1. Your Memory Plays Tricks on You

2. Study This List for 31 sec.
Candy Chocolate Taste
Sour Heart Tooth
Sugar Cake Nice
Bitter Eat Honey
Good Pie Soda

3. Look! A Kitten!

4. Which of these words was on the
previous list? (1, 2, all 3?)
Taste
Point
Sweet

5. Here’s That List Again- How’d You Do?
Candy Chocolate Taste
Sour Heart Tooth
Sugar Cake Nice
Bitter Eat Honey
Good Pie Soda

6. Most people remember that ‘Point’ wasn’t on
the list, but they swear that ‘Sweet’ was. It
wasn’t.
That’s because we use contextual clues to help
us remember and we assume that “Sweet” was
there because it’s similar to the other words.
Most people can remember 7 words +/- 2, and
the list contains 15 items.

7. If you liked this exercise and want to learn more, read this book!

8. Thanks for Watching!
Ryan Melnikas
rmelnikas@gmail.com