1. HOW TO USE TWITTER AND GOOGLE+ FOR
RECRUITMENT…AND A FEW LITTLE EXTRAS
@googledave

2. EXCITING NEWS
@googledave

3. @googledave

4. @googledave

5. @googledave

6. @googledave

7. HOW CAN YOU CAPITALISE ON SOCIAL MEDIA?
• Make connections with active and passive candidates
• Build up an engaged talent pool of candidates for now and the future
• Tap into your target audience and their communities
• Fast efficient research and development
• Protect and enhance your brand reputation
• Learn from your competitors and peers
@googledave

8. WHY IS SOCIAL MEDIA IMPORTANT TO OUR
BUSINESSES?
• Social media is not an option. It’s mainstream communications
• You can no longer control your brand. You can only influence it
• Social media is the single biggest influencing factor in your businesses website
position in search engines
• If you’re creative, pro-active and dedicated to reaching your audience there are
no limits
• Most of the tools are free
• The average adult has approximately 1,000 contacts in their engaged
circles/community and there’s a tendency to share good content.
@googledave

9. WHY SOCIAL MEDIA?
Reduce cost per hire
• Direct hires, reduce agency reliance, profitability
Talent Pooling
• Work with forecasting, MPP, scenario planning, pipelines
• Hard to fill roles, areas
Reduce time to hire
• Impact on client ops, costs, profitability
Innovation – (lead, not follow)
• Forward thinking, client satisfaction, leaders
• Aid BID pitches for new clients
• New sales opportunities to current clients
Profitability
@googledave

10. COMMUNITIES AND CHANNELS
Understanding the demographic will allow us to engage with them ‘in their
world’
• Who are they?
• Where are they?
• What/Who are their influencers?
• What motivates them?
• What are they interested in?
What might they be doing now?
• Uni students/Graduates?
• college and sixth form students?
• part-time workers?
• young bar workers?
@googledave

11. IF CARLSBERG DID NETWORKING
@googledave

12. @googledave

13. @googledave

14. WHAT ARE YOUR OBJECTIVES?
• Attract and engage active and passive candidates
• Create connections that will extend your influence within your
target audience
• Build talent pools for now and in the future
• Enhance your employer brand
• Gain competitive advantage
• Add value to your audience outside of just posting jobs
• Improve your Google rankings
@googledave

15. ROMANCING CANDIDATES ON TWITTER
1.6Bn searches per day
@googledave

16. ADVANCED TWITTER SEARCH
@googledave

17. TWITTER ANALYTICS: FIND, ANALYSE AND OPTIMISE
FOR SOCIAL GROWTH
• Who are your followers and candidates? Where are they
located? When do they tweet?
• Find and connect with new influencers in your niche
• Use actionable visualisations to compare your social graph
to others
@googledave

18. FOLLOWERWONK – ANALYSE FOLLOWERS
• Segment your followers by many different variables
• Influence, gender, location, follower counts, languages and many more…
@googledave

19. FOLLOWERWONK – ANALYSE FOLLOWERS
• Find new influencers, customers by searching bios on Twitter
• Order the results by filters to get the best insights
@googledave

20. FOLLOWERWONK – ANALYSE FOLLOWERS
Analyse followers based on social
authority, age, language etc.
By examining followers
• See what key influencers/common interests
there are
• Further strengthen our knowledge of the
demographic
• Engage with existing communities of both
passive and active candidates
@googledave

21. FOLLOWERWONK – COMPARE FOLLOWERS
Compare followers to competitors, helps you to build new relationships
@googledave

22. FOLLOWERWONK – TRACK FOLLOWERS
Gain precise statistics on follower growth
@googledave

23. FOLLOWERWONK – SORT FOLLOWERS
Order your followers by name, no. of tweets, days on Twitter etc.
@googledave

24. KEY TAKEAWAYS - FOLLOWERWONK
Analyse
• Great tool to review your followers, find new influencers and build
new relationships
Reports
• Visualising follower gain for clients, showing the benefit of the
work we are doing
Competitor Analysis
• Show your clients what the competition is doing and use their
strategies to enhance our own
@googledave

25. TWEETBEEP
@googledave

26. TWITTER TOOLS SOCIAL BRO
@googledave

27. TWITTER TOOLS SOCIAL BRO
@googledave

28. TWITTER TOOLS SOCIAL BRO
@googledave

29. CHEAT SHEET
@googledave

30. HASHTAG MARKETING
#CEOjobs (specific)
#Execjobs (specific)
#seniormanagement (specific)
#bestjobs (popular)
#management (popular)
#consultant (popular)
#Executive (popular)
@googledave

31. TWEETADDER SCALLING YOUR SOCIAL GROWTH
• Import lists that you’ve
created using other tools
• Search on users profiles with
specific keywords
• Automatically add followers
at a correct frequency
• Automatically un-follows
based on reciprocal following
• Beware of Twitter jail!
@googledave

