Hybrid Events by Ruud Janssen – CMM http://www.TNOC.ch http://www.eventsummit.lu/

1. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch image idea by Samuel J. Smith

2. Ruud Janssen, CMM
@ruudwjanssen
www.tnoc.ch
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch

3. How sustainable is
your attention span?
learn change
minds
change
awake
behaviour
hybrid interaction dial
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch image idea by Samuel J. Smith

4. Objective:
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch

5. I would like some ROI
learn change
minds
change
awake
behaviour
hybrid interaction dial
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch image idea by Samuel J. Smith

6. WORLDS ARE COLLIDING
FACE TO FACE DIGITAL
MEETINGS
Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen

7. WORLDS ARE COLLIDING
FACE TO FACE DIGITAL
MEETINGS
OPPORTUNITY
Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen

8. Discover
hybrid
event
formats
+options
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch

9. Discover
hybrid
event
formats
Identify +options
hybri
d
team
roles
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch

10. Discover
hybrid
event
formats
Identify +options
hybri
d d
team skills an ces
en
roles experi
Discuss
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch

11. Digital Game Plan
learn change
minds
change
awake
behaviour
hybrid interaction dial
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch image idea by Samuel J. Smith

12. Meetings don’t just look like this
anymore...
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch

13. http://www.mpiweb.org/sap2010/
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch ...like this...

14. savings 90% => lack of recognition
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch ...they also look like this...

18. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch

19. 1
content
2
Hybrid event
community
continuity building context
4
3
connectivity
graphic source: David Armano
adapted by Ruud Janssen

20. LET’S COMPARE:
FACE TO FACE - VIRTUAL - HYBRID
analyze the objective and desired attendee experience - when both could win consider hybrid event
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch source: GPJ Experience Marketing and IBM

21. LET’S COMPARE:
FACE TO FACE - VIRTUAL - HYBRID
analyze the objective and desired attendee experience - when both could win consider hybrid event
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch source: GPJ Experience Marketing and IBM

22. WORLDS ARE COLLIDING
FACE TO FACE DIGITAL
MEETINGS
Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen

23. WORLDS ARE COLLIDING
FACE TO FACE DIGITAL
MEETINGS
OPPORTUNITY
Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen

24. OPPORTUNITY
Extend Meetings
Include More People
FACE TO FACE
MEETINGS
DIGITAL
Improved Interaction
Alternative Formats
Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen

25. OPPORTUNITY
Extend Meetings
Include More People
FACE TO FACE
MEETINGS
DIGITAL
Improved Interaction
Alternative Formats
Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen

26. OPPORTUNITY
Extend Meetings
Include More People
FACE TO FACE
MEETINGS
DIGITAL
Improved Interaction
Alternative Formats
Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen

27. EXTEND MEETINGS
LIVE
EVENT
SOCIAL
WEBINARS NETWORKS CASE STUDY SALES MEETING VIDEO
BLOGS WEBCASTS NEWS VIDEO THANK YOU PRESS WHITEPAPER
CAPSULES EMAIL RELEASE
NEAR
REALTIME
REPORTING
Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen

28. OPPORTUNITY
Extend Meetings
Include More People
FACE TO FACE
MEETINGS
DIGITAL
Improved Interaction
Alternative Formats
Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen

29. INCLUDE MORE PEOPLE
Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen

30. INCREASE INTERACTION
Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen

31. OPPORTUNITY
Extend Meetings
Include More People
FACE TO FACE
MEETINGS
DIGITAL
Improved Interaction
Alternative Formats
Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen

32. ALTERNATIVE FORMATS
TELEPRESENCE VIRTUAL WORLD
VIRTUAL
Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen

33. OPPORTUNITY
Extend Meetings
Include More People
FACE TO FACE
MEETINGS
DIGITAL
Improved Interaction
Alternative Formats
Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen

34. EXTEND MEETINGS
WHAT IS IT?
VIRTUAL PRESENTATION
SLIDES + AUDIO
WHAT’S NEW?
INCREASED ADOPTION
NEW SIMPLE CHOICES
WHY IS IT ON THE LIST?
SHARABLE CONTENT
LIST BUILDING
WEBINAR

