Why using it and what can it do.

1. Product Management
March 2014
SAP HANA Cloud Platform
Extend Your Business to the Cloud

2. © 2014 SAP AG. All rights reserved. 2
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
The information in this presentation is confidential and proprietary to SAP and may not be disclosed without
the permission of SAP. This presentation is not subject to your license agreement or any other service or
subscription agreement with SAP. SAP has no obligation to pursue any course of business outlined in this
document or any related presentation, or to develop or release any functionality mentioned therein. This
document, or any related presentation and SAP's strategy and possible future developments, products and
or platforms directions and functionality are all subject to change and may be changed by SAP at any time
for any reason without notice. The information in this document is not a commitment, promise or legal
obligation to deliver any material, code or functionality. This document is provided without a warranty of any
kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness
for a particular purpose, or non-infringement. This document is for informational purposes and may not be
incorporated into a contract. SAP assumes no responsibility for errors or omissions in this document, except
if such damages were caused by SAP´s willful misconduct or gross negligence.
All forward-looking statements are subject to various risks and uncertainties that could cause actual results
to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-
looking statements, which speak only as of their dates, and they should not be relied upon in making
purchasing decisions.
Legal disclaimer

3. © 2014 SAP AG. All rights reserved. 3
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Innovation In The Digital World
1: http://www.gartner.com/newsroom/id/2636121
2: https://www.abiresearch.com/press/more-than-30-billion-devices-will-wirelessly-conne
80%of all new vehicles
will come with connected
vehicle functionality
by 2020 (1)
30Bdevices wirelessly
connected to the
internet of everything
by 2020 (2)
75%new enterprise IT spend
will be cloud-based or
hybrid by 2016
Data
Doubling
every 18 months create
opportunities
and risks for value
creation
Millennials
will transform customer
demands and the
workplace
© 2014 SAP AG. All rights reserved. 3
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

4. © 2014 SAP AG. All rights reserved. 4
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
The Challenges
Innovate Faster
Minimize Costs & Risks
Delight Users
© 2014 SAP AG. All rights reserved. 4
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

5. © 2014 SAP AG. All rights reserved. 5
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
The Value Of Cloud
Minimizes expenses for infrastructure and operations
Reduces complexity of traditional IT approaches
Allows fast response to emerging trends
Improves reach to your end users
© 2014 SAP AG. All rights reserved. 5
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

6. © 2014 SAP AG. All rights reserved. 6
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
building applications for the Cloud...
It makes a difference,
© 2014 SAP AG. All rights reserved. 6
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

7. © 2014 SAP AG. All rights reserved. 7
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
...or building enterprise-ready applications for the Cloud !
© 2014 SAP AG. All rights reserved. 7
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

8. © 2014 SAP AG. All rights reserved. 8
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Demands
Don’t disrupt my current business
Keep my data on my systems
Help me to get from on-premise to cloud
Support hybrid scenarios
Keep my data private and secure
Provide me with enterprise-level support
© 2014 SAP AG. All rights reserved. 8
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

9. © 2014 SAP AG. All rights reserved. 9
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
managed
9
The Key: The Right Mix & The Right Platform
cloud
on-premise
© 2014 SAP AG. All rights reserved. 9
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

10. © 2014 SAP AG. All rights reserved. 10
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
HR CUSTOMER
Sales, Service &
Marketing
PROCUREMENT FINANCE
LEADING
CLOUD
APPS
AND
SUITE
SAP in the Cloud

11. © 2014 SAP AG. All rights reserved. 11
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
SAP HANA Cloud Platform
Accelerate development with open and modular services
Enterprise Service Levels with
n global 24x7 support
n 99.9% platform availability
HANA native & Java runtime on standards-based development environment
Powerful and standards-based services to
n store data and to leverage the speed of HANA
n store unstructured data in a scalable way
n connect cloud apps with on-premise & other cloud systems
n use federated identity management
n use and build extensions to other SAP and non-SAP software
© 2014 SAP AG. All rights reserved. 11
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

