Suche senden
Hochladen
Independent study presentation
•
Als PPTX, PDF herunterladen
•
2 gefällt mir
•
2,427 views
Ryan Broome
Folgen
Design
Business
Melden
Teilen
Melden
Teilen
1 von 8
Jetzt herunterladen
Empfohlen
This is the first session (Sep 4) of our Free Open Advanced Branding Masterclass at www.mootee.typepad.com. Pls rememebr no books are needed. We will forward additional reading material for all registered participants.
Brand Masterclass Week One
Brand Masterclass Week One
Idris Mootee
This workshop walks through 4 step by step methodologies based on design thinking principles for how to bootstrap customer insights and begin a brand strategy. Each step is illustrated by a concrete example of a brand and UX refresh conducted at Startupbootcamp Istanbul for Benimcep, a secure online-marketplace for people to buy and sell smartphones at a discount and under warranty. Presented in the final month of the accelerator, it serves as a gut-check for entrepreneurs to see how well they understand their target customers and if they built a brand experience based on that understanding. Presented by: Megan Colgan is co-founder of The GO Project and a mentor and entrepreneur in residence at Startupbootcamp Istanbul 2014 helping with brand development, customer experience design and marketing strategy. (Find her @MegColgan) Workshop Philosophy: Empathy is the impetus of great design. Customer empathy—a fundamental understanding of a customer’s values, needs, perceptions and emotions—is at the core of designing a successful product, a successful user experience and it is at the core of designing a successful brand. Studies like the Stengel 50 and an analysis by co:collective on Storydoing, prove that brands that connect to and deliver human value are more successful in acquiring customers, creating advocates, earning customer loyalty, and performing financially. Such success is rooted in authentic customer connection which requires digging much deeper than aesthetics and tactics. It requires talking to and understanding customers through constant feedback and iterative testing.
A startup’s guide to brand strategy: 4 steps to bootstrap human-centered desi...
A startup’s guide to brand strategy: 4 steps to bootstrap human-centered desi...
Startupbootcamp
A summary of the challenger credos from Eating The Big Fish by Adam Morgan
Eating The Big Fish - summary 2016
Eating The Big Fish - summary 2016
eatbigfish
All about Social Media Marketing
Social Media Marketing
Social Media Marketing
Raghavan Parthasarathy
A tutorial workshop on the best practices in brand portfolio strategy prepared for and facilitated on behalf of The Institute for the Study of Business Markets (ISBM).
Best Practices in Brand Portfolio Strategy
Best Practices in Brand Portfolio Strategy
FullSurge
Deviprasad Goenka Management college of Media Studies http://www.dgmcms.org.in/ Subject:BRAND BUILDING Lesson : Brand startegies Faculty Name: Vishal Desai
Brand startegies ppt
Brand startegies ppt
Deviprasad Goenka Management College of Media Studies
This is the second session (Sep 8) of our Free Open Advanced Branding Masterclass at www.mootee.typepad.com. Pls rememebr no books are needed. We will forward additional reading material for all registered participants.
Brand Masterclass Week Two
Brand Masterclass Week Two
Idris Mootee
Social media audit of nike and reebok.
Social media audit
Social media audit
Asif Lakhani
Empfohlen
This is the first session (Sep 4) of our Free Open Advanced Branding Masterclass at www.mootee.typepad.com. Pls rememebr no books are needed. We will forward additional reading material for all registered participants.
Brand Masterclass Week One
Brand Masterclass Week One
Idris Mootee
This workshop walks through 4 step by step methodologies based on design thinking principles for how to bootstrap customer insights and begin a brand strategy. Each step is illustrated by a concrete example of a brand and UX refresh conducted at Startupbootcamp Istanbul for Benimcep, a secure online-marketplace for people to buy and sell smartphones at a discount and under warranty. Presented in the final month of the accelerator, it serves as a gut-check for entrepreneurs to see how well they understand their target customers and if they built a brand experience based on that understanding. Presented by: Megan Colgan is co-founder of The GO Project and a mentor and entrepreneur in residence at Startupbootcamp Istanbul 2014 helping with brand development, customer experience design and marketing strategy. (Find her @MegColgan) Workshop Philosophy: Empathy is the impetus of great design. Customer empathy—a fundamental understanding of a customer’s values, needs, perceptions and emotions—is at the core of designing a successful product, a successful user experience and it is at the core of designing a successful brand. Studies like the Stengel 50 and an analysis by co:collective on Storydoing, prove that brands that connect to and deliver human value are more successful in acquiring customers, creating advocates, earning customer loyalty, and performing financially. Such success is rooted in authentic customer connection which requires digging much deeper than aesthetics and tactics. It requires talking to and understanding customers through constant feedback and iterative testing.
