What you need to know about seo for Rocks Digital Conference by Barry Schwartz
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What you need to know about seo for Rocks Digital Conference by Barry Schwartz https://www.rustybrick.com/barry
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What you need to know about seo for Rocks Digital Conference by Barry Schwartz
- 1. What You Need To Know About SEO Rocks Digital Marketing Conference 2016
- 2. Barry Schwartz • News Editor At Search Engine Land • Founder Of Search Engine Roundtable • Covering Search For Over 12 Years • CEO Of RustyBrick, Inc.
- 3. Periodic Table Of SEO Success Factors
- 4. SEO Guide At: http://selnd.com/seotable
- 5. Types Of SEO Factors: • On Page SEO • Content • Site Architecture • <HTML> • Violations & Penalties • Off Page SEO • Trust • Links • Personalization • Social
- 6. On Page SEO Factors: Content Content Quality Keyword Research Content Keywords Content Freshness Content Verticals Content Answers • Value • Unique • Useful • User Queries • Volume • Query Match • Used In Copy • Natural Language • QDF • Hot Topic • Trending • Images • Videos • News • Featured Snippets • In-Depth
- 7. Cq: Content Quality Are pages well written & have substantial quality content?
- 8. Cr: Keyword / Content Research Have you researched the keywords people may use to find your content?
- 9. Cw: Content Words Do pages use words & phrases you hope they'll be found for?
- 10. Cf: Content Freshness Are pages fresh & about "hot" topics?
- 11. Cv: Content Vertical Do you have image, local, news, video or other vertical content?
- 12. Ca: Content Answers Is your content turned into direct answers within search results?
- 13. Featured Snippets Ca: Content Answers
- 14. Knowledge Cards Ca: Content Answers
- 15. Live Results Ca: Content Answers
- 16. On Page SEO Factors: Architecture Site Crawlability • Navigation • Sitemaps • Crawl Budget • Same Pages • Canonicals • rel next/prev • Mobile Ready • AMP • App Indexing • Load Time • Page Tool • Conversions • Short URLs & Domain • Breadcrumb • Keywords • HTTPS • Secure • Mixed Content Duplicate Content Mobile Friendly Page Speed Descriptive URLs HTTPS Security
- 17. Ac: Architecture Crawlability Can search engines discover and index your content?
- 18. Google Search Console : Sitemaps Ac: Architecture Crawlability
- 19. Google Search Console : Crawl Errors Ac: Architecture Crawlability
- 20. Google Search Console : Blocked Page Ac: Architecture Crawlability
- 21. Ad: Duplicate Content Does site manage duplicate content issues well?
- 22. Same Product As Everyone Else Ad: Duplicate Content
- 23. Site Filters: Canonical & Rel Next/Prev Ad: Duplicate Content
- 24. HTTPS vs HTTP & WWW vs non-WWW Ad: Duplicate Content
- 25. Am: Mobile Friendly Does your site work well for mobile devices & make use of AMP & app indexing?
- 26. Mobile Friendly Testing Tool Am: Mobile Friendly
- 27. Accelerated Mobile Pages Am: Mobile Friendly
- 28. Firebase App Indexing Am: Mobile Friendly
- 29. As: Page Speed Do your pages load quickly?
- 30. Page Speed Tool As: Page Speed
- 31. Au: Descriptive URLs Do URLs contain meaningful keywords to page topics?
- 32. Ah: HTTPS & Security Does site use HTTPS to provide secure connection for visitors?
- 33. On Page SEO Factors: HTML • Page Unique • Descriptive • Clickable • Displayed • Site Command • Schema • Rich Snippets • H1 & H2s • Headers • Subheading HTML Titles HTML Descriptions Structured Data HTML Headers
- 34. Ht: Title Tags Do HTML title tags contain key- words relevant to page topics?
- 35. Title Tag - HTML Ht: Title Tags
- 36. Hd: HTML Descriptions Do meta description tags describe what pages are about?
- 37. Meta Description - HTML Hd: Meta Descriptions
- 38. Hs: Structured Data Do pages use structured data to enhance listings?
- 39. Structured Data Tool Hs: Structured Data
- 40. Hh: Headers Do headlines & subheads use header tags with relevant keywords?