32. HOOTSUITE MANAGE YOUR SOCIAL ON THE GO
@googledave

33. HOOTSUITE MANAGE YOUR SOCIAL ON THE GO
@googledave

34. @googledave

35. @googledave

36. @googledave

37. @googledave

38. @googledave

39. WHY YOU SHOULD USE GOOGLE+
@googledave

40. WHY YOU SHOULD USE GOOGLE+
Google Hangouts – its Free
• Chat face to face
• Host virtual meetings
• Screen sharing
• Extended circles, means you
influence your followers and
theirs
Hangouts ‘On Air’
• Live broadcasts – for free
• Stream to you Google + Profile,
YouTube
• And your website
• Save instantly to YouTube
• Shared to the world
@googledave

41. WHY YOU SHOULD USE GOOGLE+
How you can search and build your circles
• Search by keywords within Google+
• Search by people, pages, communities
and posts
• Search for IT managers, or specific
companies and their employees
@googledave

42. WHY YOU SHOULD USE GOOGLE+
@googledave

43. WHY YOU SHOULD USE GOOGLE+
Google Ripples
• Info on Ripples and how to use it
@googledave

44. WHY YOU SHOULD USE GOOGLE+
Google Plus Communities
• Faster indexing of your
content
• Extended circles, means you
influence your followers and
theirs
@googledave

45. WHY YOU SHOULD USE GOOGLE+
Recommended Users
• Discover influencers by topic
• Think about your candidates interests
• Romance and make friends
• +1 and share their content
• Commend and add value to them
• Givers gain
• Tap into their communities
• Help to build your AuthorRank
• Look for guest blog opportunities
http://www.recommendedusers.com/
@googledave

46. WHY YOU SHOULD USE GOOGLE+
Get your content read and ranking faster
• Faster indexing of your content
• Extended circles, means you influence you
followers and theirs
Authorship Tag = Identity
• Have you set yours up?
AuthorRank is coming!
• How authoritive are you?
• Share-ability of author content
• Number of people in your circles and how
many you are in
• Engagement levels of your content
• Be prepared
@googledave

47. WHY YOU SHOULD USE GOOGLE+
@googledave

48. WHY YOU SHOULD USE GOOGLE+
https://chrome.google.com/webstore/detail/circlecountcom/gfehmiknpngmjkhiieampgfppicbncid
@googledave

49. WHY YOU SHOULD USE GOOGLE+
Get your content read and ranking faster
• Faster indexing of your content – make it
relevant to your candidates
• Extended circles, means you influence your
followers and theirs
Authorship Tag = Identity
• Have you set yours up?
AuthorRank is coming!
• How authoritive and interesting are you to
your audience?
• Share-ability of author content
• Number of people in your circles and how
many you are in
• Engagement levels of your content
@googledave

50. AUTHORSHIP IN PRACTICE
@googledave

51. AUTHORSHIP IN PRACTICE
@googledave

52. AUTHORSHIP IN PRACTICE
@googledave

53. AUTHORSHIP IN PRACTICE
@googledave

54. SEARCH PLUS YOUR WORLD – FED BY GOOGLE
@googledave

55. SOCIAL MEDIA MEASUREMENT
@googledave

56. @googledave

57. SOCIAL MEDIA INFRASTRUCTURE
MEASUREMENT SOCIAL ATTRIBUTION
@googledave

58. MEANINGFUL MEASUREMENT GOOGLE ANALYTICS
Social Value
• Visits from social platform
• Socially assisted conversions
• See how valuable you social
activity is to generating
applications and hires
• Social attribution modelling
• What content gains engagement?
• Where does drop off/exit happen?
@googledave

59. MEANINGFUL MEASUREMENT GOOGLE ANALYTICS
Conversions
• Clarity on social value in your
digital attraction
• Last click conversions of social
media influence?
• Fine tune your attraction
strategies
@googledave

60. PUTTING THIS
INTO PRACTICE
@googledave

61. SOCIAL MEDIA INFRASTRUCTURE
@googledave

62. FUTURE PROOFING YOUR SEARCH ACTIVITY
@googledave

64. We have tried to make a feature
or event within the site, meaning
that it grabs more attention that
a simple Twitter button.
Therefore they see a higher
conversion rate when compared
to a standard site.
@googledave

65. QUESTIONS AND ANSWERS
@googledave

66. @googledave

67. @googledave

68. SOCIAL MEDIA OPERATIONAL STEPS
Sustained Nationwide We advise.
Agree Set up and Set up daily Skills and Continue to
Mapping Identify key takes over
strategy & populate monitoring engagement knowledge monitor and
session influencers daily
KPIs channels & evaluation on all transfer review
channels engagement strategy
@googledave

69. SEARCH, SOCIAL AND CONTENT MARKETING
@googledave

70. WHAT WILL YOUR CONTENT PLAN LOOK LIKE?
@googledave

71. I’d love to make friends – 5 min
interview in some research we are
doing with in house teams….
Feature you
Future events…
@googledave

73. @googledave