Keynote HNWb day. Utrecht, The Netherlands.

1. HNWb-day SIMPLE, SMART, SHARING & SUSTAINABLE #SOCIETY30

2. 1.0 Organizations 2.0 Communication 3.0 Stakeholders Source: Marco Derksen, Marketingfacts

3. DIALOGUE ACCESS RISK BENEFITS TRANSPARANCY DART MODEL. 1.0 2.0 3.0 DEVELLOPMENT MASS CO-CREATION COLLABORATIVE CUSTOMIZATION PRO-SUMPTION THE NEW HOUSE OF INNOVATION Social structure of the firm BLUE OCEAN STRATEGY ELIMINATE RAISE N=1 personal cocreated experiences Flexible and resilient business processes R=G global acces to Resources & talent CREATE REDUCE Technicalarchitecture of the firm

4. INTERDEPENDENT ECONOMY connectivity sustainability reciprocity GOVERNMENT PRODUCER CO-WORKING CROWDSOURCING CO-CREATION CROWDFORCING COLLABORATIVE PROSUMPTION PROSUMER PROSUMER REGENTS

5. GOVERNMENT3.0 & PRODUCERS3.0 ABUNDANCE PROSUMER

6. SIMPLE, SMART, SHARING & SUSTAINABLE

7. SEATS2MEET.COM THE ORGANIZATION30 STORY: “HUMAN TRANSFORMATION AS ECONOMIC VALUE”.

8. ORGANIZATION30: NEW ECONOMICS PRINCIPLES N = 1 ….. R = G PRAHALAD-KRISHNAN GOOGLE MAX STRATEGY ERIC SCHMIDT EXPERIENCES BECOME TRANSFORMATIONS PINE & GILMORE THE LONG TAIL ANDERSON THE LONG SNOUT - LONG TAIL REVERSED STOLZE & VANDENHOFF THE 3RD SPACE PINE & KORN BUSINES MODELLING OSTERWALDER VALUE CREATION

9. 1 ORGANIZATION 30: NEW HOUSE OF INNOVATION. VALUE CREATION PRAHALD & KRISHNAN 2008 Social structure of the firm N=1 personal cocreated experiences Flexible and resilient business processes R=G global acces to resources & talent Technical architecture of the firm

10. Online Matching Meetingrooms Free Free? No terms & conditions Matching Mobile layar Free? Reviews Free

11. Social Economische Entiteit Virtual DNA Event software Plazagroupconnections Q & A Social single signon Wiki Google appsintegration Digital coaching Meeting Planner Twitterintegration Blog Mobile Forum EXTENDED OFFERING: COLLABORATION ECOSYSTEM

12. TAICHI 2 GOOGLE MAX STRATEGY “Take whatever it is you are doing and do it at the max in terms of distribution… …since the marginal cost of distribution is free, you might as well put things everywhere.” Eric Schmidt, ex-ceo Google PRINCIPLE OF ECONOMIC VALUE CREATION

13. S2M030 S2M020 S2M013 GOOGLE MAX STRATEGY S2M070 FREE KNOWLEDGE & SOFTWARE

14. S2M LAYAR LOCATION FINDER AUGMENTED REALITY MOBILITY

15. TAICHI TRANSFORMATIONS 3 PROGRESSION OF ECONOMIC VALUE*: FROM THE EXPERIENCE ECONOMY TO TRANSFORMATION VALUE CREATION. CUSTOMIZATION RENDER EXPERIENCES STAGE CUSTOMIZATION COMMODITIZATION SERVICES CUSTOMIZATION DELIVER COMMODITIZATION PRINCIPLE OF ECONOMIC VALUE CREATION: SERENDIPITY LEADS TO TRANSFORMATION GOODS MAKE COMMODITIZATION COMMODITIES EXTRACT “Authenticity, whatconsumersreally want”, Pine & Gilmore, 2007

16. SERENDIPITY: UNEXPECTED RELEVANCE OF THE MEETING

17. SERENDIPITY UNEXPECTED RELEVANCE CHECK IN

18. MIRROR VIRTUALITY

19. 4 LONG SNOUT PARETO 20-80 RULE HIGH LOW HIGH LOW SALES PER CLIENT VALUE PER CLIENT FA FA NBR CLIENTS NBR OF CLIENTS HIGH LONG TAIL

20. 5 THE MESH LONG SNOUT HIGH LOW VALUE PER CLIENT NBR OF CLIENTS LONG TAIL BECOMES LONG SNOUT

21. “Wat is de beste plek voor een vergadering met 10 mensen op of vlakbij van Utrecht CS?” -frankmeeuwsen: “@WillemDudok seats2meet.com #s2m -okparking: “@WillemDudok seats2meet” -paulvereijken: “@WillemDudok @Seats2Meet ” -pvantees: @WillemDudokdatzou Seats2Meet moetenzijn #s2m ... ziedatikniet de enige ben met die suggestie.” Tientjesnet Gisteren een te gekke avond gehad bij #S2M. De plek, de mensen, de catering: alles werkt daar samen om de ervaring te versterken. DIALOGUE

22. DIALOGUE MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

24. M THE S2M MESH V V V V V V V V V V V V V V SOCIAL MEDIA STRATEGY V CORPORATE WEBSITE + CONNECTION WITH SOCIAL NETWORKS DECENTRALIZE COMMUNICATION MONITOR CONTENT CURATION

25. PINE’S 3RD SPACE: FUSION OF REALITY & VIRTUALITY 6 SEATS2MEET.COM

26. 7 SALES MARKETING PR RESERVATIONS WEBMASTER PURCHASING FOOD & BEVERAGE SEATS2MEET.COM BUSINESS MODEL

27. TRUST AGENT TEAMBUILDER RELEVANCE ANALYST ENVIRONMENTAL SCANNER KNOWLEDGE GUARDIAN BARRIER FIGHTER CONTENT CURATOR BUSINESS MODEL

28. SIMPLE, SMART, SHARING & SUSTAINABLE