1. Name of respondent: Control No.: _____________
Date of interview:
University of the Philippines Visayas
College of Arts and Sciences
Division of Social Sciences
Miagao, Iloilo 5023
Dear Sir/Madam,
Greetings!
We are Nasser Ray D. Domingo and Rowe Mari Joseph Y. Roquez, 4th year BS Economics students from the University of
the Philippines Visayas – Miagao Campus. We are currently enrolled in the Econ 199.2 (Economics Research II) course
which requires to be completed to be able to graduate from the degree. The following questionnaire will be containing a
series of questions regarding the subject of our research: “Economic Valuation of a UNESCO World Heritage Site:
Citizens’ Non-use value for Santo Tomas de Villanova Church, Miagao, Iloilo.”
The questionnaire consists of an array of questions ranging from yes or no questions, agree or disagree, true or false,
ranking, identification, and checklists, and will take no longer than 20 minutes to complete. We understand that some of
the information being asked, you might find personal or intrusive. We assure you that any information acquired from
this survey will be utilized with strict anonymity and confidentiality, and will be used only for the purposes of the
research. In addition, we would like to clarify that there are no right or wrong answers, and that they will all be
thoughtfully considered for the results of the research.
We are hoping for your full participation. Thank you and good day!
Respectfully,
Nasser Ray D. Domingo
Rowe Mari Joseph Y. Roquez

2. A.Awareness of Heritage Sites
A1. In your opinion, which is the most eminent issue that should be addressed? Choose three.
__ Economy
__ Environment (pollution)
__ Quality of education
__Poverty
__ Crime
__ Health
__ Government and Governance
__ Infrastructure
__ Cultural preservation
__ Others (please specify)
A2. Rank your choices above from 1-3 to what you think is the most urgent.
1.
2.
3.
A3. Are you familiar or have you heard about the concept of heritage sites? Please check the box that corresponds to
your answer.
□ Yes □ No
If yes, where did you hear or learn about it? □radio
□newspaper
□books
□school
□relatives and friends
□others (please specify) ___________
Definition of Heritage Sites
Heritage sites are works of man or the combined works of nature and of man, and areas including archaeological
sites which are of outstanding universal value from the historical, aesthetic, ethnological or anthropological points of
view. Basically, the term “heritage site” is a broad one. It includes museums, libraries, monuments, religious or public

3. buildings, gardens or parks, archeological sites and historic houses. A heritage site holds historical significance in terms of
its buildings, land, or collections. A heritage site can instill pride in one’s place and one’s own national identity.
Example of Heritage Sites in the Philippines
1. Banaue Rice Terraces
2. Tubattaha Reef National Marine Park
3. Puerto Princesa Subterranean River National Park, Palawan
4.Historic Town ofVigan, Ilocos
5. San Agustin Church, Manila
6. NuestraSeñora de la Asuncion in Santa Maria, Ilocos Sur
7. San Agustin Church in Paoay, Ilocos Norte
Example of Heritage Sites in Iloilo
1. San Joaquin Church 6. Iloilo Customs Building
2. Plaza Libertad 7. Guimbal Municipal Hall
3. San Jose Church 8. Old Iloilo City Hall in UP Visayas
4. Molo Church 9. San Joaquin Cemetery
5. Miagao Church 9. Miagao Cemetery
A4. What do you think are the top three major problems or threats to these heritage sites? Rank from 1-3
__ Pollution
__ Climate Change
__ Human activities
__ Natural Calamities
__ Others
A5. Are you aware of the existence of Miagao Church? □ Yes □ No
If yes, how were you aware or how were you able to know about it? □ Heard □ Learned

4. B. Attitude towards Cultural Heritage
B1. Have you visited the followingchurches (which are heritage sites) in Iloilo?
YES NO If YES, how many times? (check the corresponding
box of your answer)
1. San Joaquin Church □ once □ twice
□ thrice □ four or more
2. Miagao Church □ once □ twice
□ thrice □ four or more
3. San Jose Church □ once □ twice
□ thrice □ four or more
4. Molo Church □ once □ twice
□ thrice □ four or more
5. Jaro Cathedral □ once □ twice
□ thrice □ four or more
6. Dingle Church □ once □ twice
□ thrice □ four or more
7. Cabatuan Church □ once □ twice
□ thrice □ four or more
B2. Whether or not you have visited or plan to visit these sites, do you feel it is important that they exists?
□Important □Not important □ Don’t know
B3. Whether or not you have visited or plan to visit these churches, do you feel it is important that this church be
preserved?
□Important □Not important □ Don’t know
B4. In your opinion, should people be involved in the preservation of these sites? □Yes □ No
Why or why not?
B5. Check the appropriate column that matches your opinion on the following statements.
Stongly Disagree Don’t Agree Strongly
Disagree know Agree
1. The government should raise funds for the preservation of
heritage sites.
2. There are more important issues than preservation of heritage
sites.
3. It is everyone’s responsibility to help in the preservation of
heritage sites.
4. People should contribute a certain amount for the preservation
of heritage sites.
5. Heritage sites are important even though we do not directly
benefit from them and we cannot visit and see all of them.
6. Government should increase taxes for the preservation of
heritage sites.
7. Government should help the people first before tackling the
preservation of heritage sites.
8. People with higher income should pay for the preservation of
heritage sites.
9. Heritage site preservation should not be the priority of the
government.

