5 Email Marketing Tools You've Never Heard of
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eROI: 5 Email Marketing Tools You've Never Heard of - integrating email, social media, and mobile marketing
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5 Email Marketing Tools You've Never Heard of
- 1. Optimizing your Email Program for Nurture Marketing, Mobile, Social Media
- 2. To do Online Marketing well, marketers need to be good at so much more than Email + Search. -- Social is the new staple (eROI Q4’09 survey: 70% marketers used social media, 15% of their time) -- Mobile is next The Online Marketer’s Challenge
- 4. History Lesson – starting w/ Email Email invented in 1971 “ In 1971, Ray Tomlinson developed the first ARPANET email application…he chose the "commercial at" symbol to combine the user and host names, providing the naturally meaningful notation "user@host" that is the standard for email…” Source: LivingInternet.com @
- 6. History Lesson – Social
- 7. History Lesson – Mobile
- 8. How Email Fits In 2007: Use Email to Build Online Community 2007: RSS to Email (Publishers, Any Business) 2008: Nurture Marketing 2008: Anatomy of an Email 2009: Holiday Email Campaign example 2009: Mobile Optimization 2010: Five new Tools you’ve never heard of
- 9. 2007: Use Email to Build Community
- 11. Community Waiting to be Discovered
- 13. 2007: RSS-to-Email Publish One to Many: Biggest cost for email marketing is a Marketer’s Time
- 14. RSS-to-Email applies to Small Biz
- 16. Finding Thru Search: Paid vs. Organic
- 17. eROI Google Analytics Stats
- 18. eROI Leads by Source
- 19. eROI Resource Landing Page…Bad
- 20. eROI Resource Landing Page…Good
- 23. Examples of Opt-in Questions Good Too Much
- 26. CBSSports.com Welcome Email Strategy
- 28. A Welcome Email is the first email received after an opt-in and/or confirmation of subscription This will likely be your highest open rate ever. Make it count . Welcome Email
- 30. Email Anatomy Pre-Header Header Email Body Social Media integration Functional Footer
- 31. 2009: Holiday Email - Icebreaker
- 32. Campaigns/Frequency 3 months of Oct’09-Dec’09: 38 emails 3 years of Sep’06-Sep’09: 36 emails Total emails sent: Oct’09 – Dec’09 ~500k Sep’06 - Sep’09 ~450k Read Rate Oct-Dec’09 – 25% Read Rate ‘06-Sep’09 – 33% Click Through Rate Oct-Dec’09 – 7.5% Click Through Rate ‘06-Sep’09 – 10.5% Average Opt Out/Campaign Rate – 0.66% Icebreaker Holiday Email Findings
- 35. 2010: Make Mobile part of Everyday Email
- 36. How Email Fits In 2007: Use Email to Build Online Community 2007: RSS to Email (Publishers, Any Business) 2008: Nurture Marketing 2008: Anatomy of an Email 2009: Holiday Email Campaign example 2009: Mobile Optimization 2010: New Apps you’ve never heard of
- 37. Tool #1: Flowtown: Append social data to your Lists
- 38. Tool #2: Unbounce: Testing and optimizing landing pages
- 39. Tool #3: WhichTestWon.com: Email and Landing Page Testing
- 40. Tool #4: Email2Mobile: Optimize Email for Mobile + Landing + Analytics
- 41. Tool #5: Email on Acid: Content Rendering tool before you send
- 42. Thank you. Don’t forget to get a Web/Email Audit right after this. Ryan Buchanan CEO, eROI [email_address]