12. © 2014 SAP AG. All rights reserved. 12
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Secure & Compliant Infrastructure
SAP HANA Cloud Platform runs in Secure & Certified Environments
§ Certified operations
§ World-class data centers
§ Advanced network security
§ Reliable data backup
§ Built-in compliance, integrity,
and confidentiality
ISO 27001
CERTIFIED
IT
Operations
1: certification for Germany-based SAP data center hosting SAP HANA Cloud Platform
2: formerly SAS 70 Type II
ISO 9001
CERTIFIED1
Quality
Management
BS25999
CERTIFIED1
High
Availability
GREEN IT
CERTIFIED1
Energy
Efficiency
International
Account
Regulations
ISAE3402
TESTIFIED2
SSAE16
TESTIFIED
© 2014 SAP AG. All rights reserved. 12
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

13. © 2014 SAP AG. All rights reserved. 13
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
World-Class Tier 3 & 4 SAP Datacenters Around The Globe
SAP Data Center
SAP HANA Cloud Platform
presence
n SAP managed datacenters & selected partners operating according to SAP standards
n Additional SAP HANA Cloud Platform presence in preparation
n Customer can choose in which datacenter applications run and data is stored
in Q2/2014
© 2014 SAP AG. All rights reserved. 13
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

14. © 2014 SAP AG. All rights reserved. 14
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
• Quickly deploy and manage your existing SAP HANA licenses in the cloud
• Seamless integration with SAP back-ends and heterogeneous sources
• Flexible deployment options: 128GB, 256GB, 512G and 1TB.
• Available exclusively on the SAP HANA Marketplace
SAP Cloud
SAP HANA APP SERVICES
SAP HANA INFRASTRUCTURE SERVICES
SAP HANA DB SERVICES
SAP HANA Cloud Platform
© 2014 SAP AG. All rights reserved. 14
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

15. © 2014 SAP AG. All rights reserved. 15
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
• Easy, low cost way to be up and running with SAP HANA in the cloud
• Native HANA development with HANA Extended Application Services XS
engine and SAP River
• Transaction processing and event streaming
• Advanced predictive analytics and text mining capabilities
Transactions Streaming Predictive Text MiningAnalytics Spatial
SAP HANA APP SERVICES
SAP HANA INFRASTRUCTURE SERVICES
SAP HANA DB SERVICES
SAP HANA Cloud Platform
© 2014 SAP AG. All rights reserved. 15
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
• Easy, low cost way to be up and running with SAP HANA in the cloud
• Native HANA development with HANA Extended Application Services XS
engine and SAP River
• Transaction processing and event streaming
• Advanced predictive analytics and text mining capabilities
Transactions Streaming Predictive Text MiningAnalytics Spatial

16. © 2014 SAP AG. All rights reserved. 16
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
SAP HANA APP SERVICES
SAP HANA DB SERVICES
SAP HANA Cloud Platform
16
Mobile Analytics Collaboration IntegrationPortal Security
• Extend your current applications, whether cloud or on-premise
• Build next-generation applications with comprehensive mobile, collaboration, big
data and analytic services
• Increase developer productivity with an open, standards-based, easy-to-use cloud
development and runtime environment
• Leverage enterprise grade operations, lifecycle management and administration
capabilities
SAP HANA INFRASTRUCTURE SERVICES

17. © 2014 SAP AG. All rights reserved. 17
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
• Quickly deploy and manage your existing SAP HANA licenses in the cloud
• Seamless integration with SAP back-ends and heterogeneous sources
• Flexible deployment options: 128GB, 256GB, 512G and 1TB.
• Available exclusively on the SAP HANA Marketplace
SAP Cloud
SAP HANA APP SERVICES
SAP HANA INFRASTRUCTURE SERVICES
SAP HANA DB SERVICES
• Easy, low cost way to be up and running with SAP HANA in the cloud
• Native HANA development with HANA Extended Application Services XS
engine and SAP River
• Transaction processing and event streaming
• Advanced predictive analytics and text mining capabilities
Transactions Streaming Predictive Text MiningAnalytics Spatial
Mobile Analytics Collaboration IntegrationPortal Security
• Extend your current applications, whether cloud or on-premise
• Build next-generation applications with comprehensive mobile, collaboration, big
data and analytic services
• Increase developer productivity with an open, standards-based, easy-to-use cloud
development and runtime environment
• Leverage enterprise grade operations, lifecycle management and administration
capabilities
SAP HANA Cloud Platform
© 2014 SAP AG. All rights reserved. 17
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

