1. How to Make Sure Your
Landing Pages Don't SUCK.
Adamtal.com/SMX

5. Don't start with your designer.
.

6. Don't let your programmers
interfere either.
.

7. Start with your copywriter.
.

8. Start with your copywriter.
(unless that person is also your
designer...)

9. Don't have one?
Well, Get one.

10. Still don't have one?
Stick around, I'll show you how to
cheat.

11. Start with a headline.
The cheater's guide to writing LP
copy that sells like crazy.

12. Start with a headline.
The cheater's guide to writing LP
copy that sells like crazy.
This is the element that is most
likely to determine the success of
your LP.

15. Ignore your designer (again).
(I'm sure he or she has
something to say).
The cheater's guide to writing LP
copy that sells like crazy.

16. Listen to your copywriter.
Once you're done...
The cheater's guide to writing LP
copy that sells like crazy.

17. Listen to your copywriter.
Once you're done...
Ignore your designer some
more.
The cheater's guide to writing LP
copy that sells like crazy.

18. Listen to your users.
Use tools like Crazy Egg, Kiss Insights &
Total Feedback
The cheater's guide to writing LP
copy that sells like crazy.

19. Now is the time to ask your
designer's opinion.
The cheater's guide to writing LP
copy that sells like crazy.

20. Now is the time to ask your
designer's opinion.
And ignore it completely
while optimizing according to feedback.
The cheater's guide to writing LP
copy that sells like crazy.

21. Can you become a copywriter
overnight?
The cheater's guide to writing LP
copy that sells like crazy.

22. The best copywriters have a
secret weapon.
And you can use it as well.
The cheater's guide to writing LP
copy that sells like crazy.

23. It's called a Swipe File.
And I use it more than
Photoshop, HTML, or any
other tool when I 'design' LP's.
The cheater's guide to writing LP
copy that sells like crazy.

24. Here's how it works:
"They Laughed When I Sat Down
At the Piano But When I Started to
Play! ~"
Written by John Caples
Top 100 ad campaigns
The cheater's guide to writing LP
copy that sells like crazy.

25. Here's how it works:
"They Laughed When I _____ But
When I ________! ~"
Written by John Caples
Top 100 ad campaigns
The cheater's guide to writing LP
copy that sells like crazy.

26. Here's how it works:
"They Laughed When I Said I
could learn SEO in 3 days But
When I ranked #1..."
Written by Adam Tal in 3 seconds
The cheater's guide to writing LP
copy that sells like crazy.

27. Get my swipe file
(+ my list of 8 must have LPO tools)
Adamtal.com/SMX