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Cru social web tool
- 1. SOCIAL Searching, finding and sharing the best of Cru.
- 2. SOCIAL What do you need? Search Evangelism Contextual Ministry Discipleship Cities Movement Building MPD Bible Study Operations
- 3. SOCIAL Top Results: Cru? Social? Rank Results 59% ∞ 91% 1 Xbox Evangelism 63% ∞ 73% 2 Vision Dinner Facebook + 89% 2% 4 Street Preaching + 13% ∞ 58% 3 Kony 2012
- 4. Is it Cru? SOCIAL Wise? Transferable? Full Explanation? Template Included? Top Results: Cru? Social? Rank Results 59% ∞ 91% 1 Xbox Evangelism 63% ∞ 73% 2 Vision Dinner Facebook + 89% 2% 4 Street Preaching + 13% ∞ 58% 3 Kony 2012
- 5. Is it Social? Many to Many? SOCIAL User Generated? Real Time? Filtered? Customizable? Top Results: Visual? Cru? Social? Rank Results 59% ∞ 91% 1 Xbox Evangelism 63% ∞ 73% 2 Vision Dinner Facebook + 89% 2% 4 Street Preaching + 13% ∞ 58% 3 Kony 2012
- 6. A Model for Social Evaluation
- 7. So Who Evaluates? SOCIAL Crusers and Leaders Log in Join with:
- 8. Crusers SOCIAL Crusers • Must establish User Profile • Can be anyone • Automatic MissionHub survey inclusion
- 9. Cru Leaders SOCIAL Cru Leaders • Must submit two complete strategies • Have more weight in rating strategies • Show up on the Cru Leaderboard
- 10. Cru Leaderboard SOCIAL Cru Leaders • Rewards Curators of quality content • Influence without title or seniority • Sort by date, City, Region, Ministry
- 11. Mobile App SOCIAL App • Real-Time search on location. • Check in when using a strategy. • Real-Time rating of strategies
- 12. Strategy Submission SOCIAL Facebook, Video Sharing Is it Social? Is it Cru? By asking those gathered at a physical event, to share a video via their mobile devices, the impact of a story can be exponentially multiplied. Submitted by: Ryan Sather Check In while using this strategy. Full Description: Click for more… We pioneered this strategy at our Fund Development banquet last year. During the program, everyone in attendance viewed a video telling the story of how a woman’s life was changed by Jesus as she received a gift from our ministry. We then showed the audience a link to our web site where the video was accessible to anyone with a smart phone. We asked everyone in attendance with a smart phone to share this video with their social network, in real time during the dinner. This allowed us to share the story of how Jesus changed this woman’s life not only with those at the dinner, but all of the friands of those in attendance and potentially all of their friends as well. This is an illustration of the many to many… Click for more
- 14. What do you need? Search SOCIAL Discovers Social Media Strategies Cru? Social? Rank Results 59% ∞ 91% 1 Xbox Evangelism 63% ∞ 73% 2 Vision Dinner Facebook 53% ∞ 67% 4 Digital Testimonies 54% ∞ 58% 3 Social Flash Mob Evangelism
- 15. What do you need? Search SOCIAL Discovers Social Media Innovators
- 16. What do you need? Search SOCIAL Promotes Network Collaboration
- 17. What do you need? Search SOCIAL Accelerate Social Media Adoption
- 18. What do you need? Search SOCIAL Provides Social Media Education Many to Many? User Generated? Real Time? Filtered? Customizable? Visual?
- 19. SOCIAL
Hinweis der Redaktion
- This tool will outline a process to discover, vet and disseminate powerful social media strategies. This tool will also help tutor our organization in what an effective social media strategy looks like.
- Cru Social is basically a search engine that is engineered to help staff find quality ideas in their area of interest. The categories above represent both tactics and contexts that staff and volunteers would find helpful to filter results.
- The results are organized based on the rating of each submitted strategy according to two main criteria: Cru? And Social? The symbols allow for quick visual cues regarding the results in each category.
- The first criteria allows staff and volunteers to rate a strategy on how well it reflect our ministry culture. Thus the question is whether the strategy “is Cru” according to 4 basic criteria designed to tap both the wisdom of the reviewer but also their critical thinking skills.
- The second criteria sets this search engine apart. It provides a mechanism for discovery and evaluation of social media strategies according to 6 criteria. The goal is to elevate strategies that are not only effective ministry strategies within our Cru organizational culture but also powerful social media strategies that provide a much larger network of influence. Thus in the results, strategies that have a higher rating in the “Is it Social?” column have a higher weight in ranking than the “Cru?” rating? However, if something is clearly not consonant with our organizational culture, it is lower in the results list.
- Rotten Tomatoes is a site that uses social tactics to evaluate movies. Their rating system uses both “expert” ratings of published “Critics” and the user generated reviews of the general public. The combination of the two provides a very accurate system for identifying high quality films.
- There are two categories who review strategies submitted to Cru Social: Crusers and Leaders. Creating a user profile is optimized to take advantage of multiple social networks.
- Crusers can be anyone, staff, students or volunteers. This allows anyone to cast their vote for a strategy. All users could be automatically sent a MissionHub survey ensuring inclusion into that tool for tracking and follow up.
- Cru Leaders are those who demonstrate their commitment to the tool by submitting at least two strategies to the tool. These Cru Leaders are most likely those at the local level who are doing the hard work of trial and error with ministry strategies. These are the people we want to leverage to find the most effective strategies at a grassroots level.
- The Cru Leaderboard is patterned after the Foursquare leaderboard. Each Cru Leader gets points for submitting quallity strategies, rating other’s strategies, and other means to demonstrate their influence as a thought leader in ministry. Anyone, staff or volunteer can be a Cru Leader which opens the door for influence by those with the best ideas regardless of title or seniority. Through sorting by date ministry and location, staff can see who the thought leaders are in their local or organizational context. Cru could decide to highlight these innovators through traditional organizational channels to augment their influence and accelerate the integration of social media into our organizational culture.
- Creating a mobile app version of Cru Social would allow for many benefits. Real time searching for effective strategies would give staff the tools and resources they need when they need them. Through “check in” real time tracking of users who are experimenting with strategies becomes possible. Rating strategies can happen anytime in a mobile format.
- The Strategy submission process is designed to ensure complete and useful descriptions of each strategy to insure transferability. The elements of the submission process include a full description, a brief abstract description, a video or image, and transferable templates (if applicable). Once submitted, a strategy can be rated, shared or “checked into” by users who are trying the strategy in real time.
- Cru Social could quickly identify and elevate effective social media strategies for the larger organization by providing incentives for innovators to share what they have learned.
- Cru Social can help identify innovators and early adopters in Social Media.
- Through a Social Media empowered search engine like Cru Social, our network of missionaries can collaborate with one another directly in an agile learning environment.
- Social Media is more important for ministry than traditional media due to it’s exponential power. Cru Social can quickly inform the larger organization about exciting results by innovators and early adopters.
- Cru Social leverages social media in it’s design and uses social media criteria as a rubric for evaluating strategies. These facts along with tutorials provided in the help materials for the site could quickly provide education to our entire organization on the value and importance of social media.