This document discusses the history and uses of typography. It notes that the commercial production of typefaces in the 19th century led to the creation of many faces. Type design is influenced by trends and fashions and can be used in advertising to differentiate products. Effective type design considers utility, aesthetics, and cultural style. Most documents use underlying grids and hierarchies to guide the reader. Food labeling uses unique hand-lettered type to distinguish products.

14. Matt Siber: The Untitled Project