35. EXTEND MEETINGS
WHAT IS IT?
PARTICIPANT PROFILES
CONNECT
PERSONAL SCHEDULES
WHAT’S NEW?
AFFORDABLE & ADOPTED
30-70% WILL JOIN
INTEREST TAGGING
WHY IS IT ON THE LIST?
PUBLIC SOCIAL INTEGRATION PUBLIC
NETWORK SOCIAL NETWORKS
CUSTOMIZATION

36. EXTEND MEETINGS
WHAT IS IT?
PARTICIPANT PROFILES
CONNECT
PERSONLIZED
SCHEDULES
WHAT’S NEW?
AFFORDABLE & ADOPTED
30-70% WILL JOIN
INTEREST TAGGING
WHY IS IT ON THE LIST?
EVENT SOCIAL INTEGRATE PUBLIC
NETWORK SOCIAL NETWORKS
CUSTOMIZATION

37. EXTEND MEETINGS
WHAT IS IT?
EXTEND CONTENT
REACH
EXTEND CONTENT LIFE
WHAT’S NEW?
SEARCH
FUNCTIONALITY
TAGGING AND UGC
LOCALISATION
WHY IS IT ON THE LIST?
CONTENT ROI
REPURPOSING INSTANT ACCESS
GENERATION

38. EXTEND MEETINGS
WHAT IS IT?
PARTICIPANT PROFILES
CONNECT
PERSONLIZED SCHEDULES
WHAT’S NEW?
AFFORDABLE & ADOPTED
30-70% WILL JOIN
INTEREST TAGGING
WHY IS IT ON THE LIST?
INTEGRATE PUBLIC SOCIAL
BESPOKE SOCIAL NETWORKS
NETWORK CUSTOMIZATION

39. INCLUDE MORE PEOPLE
Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen

40. INCLUDE MORE PEOPLE
WHAT IS IT?
LIVESTREAM OF EVENT
VIDEO+CHAT+SLIDES
WHAT’S NEW?
FREE OPTIONS + EASY
INCLUDE TWITTER CHAT
WHY IS IT ON THE LIST?
EVENT “TASTE”
NEW REVENUE STREAM
HYBRID EVENT

41. INCLUDE MORE PEOPLE
WHAT IS IT?
LIVESTREAM OF EVENT
VIDEO+CHAT+SLIDES
WHAT’S NEW?
FREE OPTIONS + EASY
INCLUDE TWITTER CHAT
WHY IS IT ON THE LIST?
EVENT “TASTE”
NEW REVENUE STREAM
HYBRID EVENT

42. INCLUDE MORE PEOPLE
WHAT IS IT?
ACTIVE DIALOGUE
GIVE AUDIENCE A VOICE
(UN)CONTROLLED
COMM.
WHAT’S NEW?
POPULARITY GROWING
SEARCHABLE
WHY IS IT ON THE LIST?
PULSE OF SESSIONS
BACKCHANNEL SPREADS WORD
BRIDGES F2F & VIRTUAL

43. INCLUDE MORE PEOPLE
WHAT IS IT?
DIALOGUE
GIVE AUDIENCE A VOICE
(UN)CONTROLLED
COMM.
WHAT’S NEW?
POPULARITY GROWING
SEARCHABLE
WHY IS IT ON THE LIST?
PULSE OF SESSIONS
IDEA CONTRIBUTION / BRIDGES F2F & VIRTUAL
RATING

44. INCLUDE MORE PEOPLE
WHAT IS IT?
BACKGROUND DIALOGUE
GIVING AUDIENCE A
VOICE
(UN)CONTROLLED COMM.
WHAT’S NEW?
POPULARITY GROWING
SEARCHABLE
WHY IS IT ON THE LIST?
PULSE OF SESSIONS
SPREADS WORD
BACKCHANNEL BRIDGES F2F & VIRTUAL

45. INCLUDE MORE PEOPLE
WHAT IS IT?
BACKGROUND DIALOGUE
GIVING AUDIENCE A
VOICE
(UN)CONTROLLED COMM.
WHAT’S NEW?
POPULARITY GROWING
SEARCHABLE
WHY IS IT ON THE LIST?
PULSE OF SESSIONS
SPREADS WORD
BACKCHANNEL BRIDGES F2F & VIRTUAL

