1. Gil Reich (@GilR)
Managing Greatness
GET YOUR MESSAGE ON THEIR SITE

2. STRATEGY 1:
MAKE “YOUR” MESSAGE
“THIS GUY ROCKS”

3. You Rock!: Testimonials
People are more likely to quote you if you’re saying things they want people to hear.
Gil Reich, Managing Greatness. @GilR

4. You Rock!: Reviews & Ratings
Gil Reich, Managing Greatness. @GilR

5. You Rock!: Badges & Praise
What can you do to enhance somebody else’s authority?
Gil Reich, Managing Greatness. @GilR

6. Have Chutzpah
Be an authority. Don’t wait for others to declare you one.
Gil Reich, Managing Greatness. @GilR

7. STRATEGY 2:
WRITE ON RELEVANT SITES THAT
WANT GOOD CONTENT & CAN
DELIVER YOUR AUDIENCE

8. Guest post
Gil Reich, Managing Greatness. @GilR

9. Leverage Others’ SEO Power
Sometimes it’s easier to get your message to rank on someone else’s site
Gil Reich, Managing Greatness @GilR 9

10. Use Q&A Sites
Serve the community, then serve yourself
Gil Reich, Managing Greatness. @GilR

11. Enlightened self-interest is OK
Gil Reich, Managing Greatness. @GilR

12. STRATEGY 3: ENGAGE THE
COMMUNITY

13. You Rock: Vanity Bait
To motivate others to support your efforts: engage them ~@aimclearblog
Gil Reich, Managing Greatness. @GilR

14. Common enemies
“Worst of” posts do better than “best of” posts ~@saffyre9
Gil Reich, Managing Greatness. @GilR

15. Be Positive or Be Careful
B+: It’s not just a blood type. I regret most of my attacks.
Gil Reich, Managing Greatness. @GilR

16. ASK FOR THE LINK

17. Ask for the Link
Gil Reich, Answers.com. Twitter: @GilR

18. Lisa Barone’s 7 Rules
1. Be personal
2. Script lightly
3. Be brief
4. Remove buzzwords
5. Be upfront
6. Tell me what you want
7. Don’t make e-mail your first point of contact
Gil Reich, Managing Greatness. Twitter: @GilR

19. SUMMARY:
YOUR MESSAGE ON THEIR SITES

20. Your Message: You Rock!
Be an authority. Don’t wait for others to declare you one.
Gil Reich, Managing Greatness. @GilR

21. Write It Yourself
Gil Reich, Managing Greatness. @GilR

22. Engage the Community
Thank you!!
Gil Reich, Managing Greatness. @GilR