The document provides descriptions and vocabulary for common items found at trade shows, including price lists, banners, demo products, name cards, and promotional flyers. It then has sentences with missing words to match the vocabulary to the descriptions. Finally, it provides a list of words to complete the sentences using the trade show vocabulary.

2. Match the following pictures to the descriptions and vocabulary below
Trade Show Items
Descriptions
a. Description of the buyer’s cost per unit
b. Signs advertising your products and company name
c. Samples for buyers to assess
d. Direct marketing materials with product information
e. A card with your contact information on it
Vocabulary Picture Description
Price lists
Banners
Demo product(s)
Name cards
Promotional flyers

3. Trade Shows
1. Have you seen Intel’s ________________ this year?
2. This year the ________________ will have more than 6,000 visitors.
3. My ________________ will give you more information.
4. You must try to make a lot of ________________.
5. The fireworks ________________ was amazing.
6. Every day there are so many ________________ in my mailbox.
7. I need a ________________ for 500 pieces.
8. The ________________ looks good.
9. Thanks to our new ________________ design, sales have really improved.
10. The ________________ at booth 27 are really cool.
11. I can’t wait for the ________________ concert.
12. The ________________ is 500 pieces per month.１
booth products contacts price list flyers show quote
display colleague upcoming banner MOQ (minimum order quantity)
A. Complete the sentences below using the words in the box.
B. Now listen to the sentences and check your answers.

4. Phone Invitations
Customer: Good morning, Century International. This is
Michelle Smith. How can I help you?
Salesperson: Good morning, my name is Jeff Chen. I’m calling
from Stanton Industries.
Customer: Hi, Jeff. What can I do for you?
Salesperson: We’re going to be showing our new
smartphones at the upcoming trade show, and
would like to invite you to visit our booth.
Customer: Can you send me a flyer about your new
products first?
Salesperson: Of course. Would you like me to e-mail that to
you?
Customer: That would be great! My e-mail address is
m.smith@century.com.
Salesperson: OK, I’ll e-mail you right now. I’ll also send you
our booth number and a written invitation.
Customer: Thanks, Jeff. I hope we can do business soon.
Listen to the following dialogue and answer the questions.
1. Who does the salesperson work for?
______________________________________
2. What product is he selling?
______________________________________
3. What does he offer to send the customer?
______________________________________
4. What does the customer hope they can do soon?
______________________________________

5. Written Invitations
Rearrange the following sentences to create a written invitation to a trade show.
1. We will be demonstrating our latest products.
2. This is Jeff from Stanton Industries.
3. I have also included our price list.
4. I am writing to invite you to visit our booth at the trade show this month.
5. I have attached details of them for you.
6. If you have any questions, please don’t hesitate to contact me.

6. Grammar Check - Modal Verbs

7. Simple Flyer
1. When did Stanton Industries open?
a. 1985 b. 9 a.m. c. 1995 d. 20 years ago
2. What is PLX-725?
a. A company b. A range of speakers c. A booth d. A stereo
3. Where are the speakers made?
a. California b. Stanton c. Europe d. Shenzhen
4. Where has Stanton Industries won awards?
a. Europe b. South America c. Europe and North America d. California
Study the flyer, and then choose the BEST answer to the following questions

8. Practice using the following phrases
1. Excuse me. Can I interest you in . . .?
Excuse me. Can I interest you in our range of speakers?
2. What is the MOQ for . . .?
What is the MOQ for 1,000 pieces?
3. Do you have a . . . I can take with me?
Do you have a flyer I can take with me?
4. Here is my name card. Please contact me if . . .
Here is my name card. Please contact me if
you have any more questions.
5. Could you also give me . . .?
Could you also give me a copy of your price list?
6. Where is . . .?
Where is your factory based?
7. We want to sell in . . .
We want to sell in Europe.
8. Thank you for . . .
Thank you for your time.

9. At a Trade Show Booth
Booth Attendant: Excuse me. Can I interest you in our smartphones?
Visitor: Sure, I’m looking for products to sell in Europe.
Booth Attendant: Well, these have passed all European and North American quality
requirements. This one is our latest model.
Visitor: It certainly looks good. Can you give me some more
information about it?
Booth Attendant: Of course. All of the specs are on this flyer.
Visitor: Thank you. Could you tell me about the prices?
Booth Attendant: Here is a copy of our price list. The MOQ is 500 pieces per month.
Visitor: Where is your factory based?
Booth Attendant: Our factory is in Shenzhen. Can I
have one of your name cards?
Visitor: Sure. Here you are. I hope you
can send me details of all your
products.
Booth Attendant: I will. Thank you for your time.
Listen to the dialogue, and then practice it with a partner.