Presentation given at Startup Saturday, Pune, India. The talk was about introducing User Experience Design to Startup founders and employees and a few methodologies used in the design process.

1. USER INTERFACE
EXPERIENCE
DESIGN
+
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2. UX
commonly known as
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3. Design
People think its veneer – that designers are
handed this box and told, ‘Make it look good!’
That is not what we think design is. Its not just
what it looks like and feels like.
Design is how it works.
- Steve Jobs
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4. Design
De•sign [dəzajn] is a method of problem solving.
The simplest definition.
Design is so many things, executed in many
different ways, but the function is always the
same. Whether it’s blueprints, a clever UI, a
brochure, or a chair – design can help solve a
visual or physical problem.
Good design is the one where user feels its
natural
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5. Design
3 pillars of any product or service..
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6. Design
Viability Feasibility
Desirability
Will it get us profit?
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7. Design
Business Feasibility
Desirability
What technique do
we use?
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8. Design
Business Technology
Desirability
How can we make
users need it?
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9. Design
Business Technology
Design
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10. Design
Design is becoming a key differentiator for
companies to acquire funding, press
coverage, and loyal users.
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11. UX
While graphic design is meant to be observed,
interaction design helps humans experience or
manipulate software or interface with screen-
based hardware in order to achieve specific
goals – checking email, withdrawing money from
an ATM, or "Liking" a webpage
Design as a field has also further specialized.
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12. UX
User Experience (UX) design "incorporates
aspects of psychology, anthropology,
sociology, computer science, graphic design,
industrial design and cognitive science.
Depending on the purpose of the product, UX
may also involve content design disciplines such
as communication design, instructional design, or
game design."
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13. UX
Introduction to the User Experience Design
process
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14. Understanding
the context
User Study Analysis
Information
Architecture
Co
UX
Process
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15. Conceptual-
ization
Prototyping Testing
Detailed
Wireframing
Visual Design
UX
Process
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16. UX
Methods
Understanding the context User Study Analysis Information Architecture
Conceptualization Prototyping Testing Detailed Wire framing
Visual Design
Secondary research
Talking to experts, SMEs,
Observation
System Mapping
Ethnographic Study
Contextual Enquiry
Interviews, Surveys
Focus Group
Persona Creation
System Mapping
Experience Map
Competitor Analysis
Cardsorting
Navigation
Content Organization
Brainstorming
Bodystorming
Paper Prototyping
Low Fidelity
Mid Fidelity
Think Aloud
Role Play
Expert Review
Tools used like
Visio
Powerpoint
Balsamiq
Iconography
Metaphor
Colour Scheme
Specifications
rutapotnis@gmail.com

17. UX
Methods
examples
Understanding the Context
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18. UX
Methods
examples
User Study
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19. UX
Methods
examples
Analysis
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20. UX
Methods
examples
Information Architecture
rutapotnis@gmail.com

21. UX
Methods
examples
Conceptualization
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22. UX
Methods
examples
Prototyping
rutapotnis@gmail.com

23. UX
Methods
examples
Testing
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24. UX
Methods
examples
Detailed Wireframe
rutapotnis@gmail.com

25. UX
Methods
examples
Visual Design
rutapotnis@gmail.com

26. UX
Designers
Understanding the context User Study Analysis Information Architecture
Conceptualization Prototyping Testing Detailed Wire framing
Visual Design
Secondary research
Talking to experts, SMEs,
Observation
System Mapping
Ethnographic Study
Contextual Enquiry
Interviews, Surveys
Focus Group
Persona Creation
System Mapping
Experience Map
Competitor Analysis
Cardsorting
Brainstorming
Bodystorming
Paper Prototyping
Low Fidelity
Mid Fidelity
Think Aloud
Role Play
Expert Review
Tools used like
Visio
Powerpoint
Balsamiq
Iconography
Metaphor
Colour Scheme
Specifications
Interaction / UX Designers
Visual / Graphic Designers
rutapotnis@gmail.com

27. UX
Designers
Some pointers when working on a UX project
View the designer’s RESUME + PORTFOLIO
Include the UX designer right from the start of the
project in all the processes
User Study is absolutely important. Do not skip it.
Design is an iterative process.
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28. UX
Designers
THANK YOU
Contact me at
rutapotnis@gmail.com
rutapotnis@gmail.com