The document discusses how social media marketing should be treated similarly to search engine optimization efforts. It notes various ways that social media, such as links on Twitter and other sites, are now being included in search engine results. Google has introduced features like personal results, profiles in search, and people and pages to better incorporate social media connections and information into search. The document advocates for connecting websites to Google+ profiles, using photos creatively, saving useful searches, and adding value on Google+ to help optimize social search results.
1. Itâs time to treat social
marketing like SEO
SMX Israel 2012
January 15, 2012, Jerusalem
By: Miriam Schwab
Follow me: @miriamschwab
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5. But what about âSocial Searchâ
âą SEOmoz study in August 2010: âinternal
links with a tweet that gets 3 or more
RTs, will help in increasing the time and
rate at which they get indexed.â
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6. Update to Social Search, Feb. 2011:
âFirst, social search results will now
be mixed throughout your results
based on their relevanceâŠyouâll
start seeing more from people like
co-workers and friends.â
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7. âSecond, weâve made Social
Search more comprehensive by
adding notes for links people
have shared on Twitter and other
sites. In the past, weâd show you
results people created and linked
through their Google profiles.
Now, if someone youâre
connected to has publicly shared
a link, we may show that link in
your resultsâŠâ
Source: http://googleblog.blogspot.com/2011/02/update-to-google-social-
search.html
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8. 1. Personal Results, which enable
you to find information just for
you, such as Google+ photos
and postsâŠ;
2. Profiles in Search, both in
autocomplete and results, which
SPYW
enable you to immediately find
people youâre close to or might
be interested in following; and,
3. People and Pages, which help
you find people profiles and
Google+ pages related to a
specific topic or area of
interestâŠ
Source: http://googleblog.blogspot.com/2012/01/search-plus-your-world.html @miriamschwab
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20. Connect your site to Google+
1. Add to <head>:
<link
href="https://plus.google.com/{plusPa
geUrl}" rel="publisher" />
2. Link from site to Page with
rel=publisher
3. Google Badge â like Facebook Page
box. Use the configuration tool
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I was going to talk about the growing importance of social media marketing for SEO, and how people should take lessons from the SEO playbook when doing social marketing.
And then SPYW (spew - what a name) was born. SPYW takes the social SEO equation to a whole new level, but not necessarily in a good way, so I felt the need to rant. Hold on to your hats.
Feb. 2011
Read further and youâll see that Google has moved from twitter and flickr to Google+ and Picasa.