5. C. Valuation Question
C1. Have you heard about the National Historical Institute?
□ Yes (proceed to C2) □ No (proceed to C3)
C2. If Yes, where?
□radio
□newspaper
□books
□school
□relatives and friends
□others (please specify) ___________
C3. Have you heard about the Catholic Bishop’s Conference of the Philippines or CBCP?
□ Yes (proceed to C4) □No (proceed to C5)
C4. If Yes, where?
□radio
□newspaper
□books
□school
□relatives and friends
□others (please specify) ___________
National Historical Institute
National Historical Institute (NHI) was created in 1972 to integrate the diverse functions of various historical
agencies. Its stated aim is to strive towards "a Filipino society with citizens informed of their history, who love their
country and are proud of their cultural heritage." NHI is responsible for the conservation and preservation of the
country's historical legacies. Its major thrusts encompass an ambitious cultural program of historical studies, curatorial
works, architectural conservation, Philippine heraldry, historical information dissemination activities, restoration and
preservation of relics and memorabilia of heroes and other renowned Filipinos.
The NHI undertakes historical studies, incorporating translation and publication works; acquires either by
donation or purchase, the restoration, preservation and maintenance of historical sites, monuments, landmarks and
shines, structures, relics and memorabilia of heroes and other eminent Filipinos, documents and other source materials;
commemorates significant events and personages in Philippine history and safeguards the blazoning of the national
government and its political divisions and instrumentalities.

6. Catholic Bishop’s Conference of the Philippines (CBCP)
Catholic Bishops’ Conference of the Philippines is the permanent organizational assembly of the bishops in the
Philippines exercising together certain pastoral offices for the Christian faithful of their territory through apostolic plans,
programs and projects suited to the circumstances of time and place in accordance with law for the promotion of the
greater good offered by the Church to all people.
The Role of CBCP Permanent Committee for the cultural heritage of the church includes the promotion of the cultural
heritage of the Church as an invaluable aid to evangelization and catechesis, foment research on and understanding of
the ecclesiastical cultural heritage, serve as a consultative body on the scientific conservation of cultural ecclesiastical
goods and initiate and sustain collaboration between the Committee and similar government and/or civic agencies
involved in the care, conservation and appreciation of the cultural heritage of the Church.
CV Scenario
The Church of Santo Tomas de Villanova has been classified as a UNESCO world heritage site since 1993. Located
40 kilometres from the city of Iloilo, the church has been established in 1786 by Spanish Augustinian missionaries in
Miagao, Iloilo.
The town's first church building was constructed in Ubos by Nicolas Pangkug, first capitan of the town. The
church was completed three years before the first Spanish priest came in 1734, but this was burned by the Muslim
pirates in 1741. Miagao was officially created as a parroquia on May 15, 1734.
The second church was constructed under the leadership of Parish Priest Fray Fernando Camporedondo
(1746-1747). This church was also burned and looted by the pirates. The raids discouraged the people from building
another church. But they needed one not only as a house of worship but also as a stronghold against pirate attacks. So
they decided to build a third church in Tacas where the townsfolk have a commanding view of the mouth of the Miagao
River, the usual route followed by the pirates in entering the town. This church still stands after defying elements and
catastrophies for two centuries.
During the time of the development of the Miagao church, stability and massiveness along with durability
associated with sound architecture was very common. Thus, mission churches, including the church of Santo Tomas de
Villanova, were mostly fortresses built for military purposes with some concessions on their facades. Furthermore, the
Church of Santo Tomas de Villanova withstood the occasional attacks from Muslims coming from the south. The church
and its watchtowers had been built with thick walls and secret passages to defend the town and its people. The
defensive purpose of the Church led to the popular name “The Miagao Fortress Church”
People can derive many types of benefits from the preservation of historic churches. If they visit these sites,
they may experience “use values”. This could be in the form of educational and aesthetic gains. People living in Miagao
experience use values because they directly use the church; they go to mass there, and it directly affects the tourism of
the municipality.
Even if people do not visit or experience celebrating mass in this church, they may derive some “non-use values”
in its preservation by knowing that other people can visit it; this is called “bequest value”. It is also a source of pride in
our heritage, being a UNESCO world heritage site; with its rich history, and unique architecture, being deceptively
Western Baroque in appearance but totally Filipino in spirit and context, giving this structure a Filipino identity; this
could be considered as “existence values”. Heritage sites such as this instill pride of place and strengthen our national
identity. And with the church situated in a country where the majority of the population is Catholic, it could be a big help
in boosting the faith of its citizens.

