This “guerilla-style” approach for Heuristic Evaluation will help IAs engage work partners from other disciplines within the organization and learn to work with them to rapidly generate useful content for Sales and Account teams.

1. Heuristic Analysis for the Pitch Process IA Summit 2009 Russ Unger Draftfcb

2. What is Heuristic Analysis? ?

3. WTF are “Best Practices”? “… shit that worked in the past, and *may* or *may not* work in the future” --Matthew Milan Image source: sybilia.wordpress.com

4. What are Heuristics? Image source: insystemicthinking.wordpress.com

5. Gimme Some Image source: clarification.wordpress.com & www.asktog.com Jakob Nielsen’s 10 Usability Heuristics: http://www.useit.com/papers/heuristic/heuristic_list.html Bruce Tognazzini http://www.asktog.com/basics/firstPrinciples.html

6. Roll Your Own Image source: natureworks-nj.net

7. Which Heuristics to Use? Image source: ariselifeskills.wordpress.com

8. Why Use Heuristic Analysis? ?

9. How Do I Do It? Image source: unknown

10. Gather Image source: www.sepiamutiny.com

11. Pick Your Heuristics Image source: www.flickr.com/photos/carpeicthus

12. Identify Key Observations Children observing tadpoles, Aleksander Niwelinski

13. Make Recommendations

14. What About the Pitch Process? Image source: nycgovparks.org

15. How To Do It Image source: musicremedy.com

16. Get Participants Image source: gardenpartysoapworks.com

17. Identify the key “attack” areas Image source: freewebs.com

18. Let’s Do One!

19. Your Role Image source: icanhascheezburger.com/

20. Scenario Image source: www.bharatentrepreneurs.com/

21. Review Current State

22. Compare

23. Zappos

24. Apple

25. Etsy

26. Gap

27. Gap

28. Compile the Feedback…

29. Write It All Up… Image source: jurylaw.typepad.com

30. Create the Document http://www.userglue.com/heuristic.zip

31. So What?

32. Questions? ?

33. Heuristic Analysis for the Pitch Process IA Summit 2009 Russ Unger Draftfcb