1. Pagination and
Canonicalization
Please file
pagination under
old/outdated
SEO
SMX Israel 2013
By: Kalman Labovitz

2. Overview
Thus Saith Google Improved Internal
Linking
Focus The User

3. Google Speaks
• Google stated publicly that view all pages are best
“User testing has taught us that searchers
much prefer the view-all, single-page
version of content…”

4. Another Reason
• Although Google is evil …
• It is about saving money!
• Three stages to SERP
– Crawl
– Index
– Display

5. Internal Linking
• Better methods of internal linking
– Link from actual products/articles pages via “similar”,
.etc meta boxes
• Why tire thee?
– Why tire the crawlers

6. Focus = Important Pages
– category page
– product/article pages

7. User Experience
• Better user experiences
– @ the end of the day, that is most important

8. Contact Me
Email: kalman@rankabove.com
Twitter: @ffemtkl
LinkedIn: il.linkedin.com/in/kalmanlabovitz/
Company Website: www.rankabove.com