10. “ My personal creative process is to
construct a big, tall scaffold of theory
and evidence, and then once that is
built I get on my hang-glider-of-
intuition and jump off the top of the
scaffold. I seem to need to do a lot of
thinking and testing before I let myself
fly. But fly I do, eventually.
Unknown
15. Ducks
In a row
Focus Customer Value
What’s worth doing? What value does it provide?
Definition Scope
What are we building? How do we deliver it?
16. Stuff
you might do
• Needs assessment
• Prioritization
• Review Site Analytics
• Competitive Analysis
• Analyze Trends
• Market Scans
• Define how your product differs
• Customer surveys
• Brainstorm opportunities
23. Stuff
you might do
• Define users
• Stakeholder Interviews
• User interviews
• Focus groups
• In home interviews
• Usability Study
• Surveys
• Process Sketching