2. Buying a URL
For this example we are using godaddy.com. The process will
be very similar depending of which service you use.
3
3. Buying a URL
For this example we are using godaddy.com. The process will
be very similar depending of which service you use.
3
4. Buying a URL
For this example we are using godaddy.com. The process will
be very similar depending of which service you use.
3
5. Buying a URL
For this example we are using godaddy.com. The process will
be very similar depending of which service you use.
3
6. Buying a URL
For this example we are using godaddy.com. The process will
be very similar depending of which service you use.
3
7. Buying a URL
For this example we are using godaddy.com. The process will
be very similar depending of which service you use.
3
8. Buying a URL
For this example we are using WordPress. The process will be
very similar depending of which service you use.
3
9. Buying a URL
For this example we are using WordPress. The process will be
very similar depending of which service you use.
3
10. Buying a URL
For this example we are using WordPress. The process will be
very similar depending of which service you use.
3
11. Buying a URL
For this example we are using WordPress. The process will be
very similar depending of which service you use.
3
12. Buying a URL
For this example we are using WordPress. The process will be
very similar depending of which service you use.
3
13. Buying a URL
For this example we are using WordPress. The process will be
very similar depending of which service you use.
3
14. Buying a URL
For this example we are using WordPress. The process will be
very similar depending of which service you use.
3
15. Buying a URL
For this example we are using WordPress. The process will be
very similar depending of which service you use.
3
16. Buying a URL
For this example we are using WordPress. The process will be
very similar depending of which service you use.
3
17. Buying a URL
For this example we are using WordPress. The process will be
very similar depending of which service you use.
3
18. Buying a URL
For this example we are using WordPress. The process will be
very similar depending of which service you use.
3
19. Buying a URL
For this example we are using WordPress. The process will be
very similar depending of which service you use.
3
20. Buying a URL
For this example we are using WordPress. The process will be
very similar depending of which service you use.
3
21. Digital Hub Project
Required
Elements
(15
points
each)
!
1.Strategy/Posi=oning:
Your
SoMe
strategic
plan
and
how
you
will
posi9on
yourself
!
2.Goals
&
objec=ves:
What
you
want
to
achieve
short-‐
&
long-‐term
!
3.Similar
examples/inspira=on:
Other
individuals
who
you
aspire
to
be
or
are
taking
cues
from
!
4.Channels:
Quality
&
quan9ty
of
SoMe
channels
you
plan
to
use
(must
have
minimum
of
5)
!
5.Branding
consistency/content
op=miza=on/integra=on:
How
well
your
SoMe
presence
is
coordinated
across
channels
(e.g.,
photo,
personal
statement,
area
of
exper9se)
3
22. Digital Hub Project
Required
Elements
(15
points
each)
!
6.Content
Calendar:
3-‐month
plan
to
fill
your
SoMe
channels
with
relevant
&
engaging
content;
must
be
weekly
&
by
channel
(e.g.,
plans
for
each
of
12
weeks
and
what
content
is
going
out
on
which
SoMe
channels)
!
7.Measurement
&
monitoring:
How
you
will
monitor
&
measure
your
SoMe
ac9vity
and
adapt
over
9me
based
on
results
!
8.Google
results,
reputa=on
MGMT:
Current
Google
results
&
where
you
want
them
to
be
once
digital
hub
is
executed
&
op9mized;
how
you
will
manage
your
reputa9on
while
execu9ng
SoMe
plan
!
9.Defined
opportuni=es
&
shortcomings:
What
you
see
as
the
opportuni9es
to
make
an
impact
in
your
field
and
limita9ons
you
envision
impac9ng
your
execu9on
!
10.Overall
presenta=on:
How
well
you
present
the
plan,
overall
mastery
of
the
course
content
3
23. Digital Hub Project
Keys
to
doing
well:
•Know
the
why
–
jus9fica9on
for
your
decisions
&
plans
•Be
consistent
•Tie
back
to
class
discussions/ar9cles
•Be
crea9ve
&
try
new
tools
•Think
long-‐term
3