- 41. Headers : H1, H2, etc Hh: HTML Headers
- 42. Types Of SEO Factors: • On Page SEO • Content • Site Architecture • <HTML> • Violations & Penalties • Off Page SEO • Trust • Links • Personalization • Social
- 43. Off Page SEO Factors: Trust • Links • Shares • PageRank • Time Spent • Bounce Rate • Conversions • Domain Age • Changes • Penalties • Verified Site • or Authors Trust Authority Trust Engage Trust History Trust Identity
- 44. Ta: Trust Authority Do links, shares & other factors make site a trusted authority?
- 45. Ranking For Competitive Keywords Ta: Trust Authority
- 46. Te: Trust Engage Do visitors spend time reading or "bounce" away quickly?
- 47. Th: Trust History Has site or its domain been around a long time, operating in same way?
- 48. Ti: Trust Identity Does site use means to verify its identity & that of authors?
- 49. Off Page SEO Factors: Links • Authority • Topical • Relevant • Keywords • Brand Name • Over Optimize • Quantity • Diversity • Short Cuts Quality Text Numbers
- 50. Lq: Link Quality Are links from trusted, quality or respected web sites?
- 51. Lt: Link Text Do links pointing at pages use words you hope they'll be found for?
- 52. Anchor Text Power Lt: Link Text
- 53. Ln: Link Number Do many links point at your web pages?
- 54. Link Tools Ln: Link Number
- 55. Off Page SEO Factors: Personalization • href lang • TLDs • Language • Local • City/State • GMB • Visits • Clicks • Votes • Friends • Google+ • Twitter/Facebook Country Locality History Social
- 56. Pc: Personalization Country What country is someone located in?
- 57. Language Example Pc: Personalization Country
- 58. Language Example Pc: Personalization Country
- 59. href lang Pc: Personalization Country
- 60. Pl: Personalization Locality What city or local area is someone located in?
- 61. Local 3-Pack Pl: Personalization Locality
- 62. Ph: Personalization History Has someone regularly visited your site or socially favored it?
- 63. My History Changed Rankings Ph: Personalization History
- 64. Ps: Personalization Social Has someone or their friends socially favored the site?
- 65. Social Data No Longer Ps: Personalization Social
- 66. Off Page SEO Factors: Social • Quality • Authoritative • Verified • Quantity • Source • Context Reputation Shares
- 67. Sr: Social Reputation Do those respected on social networks share your content?
- 68. Ss: Social Shares Do many share your content on social networks?
- 70. On Page SEO Factors: Violations • Low Quality • No Value • Shallow • Tricking • Human vs • Bot • Spammy • Repetitive • Over Use • Hide Content • Trick Bots • Spammy Thin Content Web Page Cloaking Keyword Stuffing Hidden Content
- 71. Vt: Thin Content Is content "thin" or "shallow" & lacking substance?
- 72. Mahalo: Big Site Hit By Panda Vt: Thin Content
- 73. Vc: Cloaking Do you show search engines different pages than humans?
- 74. Tricking Bots & Humans Vc: Cloaking
- 75. Vs: Keyword Stuffing Do you excessively use words you want pages to be found for?
- 76. Keyword Stuffing Vs: Keyword Stuffing
- 77. Vh: Hidden Content Do colors or design "hide" words you want pages to be found for?
- 78. Heavens Gate Example Vh: Hidden Content
- 79. Off Page SEO Factors: Violations • Stolen Content • DMCA Takedowns • Too Many Ads • Ads In Place Of Content • Buying Links • Selling Links • Trading Links • Spamming Links • Comments, Forums, Hack, etc Piracy / DMCA Top Ad Heavy Paid Links Spammy Links
- 80. Vd: Piracy / DMCA Has site been flagged for hosting pirated content?
- 81. Va: Top Heavy Ads Is your content ad-heavy, especially “above-the-fold”?
- 82. AdSense Promotes Top Ads Va: Top Heavy Ads
- 83. Vp: Paid Links Have you purchased links in hopes of better rankings?
- 84. Vl: Link Spam Have you created links by spamming blogs, forums or other places?
- 85. Comment Spam Management Vl: Link Spam
- 86. Types Of SEO Factors: • On Page SEO • Content • Site Architecture • <HTML> • Violations & Penalties • Off Page SEO • Trust • Links • Personalization • Social
- 87. SEO Guide At: http://selnd.com/seotable
- 88. Connect • News Editor At Search Engine Land • Founder Of Search Engine Roundtable • Covering Search For Over 12 Years • CEO Of RustyBrick, Inc. • @sengineland • @seroundtable • barry@rustybrick.com • @rustybrick
- 89. What You Need To Know About SEO Rocks Digital Marketing Conference 2016 Thank You