A startup’s guide to brand strategy: 4 steps to bootstrap human-centered desi...
A startup’s guide to brand strategy: 4 steps to bootstrap human-centered desi...
Startupbootcamp
A summary of the challenger credos from Eating The Big Fish by Adam Morgan
Eating The Big Fish - summary 2016
Eating The Big Fish - summary 2016
eatbigfish
All about Social Media Marketing
Social Media Marketing
Social Media Marketing
Raghavan Parthasarathy
A tutorial workshop on the best practices in brand portfolio strategy prepared for and facilitated on behalf of The Institute for the Study of Business Markets (ISBM).
Best Practices in Brand Portfolio Strategy
Best Practices in Brand Portfolio Strategy
FullSurge
Deviprasad Goenka Management college of Media Studies http://www.dgmcms.org.in/ Subject:BRAND BUILDING Lesson : Brand startegies Faculty Name: Vishal Desai
Brand startegies ppt
Brand startegies ppt
Deviprasad Goenka Management College of Media Studies
This is the second session (Sep 8) of our Free Open Advanced Branding Masterclass at www.mootee.typepad.com. Pls rememebr no books are needed. We will forward additional reading material for all registered participants.
Brand Masterclass Week Two
Brand Masterclass Week Two
Idris Mootee
Social media audit of nike and reebok.
Social media audit
Social media audit
Asif Lakhani
Feasibility study of condominium investment in Rama III area
Independent study presentation
Independent study presentation
Somchai Siricharoenphol
Screen theory powerpoint
Screen theory powerpoint
andrew1490
Dear All: This is the independent study guide can easily be used for any research project.
Independent Study Guide
Independent Study Guide
Mahendar Kumar Papu
Key components of horror films
Key components of horror films
taurnknapp
IS1 การศึกษาค้นคว้าและสร้างองค์ความรู้ กลุ่ม1
IS1 การศึกษาค้นคว้าและสร้างองค์ความรู้ กลุ่ม1
พัน พัน
simplest way to learn and remember mind rubrics.This work is based on Synthesis and Complete repertory. I hope and wish that this work will be accepted and appreciated.
Introduction to study of mind rubrics slide show presentation by Dr.hansaraj ...
Introduction to study of mind rubrics slide show presentation by Dr.hansaraj ...
Dr.hansraj salve
แบบฟอร์มโครงงานภาษาอังกฤษครับ วิชาอื่น ๆ ก็นำไปใช้ได้ครับ
แบบฟอร์มโครงงานภาษาอังกฤษ
แบบฟอร์มโครงงานภาษาอังกฤษ
สมใจ จันสุกสี
The Horror Genre
The Horror Genre
H-shahstewart
Developmental reading for college
Reading as a developmental process Developmental reading
Reading as a developmental process Developmental reading
Jhee Jhai
A combination of slideshows found on web and also information on Cornell notes
Marzano Summarizing and Note Taking
Marzano Summarizing and Note Taking
Adam Geller
powerpoint by Sir Nico Tarrayo :)
Stages of Reading Development
Stages of Reading Development
Karisse Ramoso
Recent presentation for Parent Community at Academia Cotopaxi, Quito Ecuador. Interested in working with Silvia Rosenthal Tolisano? Contact Silvia via http://www.globallyconnectedlearning.com
Preparing for the Future of Education. Take A Look Around You.
Preparing for the Future of Education. Take A Look Around You.
Silvia Rosenthal Tolisano
branding
BCD3RD YEAR.pptx
BCD3RD YEAR.pptx
AgripinoVerderaJr2
Introduction to branding and designing an identity program for students.
Branding is
Branding is
Kaitlin Hanger, Ph.D.
A lot of designers consider being organized sufficient, but on larger projects it really helps to have a cinch of project management fundamentals. A designer that can actually project manage the design part of a project has an edge over another designer who needs to be told what to do and when to do it and sits there waiting for input
Graphic Design Profession | Speakerhead.com
Graphic Design Profession | Speakerhead.com
speakerhead-com
A strategic instigation around What is a brand & what is brand building and most importantly why it makes business sense to build a brand... An instigation, which does not cover all the advantages, but a poignant few which hopefully help convince you about the power of brand and the need to undertake brand building!
Why brand & brand building 101
Why brand & brand building 101
WolfzHowl Strategic instigation
NECA LECTURE
Branding As A Tool For Market Access