46. INCREASE INTERACTION
Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen

47. INCREASE INTERACTION
WHAT IS IT?
VISIBLE IDEA
GENERATION
SHARING TOOL
CATEGORIZE & PRIORITY
WHAT’S NEW?
CROSS PLATFORM
USER FRIENDLINESS
WHY IS IT ON THE LIST?
RESULTS DRIVEN
ONSITE DIRECTLY ACTIONABLE
(NEW)MULTI USER FUNCTION
COLLABORATION
SYSTEMS

48. INCREASE INTERACTION
WHAT IS IT?
ONLINE COLLABORATION
SHARING TOOL
CATEGORIZE & PRIORITY
WHAT’S NEW?
CROSS PLATFORM
USER FRIENDLINESS
SECURITY
WHY IS IT ON THE LIST?
RESULTS DRIVEN
DIRECTLY ACTIONABLE
ONLINE COLLABORATION PROJECT MANAGEMENT
PLATFORMS

49. INCREASE INTERACTION
WHAT IS IT?
VISIBLE IDEA
GENERATION
SHARING TOOL
CATEGORIZE & PRIORITY
WHAT’S NEW?
CROSS PLATFORM
USER FRIENDLINESS
WHY IS IT ON THE LIST?
RESULTS DRIVEN
FREE COLLABORATION DIRECTLY ACTIONABLE
(NEW)MULTI USER FUNCTION
SYSTEMS

50. INCREASE INTERACTION
WHAT IS IT?
MOBILE DEVICES
(APPLICATIONS) FOR
PARTICIPANTS
WHAT’S NEW?
MOBILE PHONE
SEVERAL NEW DEVICES
WHY IS IT ON THE LIST?
POWER IN ATTENDEE’S
HAND
LOW COST CUSTOM APP
MOBILE DEVICES

51. INCREASE INTERACTION
WHAT IS IT?
MOBILE DEVICES
(APPLICATIONS) FOR
PARTICIPANTS
WHAT’S NEW?
MOBILE PHONE
SEVERAL NEW DEVICES
WHY IS IT ON THE LIST?
POWER IN ATTENDEE’S
HAND
LOW COST CUSTOM APP
SINGLE FUNCTION
MOBILE DEVICES

52. INCREASE INTERACTION
WHAT IS IT?
MOBILE DEVICES
(APPLICATIONS) FOR
PARTICIPANTS
WHAT’S NEW?
MOBILE PHONE
SEVERAL NEW DEVICES
WHY IS IT ON THE LIST?
POWER IN ATTENDEE’S
HAND
LOW COST CUSTOM APP
APP BASED MOBILE
DEVICES

53. INCREASE INTERACTION
WHAT IS IT?
MOBILE DEVICES
(APPLICATIONS) FOR
PARTICIPANTS
WHAT’S NEW?
MOBILE PHONE
SEVERAL NEW DEVICES
WHY IS IT ON THE LIST?
POWER IN ATTENDEE’S
HAND
LOW COST CUSTOM APP
ANONYMOUS
MOBILE DEVICES

54. ALTERNATIVE FORMATS
TELEPRESENCE VIRTUAL WORLD
VIRTUAL
Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen

55. ALTERNATIVE FORMATS
WHAT IS IT?
LOW-END VIDEO
CONFERENCING SOLUTION
WHAT’S NEW?
MULTI USER UPTO 9
FULL DUPLEX
WHY IS IT ON THE LIST?
LOW COST
BETTER COLLABORATION
OFF THE FLY HYBRID
TEAM MEETINGS

56. ALTERNATIVE FORMATS
WHAT IS IT?
HI-END VIDEO
CONFERENCING SOLUTION
WHAT’S NEW?
HIGH-QUALITY VIDEO
3RD PARTY VENUES
WHY IS IT ON THE LIST?
LOW COST & GREEN
(NEW) PLATFORM DIALOGUE
GROUP
TELEPRESENCE

