Presented at Sustainable Brands 2009, in Monterey, CA to thought leaders who are shaping the landscape for branding, sustainability, and innovation. If the video is released, I'll happily post it to fill in the gaps as my slides are kept simple to stoke conversation.

1. Ryan Mickle
Companiesandme and Triple Pundit
Top Sustainable Brand Stories and the Tools That Got Them There

2. Follow the conversation on Twitter
Ryan Mickle is: @Ryanm
Janet Eden-Harris: @JEdenHarris
Hash tag suggestions: #SB09 #Top10
Comments, questions welcome.
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3. Today’s stories
What are consumers saying?
The information blood brain barrier.
Top 10 Sustainable Brand
Stories, and the Role of Technology
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4. Information and news. It’s coming in so fast we can
almost watch news happen.
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5. Information blood brain barrier
more information
= more noise
= more email
= less time
= better filters.
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6. The best filter is trust: Enter Twitter and Facebook.
We are curating
the news and
information we
consume via our
RELATIONSHIPS.
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7. Relationship-powered filters mean business
Only honest, authentic
communication breaks
through.
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8. Top sustainability stories, as conversations.
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9. In-N-Out: Fresh, tasty burgers, well-paid, happy
employees.
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10. TerraCycle: Green story machine.
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11. Tesla: Fast, electric, fun.
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12. Zappos: Creating culture to deliver happiness.
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13. Patagonia: An entire brand built on stories, purpose.
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16. GM: All the stories, none of the substance.
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17. Hijacked. #Starbucks #Top3percent
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18. Attention, the means or the end?
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19. Thanks!
A more authentic, scalable storytelling
platform is coming this fall.
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