1. How to MarketYourself to Investors – The Elevator Pitch By: Rup Jolly

2. Topics we are going to cover: What is an elevator pitch? Why is it important? Example of a real pitch What makes a good elevator pitch? Applications Q&A Session

3. What is an elevator pitch? An elevator pitch is designed to play the role of a primer; as a high-level and basic introduction to whatever it is that you are selling. Usually between 30 sec to 2 min http://www.youtube.com/watch?v=Tq0tan49rmc

4. Why is an elevator pitch important? People like big picture examples Short attention spans It’s an awesome selling tool! It’s a teaching tool It gets to the point efficiently It can get you hired Example of a Scenario

8. Elements of a successful elevator pitch… 6. Concrete As much as is possible, an effective elevator pitch is also specific and tangible. 7. Consistent Every version of an effective elevator pitch conveys the same basic message. 8. Customized An effective elevator pitch addresses the specific interests and concerns of the audience. 9. Conversational Rather than being to close the deal, the goal of an elevator pitch is to just set the hook; to start a conversation, or dialogue, with the audience. 10. Commerce You have a good understanding of your target market and why they will buy your product/service

10. How is your product/service different and better than what’s available on the market?

11. What is your track record of success?

12. Who is your target market and what is growth rate & size of the opportunity?

13. What problem do you solve?

14. What is the investment required and ROI?

16. Get funding for a new start-up idea

17. Get approval on your projects

18. Winning sales contracts

19. Networking effectively

20. Helping others understand you