Guestlecture NHL Hogeschool. Leeuwarden, The Netherlands. September 2011.

1. D NHL 20 SEPTEMBER 2011 #SOCIETY30

2. RONALD VAN DEN HOFF #SOCIETY30

3. Before 1850 ERA OF INDUSTRIAL REVOLUTION 1850 - 2020 ERA OF TRANSFORMATION: DIGITAL/SOCIAL REVOLUTION After 2020

4. € GOVERNMENT & POLITICIANS PRODUCERS CONSUMER REGENTS – QUANGO’S FINANCIALS

5. ZOMBIE BLOOPERS

7. ZOMBIE BLOOPERS

8. ZOMBIE BLOOPERS

9. “WE TRY TO SAVE JOBS ON BOARD OF THE TITANIC”. Peter Sloterdijk, German Philosopher. “ANYBODY THAT THINKS WE COME OUT OF THIS RECESSION AND GET BACK TO BUSINESS AS USUAL IS DEEPLY MISTAKEN.” Don Tapscott

10. “A Knowmad is a nomadic knowledge worker that is, a creative, imaginative, and innovative person who can work with almost anybody, anytime, and anywhere.” John Moravec FREE AGENT – SELF EMPLOYED PROFESSIONAL INTERNET = SOCIAL: WEB2.0 GROUNDSWELL

11. 1.0 Organizations 2.0 Communication 3.0 Stakeholders Source: Marco Derksen, Marketingfacts

12. DIALOGUE ACCESS RISK BENEFITS TRANSPARANCY DART MODEL. 1.0 2.0 3.0 DEVELLOPMENT MASS CO-CREATION COLLABORATIVE CUSTOMIZATION PRO-SUMPTION THE NEW HOUSE OF INNOVATION Social structure of the firm BLUE OCEAN STRATEGY ELIMINATE RAISE N=1 personal cocreated experiences Flexible and resilient business processes R=G global acces to Resources & talent CREATE REDUCE Technicalarchitecture of the firm

13. TRANSFORMATION SIGNALS TRANSFORMATION SIGNALS

14. SIMPLE BUT EFFECTIVE: DISRUPTIVE BYPASS

15. SIMPLE BUT EFFECTIVE: DISRUPTIVE BYPASS

16. SMART SOLUTIONS

17. SMART SOLUTIONS & MOBILITY Which information is relevant, where and when?

18. TO GIVE = TO RECEIVE SOCIAL STRUCTURE ASYNCHRONE RECIPROCITY GIVE AWAY: AWAY=GONE SUSTAINABLE NETWORKS

19. SELF ORGANIZING BY SHARING CONSUMER ORGANIZES WITHOUT AN ORGANIZATION: CROWD COLLABORATION

20. SHARING SELF ORGANIZING SOCIETY CROWD COLLABORATION

21. ! SHARING SELF ORGANIZING SOCIETY CROWD COLLABORATION

22. sharing

23. DIALOGUE & CO-CREATION

24. COLLABORATIVE CONSUMPTION COLLABORATIVE LIFESTYLE

25. OKAY, WE HAVE SEEN THE TRANSFORMATION SIGNALS… SO, WHAT’S NEXT ?

26. INTERDEPENDENT ECONOMY connectivity sustainability reciprocity GOVERNMENT PRODUCER CO-WORKING CROWDSOURCING CO-CREATION CROWDFORCING COLLABORATIVE PROSUMPTION PROSUMER PROSUMER REGENTS

27. GOVERNMENT3.0 & PRODUCERS3.0 ABUNDANCE PROSUMER

28. SIMPLE, SMART, SHARING & SUSTAINABLE

29. SEATS2MEET.COM THE STORY: “HUMAN TRANSFORMATION AS ECONOMIC VALUE”.

30. 4 LONG SNOUT PARETO 20-80 RULE HIGH LOW HIGH LOW SALES PER CLIENT VALUE PER CLIENT FA FA NBR CLIENTS NBR OF CLIENTS HIGH LONG TAIL

31. 5 THE MESH LONG SNOUT HIGH LOW VALUE PER CLIENT NBR OF CLIENTS LONG TAIL BECOMES LONG SNOUT

32. TAICHI TRANSFORMATIONS 3 PROGRESSION OF ECONOMIC VALUE*: FROM THE EXPERIENCE ECONOMY TO TRANSFORMATION VALUE CREATION. CUSTOMIZATION RENDER EXPERIENCES STAGE CUSTOMIZATION COMMODITIZATION SERVICES CUSTOMIZATION DELIVER COMMODITIZATION PRINCIPLE OF ECONOMIC VALUE CREATION: SERENDIPITY LEADS TO TRANSFORMATION GOODS MAKE COMMODITIZATION COMMODITIES EXTRACT “Authenticity, whatconsumersreally want”, Pine & Gilmore, 2007

33. Online Matching Meetingrooms Free Free? No terms & conditions Matching Mobile layar Free? Reviews Free

34. Social Economische Entiteit Virtual DNA Event software Plazagroupconnections Q & A Social single signon Wiki Google appsintegration Digital coaching Meeting Planner Twitterintegration Blog Mobile Forum EXTENDED OFFERING: COLLABORATION ECOSYSTEM

35. S2M030 S2M020 S2M013 GOOGLE MAX STRATEGY S2M070 FREE KNOWLEDGE & SOFTWARE

36. S2M LAYAR LOCATION FINDER AUGMENTED REALITY MOBILITY

37. SERENDIPITY: UNEXPECTED RELEVANCE OF THE MEETING

38. SERENDIPITY UNEXPECTED RELEVANCE CHECK IN

39. MIRROR VIRTUALITY

41. “Wat is de beste plek voor een vergadering met 10 mensen op of vlakbij van Utrecht CS?” -frankmeeuwsen: “@WillemDudok seats2meet.com #s2m -okparking: “@WillemDudok seats2meet” -paulvereijken: “@WillemDudok @Seats2Meet ” -pvantees: @WillemDudokdatzou Seats2Meet moetenzijn #s2m ... ziedatikniet de enige ben met die suggestie.” Tientjesnet Gisteren een te gekke avond gehad bij #S2M. De plek, de mensen, de catering: alles werkt daar samen om de ervaring te versterken.

42. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

43. M THE S2M MESH V V V V V V V V V V V V V V SOCIAL MEDIA STRATEGY V CORPORATE WEBSITE + CONNECTION WITH SOCIAL NETWORKS DECENTRALIZE COMMUNICATION MONITOR CONTENT CURATION

44. PINE’S 3RD SPACE: FUSION OF REALITY & VIRTUALITY 7 SEATS2MEET.COM

45. 8 SALES MARKETING PR RESERVATIONS WEBMASTER PURCHASING FOOD & BEVERAGE SEATS2MEET.COM BUSINESS MODEL

46. TRUST AGENT TEAMBUILDER RELEVANCE ANALYST ENVIRONMENTAL SCANNER KNOWLEDGE GUARDIAN BARRIER FIGHTER CONTENT CURATOR BUSINESS MODEL

47. LESSONS & BLOOPERS pleaserobme.com

48. GLOBAL BRAIN METACORTEX connectivity of information 4.0 2.0 3.0 THE CLOUD artificial intelligence connectivity of people

49. SIMPLE, SMART, SHARING & SUSTAINABLE