18. © 2014 SAP AG. All rights reserved. 18
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
SAP HANA
Infrastructure Services
SAP HANA
App Services
SAP HANA
DB Services
HANA INFRASTRUCTURE
Instant access to infrastructure for
existing SAP HANA customers
APPLICATION SERVICES
HANA INFRASTRUCTURE
HANA SUBSCRIPTION
Build new and extend
existing applications
HANA INFRASTRUCTURE
Subscription offer for building
SAP HANA applications
HANA SUBSCRIPTION
SAP HANA CLOUD PLATFORM
Target: Current customers who own
and want to quickly deploy a HANA
license
Target: Net new customers who
want to be up and running quickly
with SAP HANA
Target: Net New & current
customers who want to (a) build
consumer/LOB apps in the cloud,
and/or (b) extend current apps
Subscribe to the Services That Fit You Best
© 2014 SAP AG. All rights reserved. 18
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

19. © 2014 SAP AG. All rights reserved. 19
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
EXTENDBUILD
Cloud AppsNew Cloud Apps On-Premise Apps
EXTEND
ON-PREMISE
SOLUTION
Data
CLOUD
SOLUTION
Data
SAP HANA Cloud Platform Usage Scenarios
© 2014 SAP AG. All rights reserved. 19
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

20. © 2014 SAP AG. All rights reserved. 20
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Use Cases and Solutions Powered by SAP HANA Cloud Platform

21. © 2014 SAP AG. All rights reserved. 21
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Typical Scenarios on SAP HANA Cloud Platform
Build new cloud applications
New Cloud Apps
© 2014 SAP AG. All rights reserved. 21
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

22. © 2014 SAP AG. All rights reserved. 22
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
SAP Innovating on SAP HANA Cloud Platform
... many SAP solutions already built on SAP HANA Cloud Platform
SAP Mobile Documents SAP Precision Retailing SAP Service on Demand

23. © 2014 SAP AG. All rights reserved. 23
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Typical Scenarios on SAP HANA Cloud Platform
Extend on-premise solutions
On-Premise Apps
ON-PREMISE
SOLUTION
Data
© 2014 SAP AG. All rights reserved. 23
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

24. © 2014 SAP AG. All rights reserved. 24
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Example: Danone
http://www.youtube.com/embed/yaN-_eP4ORM/?autoplay=1&rel=0&feature=youtu.be
© 2014 SAP AG. All rights reserved. 24
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

25. © 2014 SAP AG. All rights reserved. 25
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Typical Scenarios on SAP HANA Cloud Platform
Extend cloud solutions
Cloud Apps
CLOUD
SOLUTION
Data
© 2014 SAP AG. All rights reserved. 25
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

26. © 2014 SAP AG. All rights reserved. 26
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Example: Extensions to Success Factors BizX Suite
https://www.sapappsdevelopmentpartnercenter.com/en/get-started/cloud-applications/successfactors-extensions/
© 2014 SAP AG. All rights reserved. 26
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

27. © 2014 SAP AG. All rights reserved. 27
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Example: Accenture
www.accenture.com/hcmsoftware
© 2014 SAP AG. All rights reserved. 27
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

28. © 2014 SAP AG. All rights reserved. 28
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Value Proposition of SAP HANA Cloud Platform

29. © 2014 SAP AG. All rights reserved. 29
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
SAP HANA Cloud Platform
Extend your business to the cloud
Minimize Your Costs
Eliminate capital expenses and minimize your operational expenses for infrastructure and
operations
Gain More Flexibility & Productivity
Improve your developers productivity and increase your ability to react fast to emerging
trends by leveraging cutting-edge technology
Differentiate Yourself
Build secure real-time applications with mobile, collaboration, big data and analytic services
Reduce Risk and Protect Your Investments
Extend and integrate your business processes to the cloud with native integration to both
SAP & heterogeneous core systems
© 2014 SAP AG. All rights reserved. 29
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

30. Thank You!

31. APPENDIX - Supporting Materials

32. © 2014 SAP AG. All rights reserved. 32
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Product Information & Learning Materials
SAP HANA Cloud Platform in 4 minutes
From zero to your first app in 35 minutes
Free online openSAP course ‘Introduction to the SAP HANA Cloud Platform’
Free sample code for developers
© 2014 SAP AG. All rights reserved. 32
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