7. C5. Please keep in mind your personal income constraints when answering the following questions.
Please keep in mind your personal income constraints when answering the following questions. Also remember
that the following is only a hypothetical situation (that means suppose it happens as such), and that there are no
correct or wrong answers and you should answer for yourself.
Suppose people will be asked to pay yearly contributions to help in the preservation of Sto. Tomas de Villanova Church,
or more commonly known as Miagao Church. The funds collected will jointly managed by the National Historical Institute
and the Catholic Bishop’s Conference of the Philippines, and will be used to shoulder expenses attributed to the
conservation and preservation of the church, such as keeping the church clean and hygienic, renovation, restoration and
repair or needed construction if the need arises, among others.
Would you be willing to pay contributions for the conservation and preservation of the Sto. Tomas de Villanova Church,
which is a UNESCO World Heritage Site? Please keep in mind your present income and financial commitments.
□ Yes □ No
If YES, proceed to C6.
If NO, proceed to C9.
C6. How certain are you that you would pay? (encircle the number of your answer)
Very unsure Very sure
1 2 3 4 5 6 7 8 9 10
C7. How much are you willing to pay for the conservation of Miagao Church(maximum amount)? Php ___
C8. What is/are the reasons for your wanting to pay for the preservation and conservation of Miagao Church?
□1. I want to preserve Miagao Church because I visit it.
□2.I want to preserve Miagao Church because I want or plan to visit it in the future.
□ 3. I want to preserve Miagao Church for future generations.
□ 4. I take pleasure in knowing that the Miagao Church exists.
□ 5.I would like to contribute because I am concerned about the people that depend on the services provided
byMiagao Church.
□ 6. I would like to contribute because the benefits derived from the church and the services it provides should
be available to others.
□ 7. I would like to contribute because Miagao Church is a part of Iloilo’s history.
□ 8. It is a good cause and I enjoy contributing to good cause in general.
□ 9.It is my moral duty to contribute to preserve the Miagao Church.
□ 10.It is important to preserve this church because they inspire pride in our heritage.
□11. Other reasons: (please specify)
C9. What is/are your reasons for not wanting to pay?
□ 1.I cannot afford to pay/ I have no spare income.
□ 2.I feel the preservation of Miagao Church is unimportant.
□ 3.Being far from the place, I feel paying is irrelevant to me.

8. □ 4.I feel the preservation of the church will take place without my contribution.
□ 5.It should be the government’s responsibility since it has revenues from tax collection.
□ 6. There are other more important national issues than preserving Miagao Church.
□ 7. I do not trust the institutions that would handle the money for preservation.
□ 8. Other reasons: (please specify)
What payment method would you prefer?
□ 1. Payment be added to your personal income tax
□ 2. Payment made to trust funds
□ 3. Added to existing bills (such as water bill or electric bill)
□ 4.Donation
□ 5. Others: (please specify)
How often would you prefer to pay?
□ 1. Monthly
□ 2. Quarterly
□ 3. Semi-annually
□ 4. Annually
For what span of time would you prefer to pay?
□ 1. For a year
□ 2. For two years
□ 3. For three years
□ 4. For four years
□ 5. For five years
□ 6. Others (please specify: )

9. D. Socio-economic Background
Write your answers on the space provided or check the box that corresponds to your answer.
D1. Age: __
D2. Sex: □Male □ Female
D3. Civil Status: □ Married □Single
D4. Religion: □ Roman Catholic □ Muslim □ Protestant □Others (please specify)
D5. Highest level of educational attainment:
□1.No formal education
□2.Elementary -(specify grade level -__) □7. College – (specify year level- __)
□3.Elementary Graduate □ 8. College graduate
□ 4.Highschool –(specify year level-__) □ 9.Master’s Degree – (specify no. of units- __)
□5.High school graduate □ 10. MA/ MS Graduate
□6.Diploma in vocational training □11. PhD/ MD/ Law
D6. What is your occupation?
□ 1.Civil Servant □ 5. Student
□ 2.Own Business □ 6. Retired
□3.Employee of Private Firm □ 7. Others (please specify)
□ 4. Laborer
D7. What is your monthly income?Php
D8. Number of members in your household (including self): people
D9. Number of household members that are currently employed (including self): people
D10. Please fill up the following table with the information stated in each column.
Name Relationship to respondent Monthly income (income before taxes
and other deductions)

10. Please check your monthly household income.
≤P39,999
P40,000 – P59,999
P60,000 – P99,999
P100,000 ─P 199,999
P200,000 ─P399,999
P400,000 ─P499,999
≥P500,000
D11. What kind of house do you live in?
□ 1-bedroom □ 3-bedroom
□ 2-bedroom □ 4- or more bedroom
D12. What is the tenancy status of your residence?
□ Bought with full ownership
□ Rented
□ Other (specify) ______________
Thank You!!