This document outlines the advertising and marketing campaign for Assassins Creed IV: Black Flag, including multiple trailers released like cinematic and gameplay trailers to promote the game. It also discusses the print advertising campaign using posters, bus stops and magazines. Finally, it mentions the social media and website publicity for the game through the Assassins Creed Facebook page, Twitter feed and websites.

1. Case study materials
For ASSASSINS CREED IV
BLACK FLAG

2. ADVERTISING
TRAILERS
There were MANY! Here are some of
the most important releases

3. Official HD trailer WORLD PREMIERE

4. Cinematic Trailer with pack shot

5. Gameplay trailer – exclusive content

6. Narrative - Tattoo trailer

7. Ubisoft release new trailer –
A Pirate’s Life

8. Teaser trailer – Synergy with
GamesCom/Artwork trailer

9. Advertising: PRINT CAMPAIGN
Flag poles
Posters
Bus stops

10. Magazine Double page spread advert

11. Poster series for Edward

12. Billboards

13. Game cover

14. PUBLICITY
SOCIAL NETWORKING

15. Facebook page

16. Twitter feed

17. Interactive painting – fans
immortalised / online competition
Watch the video and read the article

18. PUBLICITY
WEBSITES

19. Assassins Creed IV’s website

20. UBISOFT’s WEBSITE