57. ALTERNATIVE FORMATS
WHAT IS IT?
HI-END VIDEO
CONFERENCING SOLUTION
WHAT’S NEW?
HIGH-QUALITY VIDEO
3RD PARTY VENUES
WHY IS IT ON THE LIST?
LOW COST & GREEN
(NEW) PLATFORM DIALOGUE
REMOTE
PRESENTATIONS
TELEPRESENCE

58. ALTERNATIVE FORMATS
WHAT IS IT?
VIDEO/ENTERTAINING
VIVID AVATAR BASED
WHAT’S NEW?
ENGAGING
SERVICE DRIVEN
CHAT / RECORDABLE
WHY IS IT ON THE LIST?
TRANSACTION DRIVEN
BASIC CHAT ON (NEW) PLATFORMS
STREAMING PLATFORMS PROVEN SUCCESS

59. ALTERNATIVE FORMATS
WHAT IS IT?
VIDEO/ENTERTAINING
VIVID AVATAR BASED
WHAT’S NEW?
ENGAGING
SERVICE DRIVEN
CHAT / RECORDABLE
WHY IS IT ON THE LIST?
TRANSACTION DRIVEN
365 DAY VIRTUAL (NEW) PLATFORMS
PLATFORMS PROVEN SUCCESS

60. ALTERNATIVE FORMATS
WHAT IS IT?
VIDEO/ENTERTAINING
VIVID AVATAR BASED
WHAT’S NEW?
ENGAGING
SERVICE DRIVEN
CHAT / RECORDABLE
WHY IS IT ON THE LIST?
TRANSACTION DRIVEN
(NEW) PLATFORMS
PROVEN SUCCESS
INTEGRATED EVENT BASED HYBRID PLATFORMS

61. ALTERNATIVE FORMATS
WHAT IS IT?
VIDEO/ENTERTAINING
BASED
WHAT’S NEW?
ENGAGING
SERVICE DRIVEN
CHAT / RECORDABLE
WHY IS IT ON THE LIST?
TRANSACTION DRIVEN
BLENDED EVENTS (NEW) PLATFORMS
PROVEN SUCCESS

62. ALTERNATIVE FORMATS
WHAT IS IT?
BUSINESS GAMING
REALTIME LEARNING
WHAT’S NEW?
NOT LOCATION BOUND
CONTENT DRIVEN
WHY IS IT ON THE LIST?
OBJECTIVE DRIVEN
ENTERTAINING
EVENT GAMING ENGAGING

63. OPPORTUNITY
Extend Meetings
Include More People
FACE TO FACE
MEETINGS
DIGITAL
Improved Interaction
Alternative Formats
Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen

64. The greatest opportunity for
attendance & attention
growth is...
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch

65. ...outside the room...
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch

66. What is a Virtual & Digital Meeting?
Meetings,
engagement and interaction
outside
the physical meeting space
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch

67. thinking outside the room
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch

68. 1
content
2
event
community
continuity building context
4
3
connectivity
graphic source: David Armano
adapted by Ruud Janssen

69. WHY? increase reach | improve engagement | extend duration?
purpose
WHO? who is your audience? what are their needs?
what do they do online?
audience
what is the key message to convey?
WHAT? what do you want your audience to think, know, feel or do?
objectives what are you going to measure?
how to develop the story based on WHY | WHO | WHAT
HOW? what technology components could support and what
strategy results can you track
review results and evaluate based on execution towards objectives
what worked | what didn’t
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch

70. Case study 1
slides courtesy of @samueljsmith #ECTC10
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch

71. How To Design An Effective Hybrid Event ff
ROM
LES S ONS F
MP
EV ENT CA IES
CIT
T W IN
71
Photo Courtesy of Noah Wolf Photography

72. ? What is Event Camp Twin Cities?
#eventprofs
72

73. Overview
Dallas, TX Minneapolis, MN Basel, Switzerland
10 75 15
550
73

74. “Event Camp Twin Cities blew me away. For the first
time ever, this was officially a hybrid event that works.!
It was the whole package. I got way more than I
expected. If I had to pay for it - I would have.”
74

