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Digital Sunshine Coast and 
Russell Mason 
CEO RDA Sunshine Coast 
Work Hubs SEQ 
Collaborative RDA Project: Sunshine Coast, Moreton Bay, Logan Redland, Gold Coast, 
Brisbane
The Digital Revolution is changing the 
very nature of how we work and where 
we work
Only half way… 
Global	Popula on	 
Internet	Popula on	 
8,000	 
7,000	 
6,000	 
5,000	 
4,000	 
3,000	 
2,000	 
1,000	 
0	 
1990	1991	1992	1993	1994	1995	1996	1997	1998	1999	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010	2011	2012	2013E	 
(millions)	 
Global	Internet	Popula on	 
Source:	Interna onal	Communica on	Union,	Google
PC’s now only a small share… 
Global	Internet	Connected	Device	Shipments	 
Personal	Computers	 
Wearables	 
Smart	TVs	 
Tablets	 
Smartphones	 
1,800,000,000	 
1,600,000,000	 
1,400,000,000	 
1,200,000,000	 
1,000,000,000	 
800,000,000	 
600,000,000	 
400,000,000	 
200,000,000	 
0	 
2000	 2001	 2002	 2003	 2004	 2005	 2006	 2007	 2008	 2009	 2010	 2011	 2012	 2013E	 
Units	 
Source:	Gartner,	IDC,	Strategy	Analy cs,	Company	Filings,	BI	Intelligence	Es mates
The Digital Revolution is allowing the Knowledge 
Worker greater mobility including 
greater access to information, 
products and services 
from anywhere 
at anytime
Mobile computing is the future… 
Facebook has 399 million mobile only users – 58 million added in the latest quarter!
The Rise of the Knowledge Worker or 
“Anywhere Worker” is an opportunity for 
Regional Queensland 
‘KNOWLEDGE IS BORDERLESS AND DOES NOT REPRESENT 
GEOGRAPHIC, ECONOMIC OR POLITICAL BOUNDARIES’. 
Its (almost) all about me. Workplace 2030: Built for us - Deloitte & AMP Capital, July 2013
The Anywhere Worker can now 
choose to live where they want 
to live 
Digital Connectivity is now of paramount 
importance to the economic development of 
regional Queensland
The Anywhere Worker has 
adopted an Active Work Model 
Head office 
Coffee Shops 
Airport Lounges 
Digital work hub 
Coworking space 
Regional Office 
Home - Telework 
Activity Based Working - ABW
The Active Work Model
Collaborative RDA Project: Sunshine Coast, Moreton Bay, Logan Redland, Gold Coast, 
Brisbane 
www.digitalworkhub.com.au
Smart Work Center - Seoul
190,842 People travel 
into Brisbane for work
43,563 People travel 
OUT of Brisbane for work
8,647 People travel 
From the Sunshine Coast
73,984 People travel 
From Moreton Bay
58,098 People travel 
From the Logan
31,021 People travel 
From the Redland
23,686 People travel 
from the Gold Coast
So what does a “Digital Work Hub” 
look like? 
• Hotdesks - Coworking space 
• Coffee Shop 
• Meeting rooms 
• Tele-presence technology 
• Business incubation/startup area 
• Team office space 
• Traditional office space 
• Kitchen area 
• Breakout space 
• Near restaurants, parking, childcare facilities, 
gyms, etc..
Economic Impact Locally: 
A 120 seat Digital Work 
Hub with approx. 400 
members equates to 
approx. $20m PA 
expenditure within the local 
economy
A SEQ RDA Collaborative Project 
Sunshine Coast, Moreton Bay, Logan Redlands, Gold Coast, Brisbane 
- Visit www.digitalworkhub.com.au 
- Subscribe to the monthly project updates GET INVOLVED page 
- Join the conversation www.facebook.com/digitalworkhub 
- Calling for Thought Leaders contribute to our blog 
- Join the SEQ consortia of the Sustainable Cities Digital Network

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Digital Work Hub Project Promotes Regional Economic Growth Through Connectivity

