It was made for the Citycell Interview...

1. Scenario 01
A student is surfing the website of a foreign
university, and she wants to apply! But suddenly,
she realizes that she doesn’t have a credit card
and she also doesn’t want to pay the extra
amount to any agency...
WHAT TO DO?

2. Scenario 02
You and your friends go to eat out at a café; but
suddenly you realize that you don’t have enough
cash with you and you don’t even know the
location of the closest ATM Machine…
WHAT TO DO?

3. Scenario 03
You and your colleagues are chatting at the
office, and suddenly someone cried out with
anguish that his share price just started
falling…everyone hurried to call his/her broker;
but to make things worse, you find out that your
broker isn’t even picking up the phone…
WHAT TO DO?

6. M BA N K I N G
Ta ke T h e M o n ey W i t h Yo u

7. Presentation Outline
Chapter 01 | The Product
Chapter 02 | Objective
Chapter 03 | Competitive Analysis
Chapter 04 | Justification
Chapter 05 | Communication Tools

8. M Banking

9. Chapter 01 | The Product
M Banking-
A term used for performing balance
checks, account
What is
transactions, payments etc. via
mobile phones.
Mobile
Banking??
Do Banking with your
PHONE…
whenever…wherever

10. Chapter 01 | The Product

11. Chapter 01 | The Product
Transaction Based Information Based
Mobile Financial
Mobile Accounting
Information Services
Domestic and international fund transfers
Portfolio management services
Balance enquiry
Micro-payment handling
Last three transactions
Mobile recharging
Real-time stock quotes
Commercial payment processing Check payment status
Bill payment processing
Check book request
Peer to Peer paymentsand notifications on
Personalized alerts
Statement request
security prices
Withdrawal at banking agent
ATM Search
Deposit at banking agent
Stock Price
…and many more
Mobile Brokerage

12. Chapter 01 | The Product
M Banking: Target Market
Corporate
Class
Students
General
Mass
…and on a test basis,
RURAL POPULATION
(REMOTEST CORNERS)

13. M Banking

14. Chapter 02 | Objective
make life easier
make every minute of your life count
TAKE MONEY WITH YOU
…all the time

15. Chapter 03 | Competitive Analysis
SWOT Analysis:
Strengths Opportunities
1. Hassle Free Banking 1. Remove poverty with M Banking
2. Availability of Money 2. Huge potential to facilitate both Telecom
3. Simplification of billing transaction and Banking Industry
4. Instant Information 3. IT Sector Development
5. Financial Market simplified 4. Increase Consumer Base
6. Forget Hard Cash 5. More Versatile Industry and Players
Weakness Threats
1. Technological Uniformity 1. Still Under Construction
2. Might be complicated to some users 2. Consumers can be subject to spamming
3. Security 3. Can loose valuable information
4. Reliability

16. Chapter 03 | Competitive Analysis
Market Analysis
Untapped Market
M Banking
1st Mover’s Advantage
is the next
Huge Potential
big thing!!!
Mobiles are becoming commodity in
Bangladesh
Mobiles connect the remotest corners of the
country
It can play major contribution in hassle-free
remittance collection

17. Chapter 04 | Justification
Mobile Banking is the
Future
Why
Every Minute Counts
Mobile
Banking??
Do Everything…on
your PALM
Ease of Life

18. Chapter 04 | Justification
79.34% of all the respondents want to avoid
hassles and time wastage.
35% of the corporate respondents have
symbian phones and/or smart phones.
Why Mobile
Banking??
46% of the normal urban respondents have
symbian phones and/or smart phones.
Survey
Results
83% of all the respondents wants simplicity in
Banking activities
45% of all the respondents already use
currently existing mobile information based
services.

19. Chapter 05 | Communication Tools
PR &
Pre- Sponsor
Press
launch
Publicity
-ships
Releases
Party

20. Chapter 05 | Communication Tools
Direct Mail
Corporate Clients
Privileged Customers
…and other VIPs

21. Chapter 05 | Communication Tools
Media
Print TVC &
Internet
Media Radio
Students
General Mass

22. Chapter 05 | Communication Tools
Mobile Phone

23. M Banking
Take The Money With You