75. “At 6:00 pm... I realized for the first time
I was alone in my office.!
I looked around and wondered
where the [other] people had gone.”
75

76. “The best virtual event experience
I have seen to date”
76

77. ? General Observations About Bad Hybrid Events
77

78. Most Hybrids Are Like Bad Public Access TV
78

79. You Are Daring Attendees to “Not” Be Distracted
79

80. Most Hybrid & Virtual Events Lack Collaboration
80
Photo Courtesy of Noah Wolf Photography

81. #ectc10 wanted to show people a new way forward
81

82. 1 Model Hybrid Experiences After “Live TV” Events
82

83. Live TV Events - Incorporate F2F & Remote Audiences
83

84. Hosts Introduce Audience To The Event
84

85. #ectc10 Built Studio To Mimic Live Events Model
85
Photo Courtesy of Noah Wolf Photograp

86. Developed Three “Behind the Event” Shows
86
Photo Courtesy of Noah Wolf Photography

87. Our Tech Setup Gave Us Maximum Flexibility
87
Photo Courtesy of Noah Wolf Photography

88. Direct Two Way Connection with PODS in Basel and Dallas
88
Photo Courtesy of Noah Wolf Photography

89. Video Player Had Customizable Video / Slides Setup
89

90. 2 Turn Viewers into Active Participants
90

91. Incorporate Input from Remote Locations
91

92. Remote & F2F Working Together to Build a Document
92
Photo Courtesy of Noah Wolf Photography

93. Business Games Encouraged Participation
93

94. Integrate Remote Presentations Into Event
94
Photo Courtesy of Ruud Janssen

95. Integrated Chat, Video, Slides & Program in Single Interface
95

96. Over 3400 Tweets sent under #ectc10 Hashtag
96
Photo Courtesy of Noah Wolf Photography

97. 3 Design & Program for Each Audience
97

98. Four Agendas One For Each Audience
98

99. 4 Think Sharable Ideas & Content
99

100. Jenise Fryatt Samuel J. Smith
- 15 Pre-Event Blog Posts
- 6 Speaker Interviews
- 8,200 Page Views Before
- 3,850 Week of Event
Use Blog Content - Interviews, Hot Topics to Draw Attention
100

101. Mitchell Beer
- Sent 265 Fact Based “highlight” Tweets
- Used Eventcamptc ID
- Used a Separate Stream to “highlight”
- Plus, linked into #ectc10 stream
- 100 Retweets of @eventcamptc
Send Fact-Based Highlight Tweets
101

102. Heidi Thorne Emilie Barta
- 3400 Tweets
- Over 250 Contributors
- Incoming and Outgoing Ideas
- 2nd Only to Vikings on Opening Night
3400 Tweets on #ectc10 hashtag during event
102

103. 5 Define Roles, Build a Team and Prepare
103

104. Remarkable People That Lent A Helping Hand
104

105. Mitchell Beer Chris Uschan Erica St. Angel
- Two-Tiered Distribution:
> Summary + Photos + Links
> Full Recap + Photos + VIdeos
- Distribution in 5 Locations
> Engage365
> BizBash Hive
> Event Coup
> Meeting Support Institute
- Over 35,000 Page Views to Date
Re-Package Content for Distribution After Event
105

106. Let’s Answer Some Questions
106
Photo Courtesy of Noah Wolf Photography

107. Open invitation
eventcamp.eu
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch

108. Case study 2
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch

109. Riveting talks by remarkable people,
free to the world
Launched in 1984
Apply and pay to speak
Pay to watch live
2006: Posted videos
2008: 100 million views
2009: 200 million views
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch

110. IDEAS WORTH SPREADING
Since launch of TEDx
>2200 events
42 languages
in 96 countries
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch

111. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch

112. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch

113. Discover
hybrid
event
formats
Identify +options
hybri
d d
team skills an ces
en
roles experi
Discuss
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch

114. Digital Game Plan
learn change
minds
change
awake
behaviour
hybrid interaction dial
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch image idea by Samuel J. Smith

115. Ruud Janssen, CMM
@ruudwjanssen
www.tnoc.ch
http://www.meetingsupport.org/TweetingMeeting
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch