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RONALD VAN DEN HOFF




          #SOCIETY30
REGENTS –
               QUANGO’S




                           FINANCIALS
GOVERNMENT &
 POLITICIANS


               PRODUCERS
SEATS2MEET.COM
T H E S T O R Y
PRINCIPLE OF
ECONOMIC VALUE
C R E A T I O N :                CUSTOMIZATIO
                                 N                                    RENDER
SERENDIPITY
L E A D S  T O
TRANSFORMATION
                      CUSTOMIZATIO                        STAGE
                      N                                                    COMMODITIZATIO
                                                                           N



           CUSTOMIZATIO
           N
                                                DELIVER
                                                                  TAICHI
                                                             COMMODITIZATIO
                                                             N



                                         MAKE
                                                  COMMODITIZATIO
                                                  N



                              EXTRACT




            PROGRESSION OF ECONOMIC VALUE CREATION
“A Knowmad is a nomadic knowledge
worker that is, a creative, imaginative,
and innovative person who can work
with almost anybody, anytime,
and anywhere.”
John Moravec
Organizations




                Communication
         1.0                    2.0           3.0



Stakeholders



                                      Source: Marco Derksen, Marketingfacts
PARETO 20-80 RULE              LONG SNOUT
HIGH                                                 HIGH




SALES                                                VALUE
PER                                                  PER
CLIENT                                               CLIENT



                       FA   FA



LOW          NBR OF                       NBR        LOW
                                 HIGH
             CLIENTS                      CLIENTS
                       LONG TAIL
LONG SNOUT
             HIGH




             VALUE
             PER
             CLIENT




   NBR OF    LOW
   CLIENTS
SEATS2MEET.COM




THE              STORY:

“HUMAN TRANSFORMATION
 AS ECONOMIC VALUE”.
V A L U E
C R E A T I O N

                          THE NEW HOUSE OF INNOVATION




                                Social structure of the firm



                      N=1                Flexible and                 R=G
                    personal               resilient            global acces to
                   cocreated               business                resources
                  experiences             processes                 & talent




                           Technicalarchitecture of the firm

                                      PRAHALD & KRISHNAN 2008
OUR NEW HOUSE OF CO-WORKING: SEATS2MEET.COM



               SOCIAL MEDIA STRATEGY


                                           OPEN STAGE:
TRANSFORMATION:
                                              MINDZ
USING SERENDIPITY
                                               FIJH
  BY VISUALIZING
                                            SOCIETY30
      HUMAN
                                           SEATS2MEET
   INTANGIBLES




                                              SEATS
  APP STORE:
                                        YIELD MANAGEMENT
    FREE
                                            NO TERMS &
COLLABORATION-
                                            CONDITONS
  SOFTWARE
                                       MEETING & WORKSPACE


        PHYSICAL NETWORK OF LOCATIONS WITH
     STAKEHOLDER COMMUNICATION & INFORMATION
               MANAGEMENT SYSTEM
M I R R O R
VIRTUALITY
SERENDIPITY
      :
UNEXPECTED
RELEVANCE
O F     T H E
M E E TIN G
S2M030

GOOGLE                       S2M020
M   A  X
STRATEGY




       S2M013




                S2M070




FREE
KNOWLEDGE
&
SOFTWARE
S2M LAYAR
L O C AT I O N
F I N D E R

AUGMENTED
R E A L I T Y

MOBILITY
S H A R I N G
S   E   L   F
ORGANIZING
S O C I E T Y
MONDAY   TUESDAY   WEDNESDAY   THURSDAY   FRIDAY   SATURDAY   SUNDAY
THE S2M MESH
   CONTENT CURATION




                 V


                          M
                      V




S O C I A L
M E D I A
S T R AT E G Y
8
SEATS2MEET.COM
BUSINESS MODEL




S   A   L   E    S

MARKETING

P                R

RESERVATIONS

WEBMASTER

PURCHASING

F O O D       &
B E V E R A G E
BUSINESS
 M O D E L



TRUST        AGENT

TEAMBUILDER

R E L E V A N C E
A N A L Y S T

E N V I R O N M E N TA L
S C A N N E R

K N O W L E D G E
G U A R D I A N

BARRIER FIGHTER

CONTENT CURATOR
S M A R T
SOLUTIONS
            MEET & WORK LONDON
V A L U E
N E T W O R K
      &
B   U   Z   Z
TRANSFORMATIE
3   R D   SPACE                                           
             S2M SOCIAL NETWORK                           SERENDIPITEIT
             free agents,
             new leaders &
             otherstakeholders




