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A WHITE PAPER PRESANTATION ON Current trends in Indian soft drink industry & Impact of four A’s on Indian soft drink industry” BY- SURAJ SINGH ROLL NO. (48)
Objective of the study ; ,[object Object],[object Object],[object Object]
GENESIS OF INDIAN SOFT DRINK MARKET : Twist, Active Dabur Amul Cool, Amul Masti Amul Frooti, Appy fizz, Appy classic, N-Joi, Bailley Parle Agro Pepsi, Dew, Mirinda, 7up, Slice, Tropicana,Mycan Aquafina… PepsiCo Coke, Limca, Fanta, Sprite, Thumpsup, Diet coke Maza, Pulpy Orange, kinley .. Coca Cola Main brands Players
Current Trends in Soft drink industry
Ralevance of four A’s AWARENESS ACCEPTABILITY AVAILABILITY AFFORDABILITY PROFITABILITY
Literature Review ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],Questionnaire designing Getting retailers & consumers response Tabulation of data in excel sheet Analysis of data Report writing
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LIMITATIONS w.r.t. territory, time & money ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],   

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  • 1. A WHITE PAPER PRESANTATION ON Current trends in Indian soft drink industry & Impact of four A’s on Indian soft drink industry” BY- SURAJ SINGH ROLL NO. (48)
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  • 3. GENESIS OF INDIAN SOFT DRINK MARKET : Twist, Active Dabur Amul Cool, Amul Masti Amul Frooti, Appy fizz, Appy classic, N-Joi, Bailley Parle Agro Pepsi, Dew, Mirinda, 7up, Slice, Tropicana,Mycan Aquafina… PepsiCo Coke, Limca, Fanta, Sprite, Thumpsup, Diet coke Maza, Pulpy Orange, kinley .. Coca Cola Main brands Players
  • 4. Current Trends in Soft drink industry
  • 5. Ralevance of four A’s AWARENESS ACCEPTABILITY AVAILABILITY AFFORDABILITY PROFITABILITY
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  • 12.