Presentation I had on Helsinki Digital Business Christmas party on 16.12.2010.

1. 2011
N2 Social Media Hub

2. Three false myths of 2010
1. Social media is only a part of marketing
communication.
2. Social media plays no role in marketing
if you are not B2C company.
3. Social media is more than Facebook.

3. Three truths of 2010
1. Social media is a real business changer.
Change has just begun.
2. Recommendation is the most important
metric for marketing. Every company is
recruiting, right?
3. Facebook is more than social media.
Facebook is the new internet. it or
not.

4. What does
this mean
to your company?

5. http://www.altimetergroup.com/2009/07/engagementdb.html
1. Collaboration must be the priority of
the business strategy.

6. 2. Social media must be the priority
of the marketing strategy.

7. 3. Facebook must be the priority of the
internet strategy.

8. Three implications for
companies in 2011
1. Collaboration and transparency must be
the priorities of the business strategy.
2. Social media must be the priority of the
marketing strategy.
3. Facebook must be the priority of the
Internet strategy.

9. Happy new year
2011
www.n2.fi