                                               HUMAN INTANGIBLES




                                               knowledge, talents, needs


APPSTORE
collaborationapps




                       MEETINGSPACES & WORKSPACES
                       hub& spoke model

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Berlin, European Coworking Conference

  • 1. RONALD VAN DEN HOFF #SOCIETY30
  • 2.
  • 3. REGENTS – QUANGO’S FINANCIALS GOVERNMENT & POLITICIANS PRODUCERS
  • 5. PRINCIPLE OF ECONOMIC VALUE C R E A T I O N : CUSTOMIZATIO N RENDER SERENDIPITY L E A D S T O TRANSFORMATION CUSTOMIZATIO STAGE N COMMODITIZATIO N CUSTOMIZATIO N DELIVER TAICHI COMMODITIZATIO N MAKE COMMODITIZATIO N EXTRACT PROGRESSION OF ECONOMIC VALUE CREATION
  • 6. “A Knowmad is a nomadic knowledge worker that is, a creative, imaginative, and innovative person who can work with almost anybody, anytime, and anywhere.” John Moravec
  • 7. Organizations Communication 1.0 2.0 3.0 Stakeholders Source: Marco Derksen, Marketingfacts
  • 8. PARETO 20-80 RULE LONG SNOUT HIGH HIGH SALES VALUE PER PER CLIENT CLIENT FA FA LOW NBR OF NBR LOW HIGH CLIENTS CLIENTS LONG TAIL
  • 9. LONG SNOUT HIGH VALUE PER CLIENT NBR OF LOW CLIENTS
  • 10. SEATS2MEET.COM THE STORY: “HUMAN TRANSFORMATION AS ECONOMIC VALUE”.
  • 11. V A L U E C R E A T I O N THE NEW HOUSE OF INNOVATION Social structure of the firm N=1 Flexible and R=G personal resilient global acces to cocreated business resources experiences processes & talent Technicalarchitecture of the firm PRAHALD & KRISHNAN 2008
  • 12. OUR NEW HOUSE OF CO-WORKING: SEATS2MEET.COM SOCIAL MEDIA STRATEGY OPEN STAGE: TRANSFORMATION: MINDZ USING SERENDIPITY FIJH BY VISUALIZING SOCIETY30 HUMAN SEATS2MEET INTANGIBLES SEATS APP STORE: YIELD MANAGEMENT FREE NO TERMS & COLLABORATION- CONDITONS SOFTWARE MEETING & WORKSPACE PHYSICAL NETWORK OF LOCATIONS WITH STAKEHOLDER COMMUNICATION & INFORMATION MANAGEMENT SYSTEM
  • 13. M I R R O R VIRTUALITY
  • 14.
  • 15. SERENDIPITY : UNEXPECTED RELEVANCE O F T H E M E E TIN G
  • 16. S2M030 GOOGLE S2M020 M A X STRATEGY S2M013 S2M070 FREE KNOWLEDGE & SOFTWARE
  • 17. S2M LAYAR L O C AT I O N F I N D E R AUGMENTED R E A L I T Y MOBILITY
  • 18. S H A R I N G S E L F ORGANIZING S O C I E T Y
  • 19.
  • 20.
  • 21. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
  • 22. THE S2M MESH CONTENT CURATION V M V S O C I A L M E D I A S T R AT E G Y
  • 23. 8 SEATS2MEET.COM BUSINESS MODEL S A L E S MARKETING P R RESERVATIONS WEBMASTER PURCHASING F O O D & B E V E R A G E
  • 24. BUSINESS M O D E L TRUST AGENT TEAMBUILDER R E L E V A N C E A N A L Y S T E N V I R O N M E N TA L S C A N N E R K N O W L E D G E G U A R D I A N BARRIER FIGHTER CONTENT CURATOR
  • 25. S M A R T SOLUTIONS MEET & WORK LONDON
  • 26.
  • 27. V A L U E N E T W O R K & B U Z Z
  • 28. TRANSFORMATIE 3 R D SPACE  S2M SOCIAL NETWORK SERENDIPITEIT free agents, new leaders & otherstakeholders HUMAN INTANGIBLES knowledge, talents, needs APPSTORE collaborationapps MEETINGSPACES & WORKSPACES hub& spoke model