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Google Analytics PPC Custom Reports

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Barry Schwartz
Barry Schwartz
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Google Analytics for PPC January 6, 2013, Jerusalem By: Menucha Zimmerman Follow us: facebook.com/illuminea Follow us! facebook.com/illuminea
What’s The Difference? Follow us! facebook.com/illuminea
Context Putting the right context in place Follow us! facebook.com/illuminea
Context for Google Analytics: Mass of Data Segmentation Custom Reports Follow us! facebook.com/illuminea
MASS OF DATA Follow us! facebook.com/illuminea
First View in Google Analytics Follow us! facebook.com/illuminea
Google Analytics is a Data Puke Follow us! facebook.com/illuminea
First View in Google Analytics Follow us! facebook.com/illuminea
SEGMENTATION Follow us! facebook.com/illuminea
Dimensions vs. Metrics Follow us! facebook.com/illuminea
Follow us! facebook.com/illuminea
CUSTOM REPORTS They’re like Standard Reporting…just better Follow us! facebook.com/illuminea
Custom Reports Follow us! facebook.com/illuminea
Standard Report Follow us! facebook.com/illuminea
Three Favorite Custom Reports: 1. Organic Keyword Revenue 2. PPC Matched Search Query 3. AdWords Campaign Performance Follow us! facebook.com/illuminea
Organic Keyword Revenue Follow us! facebook.com/illuminea
PPC Matched Query Report Follow us! facebook.com/illuminea
AdWords Campaign Performance Follow us! facebook.com/illuminea
Context for Google Analytics: 1. Understand 2. Segment 3. Analyze Follow us! facebook.com/illuminea
Fav PPC Custom Reports • Organic Keyword Revenue – http://illum.in/UfAHou • PPC Matched Search Query – http://illum.in/Ux2fs7 • AdWords Campaign Performance – http://illum.in/Ucq0EG Follow us! facebook.com/illuminea
Illuminea Menucha@illuminea.com http://illuminea.com ▪ http://wpgarage.com @miriamschwab ▪ http://facebook.com/miriamschwab Slides available at http://illum.in/ourpresentations THANKS! Follow us! facebook.com/illuminea

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