1. Jim Boykin on the Future of Link Building
(CEO/Founder of Internet Marketing Ninjas)
(Previously, We Build Pages)
& Owner of Developer Shed Communities
(Including SEOChat Forums, DevShed Forums, Scripts.com, etc…)
& Owner of Cre8asiteForums, and WebmasterWorld
FACEBOOK.COM/IMNINJAS This presentation can be found
@NINJASMARKETING at http://imninjas.com/jan13/
@JIMBOYKIN u: smx p: ninja
2. Do You Have Thin
Content? .
FACEBOOK.COM/IMNINJAS This presentation can be found
@NINJASMARKETING at http://imninjas.com/jan13/
@JIMBOYKIN u: smx p: ninja
3. Poor“User Experience”
FACEBOOK.COM/IMNINJAS This presentation can be found
@NINJASMARKETING at http://imninjas.com/jan13/
@JIMBOYKIN u: smx p: ninja
4. Do Visitors
Ever Return to
your Website?
FACEBOOK.COM/IMNINJAS This presentation can be found
@NINJASMARKETING at http://imninjas.com/jan13/
@JIMBOYKIN u: smx p: ninja
5. Do People
Search For
Your Brand?
FACEBOOK.COM/IMNINJAS This presentation can be found
@NINJASMARKETING at http://imninjas.com/jan13/
@JIMBOYKIN u: smx p: ninja
6. Penguin:
Things that
can get you
in trouble
FACEBOOK.COM/IMNINJAS This presentation can be found
@NINJASMARKETING at http://imninjas.com/jan13/
@JIMBOYKIN u: smx p: ninja
7. Optimize too
much and I’ll
get you!
hehehehehehe
hehehehehe
FACEBOOK.COM/IMNINJAS This presentation can be found
@NINJASMARKETING at http://imninjas.com/jan13/
@JIMBOYKIN u: smx p: ninja
8. Did You Buy Links?
FACEBOOK.COM/IMNINJAS This presentation can be found
@NINJASMARKETING at http://imninjas.com/jan13/
@JIMBOYKIN u: smx p: ninja
12. Too Much
Exact Match
Anchor Text
FACEBOOK.COM/IMNINJAS This presentation can be found
@NINJASMARKETING at http://imninjas.com/jan13/
@JIMBOYKIN u: smx p: ninja
13. Most Common Backlink Anchor
Text is all Keyword Phrases
and not Branded Phrases
BobsWidgets.com
Top 5 Most Common Backlink Anchor Text
Cheap Widgets Bobs Widgets
Discount Widgets www.bobswidgets.com
Online Widgets BobsWidgets.com
Widget Store Bob Jackson Widgets
buy Widgets Bob’s Store
FACEBOOK.COM/IMNINJAS This presentation can be found
@NINJASMARKETING at http://imninjas.com/jan13/
@JIMBOYKIN u: smx p: ninja
14. From Microsite Masters Analysis is sites hit by Penguin
FACEBOOK.COM/IMNINJAS This presentation can be found
@NINJASMARKETING at http://imninjas.com/jan13/
@JIMBOYKIN u: smx p: ninja
16. Does your website has
thousands of pages,
…But only ~20 of
those pages have
backlinks to them?
FACEBOOK.COM/IMNINJAS This presentation can be found
@NINJASMARKETING at http://imninjas.com/jan13/
@JIMBOYKIN u: smx p: ninja
17. Do you have a lot of
Sitewide Backlinks?
FACEBOOK.COM/IMNINJAS This presentation can be found
@NINJASMARKETING at http://imninjas.com/jan13/
@JIMBOYKIN u: smx p: ninja
18. If you bought
Low Quality Blog reviews,
you might be in trouble
http://BobsRockBand.com
Old near expired domain
Cheap Wordpress template
They sell “Reviews” to everyone
FACEBOOK.COM/IMNINJAS This presentation can be found
@NINJASMARKETING at http://imninjas.com/jan13/
@JIMBOYKIN u: smx p: ninja
19. Tons of article syndication
ArticleJim.com
Article Olivier.com
AaronsArticleSite.com
ArticleMark.com
ArticleDick.com
ArticleJane.com
FACEBOOK.COM/IMNINJAS This presentation can be found
@NINJASMARKETING at http://imninjas.com/jan13/
@JIMBOYKIN u: smx p: ninja
20. Too Many Links from
Homepages of other sites
FACEBOOK.COM/IMNINJAS This presentation can be found
@NINJASMARKETING at http://imninjas.com/jan13/
@JIMBOYKIN u: smx p: ninja
21. Forum
posts/Comments
by unranked
author names
FACEBOOK.COM/IMNINJAS This presentation can be found
@NINJASMARKETING at http://imninjas.com/jan13/
@JIMBOYKIN u: smx p: ninja
23. No Links from real People
FACEBOOK.COM/IMNINJAS This presentation can be found
@NINJASMARKETING at http://imninjas.com/jan13/
@JIMBOYKIN u: smx p: ninja
24. Too many links
from the same
C Class IP Range
FACEBOOK.COM/IMNINJAS This presentation can be found
@NINJASMARKETING at http://imninjas.com/jan13/
@JIMBOYKIN u: smx p: ninja
26. Pages that Link to You
Who Else do they Link out to?
http://www.internetmarketingninjas.com/jim/
images/co-citation3.
FACEBOOK.COM/IMNINJAS This presentation can be found
@NINJASMARKETING at http://imninjas.com/jan13/
@JIMBOYKIN u: smx p: ninja
27. Do you know
who your site
links OUT to?
FACEBOOK.COM/IMNINJAS This presentation can be found
@NINJASMARKETING at http://imninjas.com/jan13/
@JIMBOYKIN u: smx p: ninja
28. What does you Neighborhood
Co Citation Look Like?
FACEBOOK.COM/IMNINJAS This presentation can be found
@NINJASMARKETING at http://imninjas.com/jan13/
@JIMBOYKIN u: smx p: ninja
30. Where
should you
be getting
links from
now ???
FACEBOOK.COM/IMNINJAS This presentation can be found
@NINJASMARKETING at http://imninjas.com/jan13/
@JIMBOYKIN u: smx p: ninja
31. Long Tail
vs.
Short Tail
FACEBOOK.COM/IMNINJAS This presentation can be found
@NINJASMARKETING at http://imninjas.com/jan13/
@JIMBOYKIN u: smx p: ninja
32. Getting Links/Likes/Signals
w/o looking like you’re trying to
FACEBOOK.COM/IMNINJAS This presentation can be found
@NINJASMARKETING at http://imninjas.com/jan13/
@JIMBOYKIN u: smx p: ninja
34. Get Links from Trusted People
To quote Google’s Agent Patent:
Similarly, if the signer has a large reputational score
due to the writer having an established reputation
for providing accurate reviews, the rank of the
referenced content can be raised accordingly.
FACEBOOK.COM/IMNINJAS This presentation can be found
@NINJASMARKETING at http://imninjas.com/jan13/
@JIMBOYKIN u: smx p: ninja
35. Jim Boykin – Link Building After Panda – Jan 2013
CEO/Founder of Internet Marketing Ninjas
CEO Developer Shed – Owner Cre8asiteForums & WebmasterWorld
@jimboykin
FACEBOOK.COM/IMNINJAS This presentation can be found
@NINJASMARKETING at http://imninjas.com/jan13/
@JIMBOYKIN u: smx p: ninja
Hinweis der Redaktion
30s
0
Over 60% of keywords linking in being exact phrase anchor text