  • 1. Digital Sunshine Coast and Russell Mason CEO RDA Sunshine Coast Work Hubs SEQ Collaborative RDA Project: Sunshine Coast, Moreton Bay, Logan Redland, Gold Coast, Brisbane
  • 2. The Digital Revolution is changing the very nature of how we work and where we work
  • 3. Only half way… Global Popula on Internet Popula on 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013E (millions) Global Internet Popula on Source: Interna onal Communica on Union, Google
  • 4. PC’s now only a small share… Global Internet Connected Device Shipments Personal Computers Wearables Smart TVs Tablets Smartphones 1,800,000,000 1,600,000,000 1,400,000,000 1,200,000,000 1,000,000,000 800,000,000 600,000,000 400,000,000 200,000,000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013E Units Source: Gartner, IDC, Strategy Analy cs, Company Filings, BI Intelligence Es mates
  • 5.
  • 6. The Digital Revolution is allowing the Knowledge Worker greater mobility including greater access to information, products and services from anywhere at anytime
  • 7. Mobile computing is the future… Facebook has 399 million mobile only users – 58 million added in the latest quarter!
  • 8. The Rise of the Knowledge Worker or “Anywhere Worker” is an opportunity for Regional Queensland ‘KNOWLEDGE IS BORDERLESS AND DOES NOT REPRESENT GEOGRAPHIC, ECONOMIC OR POLITICAL BOUNDARIES’. Its (almost) all about me. Workplace 2030: Built for us - Deloitte & AMP Capital, July 2013
  • 9. The Anywhere Worker can now choose to live where they want to live Digital Connectivity is now of paramount importance to the economic development of regional Queensland
  • 10. The Anywhere Worker has adopted an Active Work Model Head office Coffee Shops Airport Lounges Digital work hub Coworking space Regional Office Home - Telework Activity Based Working - ABW
  • 12. Collaborative RDA Project: Sunshine Coast, Moreton Bay, Logan Redland, Gold Coast, Brisbane www.digitalworkhub.com.au
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  • 14. Smart Work Center - Seoul
  • 15.
  • 16. 190,842 People travel into Brisbane for work
  • 17. 43,563 People travel OUT of Brisbane for work
  • 18. 8,647 People travel From the Sunshine Coast
  • 19. 73,984 People travel From Moreton Bay
  • 20. 58,098 People travel From the Logan
  • 21. 31,021 People travel From the Redland
  • 22. 23,686 People travel from the Gold Coast
  • 23.
  • 24. So what does a “Digital Work Hub” look like? • Hotdesks - Coworking space • Coffee Shop • Meeting rooms • Tele-presence technology • Business incubation/startup area • Team office space • Traditional office space • Kitchen area • Breakout space • Near restaurants, parking, childcare facilities, gyms, etc..
  • 25.
  • 26. Economic Impact Locally: A 120 seat Digital Work Hub with approx. 400 members equates to approx. $20m PA expenditure within the local economy
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  • 28.
  • 29. A SEQ RDA Collaborative Project Sunshine Coast, Moreton Bay, Logan Redlands, Gold Coast, Brisbane - Visit www.digitalworkhub.com.au - Subscribe to the monthly project updates GET INVOLVED page - Join the conversation www.facebook.com/digitalworkhub - Calling for Thought Leaders contribute to our blog - Join the SEQ consortia of the Sustainable Cities Digital Network

Hinweis der Redaktion

  1. Welcome to guests – Include any politicians or notable people
  2. The Digital Revolution is changing every aspect of our lives This has positive and negative effects One notable positive for regional Queensland is that digital access allows people to choose where they want to work Regionalisation through mobilisation is just starting – Once the infrastructure is in place people will be able to work from anywhere
  3. The worlds population is increasing but the population with access to digital systems is not even yet at the half way mark
  4. Access to digital data is now the big issue New ways of accessing data are coming online Mobilisation if data access is everything Wearable technology is now the area offering the greatest change
  5. This is a slide from the Xero AGM held early in July this year The CEO of Xero Rod Dury used this to illustrate what is happening
  6. The Knowledge worker is a major user of data and digital systems The Knowledge worker is the true Anywhere Worker They have the ability to work from anywhere at anytime – As long as they have access to data The 4th Utility! – A report by the Federation of Small Businesses in in the UK
  7. Everything is moving to a mobile platform That also means everything is moving to a ‘Cloud Based’ data storage environment All the signs are that these global megatrends are actually accelerating
  8. The is a real opportunity for Regional Queensland If access to data can be developed then regional areas offer lifestyle opportunities that will truly attract the Anywhere Worker
  9. Access to Digital Data is now a key part of the regional mobilisation equation With data the anywhere worker won’t event consider the location Councils and can partners with private companies to accelerate access – this should be dome as a matter of priority “The Chattanooga” example – The Gigabit Town Club (VW, Microsoft)
  10. The Anywhere work can work anywhere they have digital data access however they will choose the location based on the activity they need to perform
  11. This move to an active Work Model is well documented Many companies have been moving this way for some time We reviewed this in many locations to look at a model that would work in regional and peri-urban Qld
  12. This is a collaborative project A number of RDAs from SEQ Sunshine Coast Moreton Bay Logan-Redlands Gold Coast Brisbane and support from Ipswich West Moreton and Toowoomba
  13. 26 Smart Work Centers across Amsterdam 120 across the Netherlands $10 million PA in operational savings $10 Billion Euro in asset sales Major partners started in 2008
  14. Two levels of government – Different models 10 across Metropolitan Seoul To address female participation in the workforce 30 across South Korea – federal To address female participation in particular to address the birth rate and productivity A culture of getting to work before the boss and leaving after the boss leaves has to be removed
  15. The SEQ project area
  16. 20 Million in local expenditure The next page is Moreton bay
  17. 1 DWH = $20 Million 4 DWHs = $76.8 million 8 DWHs = $153.6 million 1 = 1.36 million klms saved (Congestion and resources) Commuter hours saves 41,859 PA
  18. Thanks you for you time Question
  19. Collabortive project www,digitalworkhub.com.au