertise or
Market a Film?
Fast and FuriousTrailer Clip
5. Film trailers are highly crucial during the process of marketing and
distributing a film, for the simple reason that before the audience even view
the film they are usually going to see the trailer which is the only way in
which they are going to get a rough insight into what the film is actually
about. Therefore evidently is advised that the film trailer mainly consist of
the exciting and interesting parts of the film in order to entice the audience
to want to see more and to come pay to see the film. Furthermore another
reason for why film trailers are usually exaggerated prior to their importance
is because they often contain crucial information such as release dates,
directors, actors and usually within the trailer the genre of the film is usually
exemplified to entice audiences which are in favour with those specific
genres.
Importance Of A FilmTrailer…
6. Film posters are another way in which films are marketed. Film posters often
contain key images of characters or even some scenes within a films. Film
posters also usually contain crucial information such as release dates,
starring actors, directors, producers and in most cases they usually portray
the mise-en-scene & genre of the film.These elements are commonly taken
into high consideration by audiences, hence some audiences may be in
favour of certain directors or actors and these factors may be the reason
why they may want to go a view the film. So in that case film posters are also
another crucial element within the process of marketing a film.
Film Posters &Their Importance….
8. Yes, there are several types of film posters which are implemented into a
marketing campaign of a film for different purposes. A Teaser Poster/
Advance Poster is a type of film poster which is usually an early promotional
film poster which often hardly consists of any information about the film. Its
usually implemented into a marketing campaign to create a anxious affect of
wanting to go and watch the film even more upon the audience by not
showing any forms of clue to what the film is about or whose starring in the
film through the film poster. An example of a successful teaser poster from a
marketing campaign was from the ‘Dark Knight’. Below is an example of one
of the teaser posters:
Is there more than one type of film
poster?…
9. • Film marketing campaigns more commonly
consist of theatrical film posters.Theatrical film
posters consist of the usual conventions of a film
poster such as:
• Release dates
• Images of the film or characters
• information about directors
• Starring actors
• Production company/ producers
Theatrical Film Posters…
10. The typical conventions of a film poster usually consists of the following:
• Title
• Date
• Main characters
• Use of colour to illustrate the genre
• Credits
• Images
Typical Conventions of A Film Poster…