33. © 2014 SAP AG. All rights reserved. 33
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Contacts / Resources
Contacts:
n SAP HANA Cloud Platform (PM) :
Matthias Steiner, Rui Nogueira, Thomas Bieser, Reinhold Schamberger
n SAP HANA Cloud Portal: Yariv Zur
Resources:
n Developer Center (SCN):
http://scn.sap.com/community/developer-center/cloud-platform
n AD&I community:
https://community.wdf.sap.corp/community/dt/adi
n SAP HANA Cloud Platform Jam Group:
https://jam4.sapjam.com/#groups/about_page/1nDjCqTM8GX1X1tzJ1wUfv

34. © 2014 SAP AG. All rights reserved. 34
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
SAP Consulting & Custom Development SERVICES for HCP

35. © 2014 SAP AG. All rights reserved. 35
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
SAP Global Cloud Service Center
Regional Engagement – Global Cloud Custom Development
Worldwide Presence
covering all time zones (24x7)
Local Language
via Regional Service
Remote Service Delivery
via Regional Hubs
English - Spanish - Portuguese - French - German
Italian - Hungarian - Romanian - Russian - Chinese
CONNECT
EXTEND
MAINTAIN
BUILDBusiness solutions
New functionality
Localization
Business process
Business content
User experience
Back-End integration
3rd Party integration
Business network
Custom add-ons
Custom integrations
Scalable add-ons
Easy to do business with
Worldwide and remote service advisory and delivery 24x7 h
Service Hubs across the globe to support your local language
Covering your business needs
Services addressing highly specialized customer needs
Quick response time for evaluations
Short time to value
Fast solution development adhering to high quality standards
Plug and play solution deployment for instant value
Packaged Services
Cost control + transparency through fixed fee and fixed price
Simplified Order-To-Cash for easy consumption
VALUEPRODUCT STRATEGY

36. © 2013 SAP AG. All rights reserved. 36Confidential
Assessment Service
Ÿ To evaluate the benefits and risks of adopting
SAP HANA Cloud Platform
Ÿ Enablement Workshop for showcasing
the value proposition of SAP HANA
Cloud
Ÿ Enables partners/customers to explore
platform along with Hands-on
experience and building Demo
applications
Implementation Service (WIP)*
Ÿ Implement/Develop and deploy applications specific to Customer Scenarios by using SAP HANA Cloud Platform
Ÿ Quickly build and deploy enterprise applications that can compliment and extend on premise/on Cloud (SAP and non SAP)
enterprise systems.
Use Case: Development service for building cloud application and cloud solutions extensions (C4C ext, SF ext)
SAP Global Delivery - The HCP Delivery Unit
What are the Service Offerings
Boot Camp Service
Ÿ Helps build SAP HANA Cloud
development competency within
customer/ partner organization
Ÿ To prepare and proactively
manage non Disruptive
transition to a cost effective
and future-proof solution for
building, Deploying and
managing applications on
the cloud

37. © 2013 SAP AG. All rights reserved. 37Confidential
SAP Partner Program for Application Development

38. © 2014 SAP AG. All rights reserved. 38
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
SAP PartnerEdge Program for Application Development
Visit the Partner Center for information on the program elements
Learn about the SAP PartnerEdge program for
Application Development
The foundation of next generation enterprise
application development.
www.sapappsdevelopmentpartnercenter.com

39. © 2014 SAP AG. All rights reserved. 39
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
eCommerce channel + admin views from products
Entry in SAP eCommerce
channels for certified HCP
applications
Self maintained by partner after a
certification is made
One click purchase process
bringing new sales channels for a
partner
All SAP products
(SuccessFactors, Cloud for
Customers, etc.) would have
overview of certified HCP partner
extensions in their admin views

40. © 2014 SAP AG. All rights reserved. 40
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Accenture HR Audit and Compliance as-a-service
Company or Organization
Accenture Software
Headquarters or Location
Dublin, Ireland
Industry
Consulting and Software
Products and Services
Global Mgmt. Consulting
Technology Services
Business Process Outsourcing
Software
Employees
275,000 (FY 2013) worldwide
Revenue or Budget
$28.6 billion (FY 2013) worldwide
Web Site
www.accenture.com/hcmsoftware
Business Needs/Constraints
Ÿ Reconciliation of inconsistent human capital management (HCM) data
• Superior auditing capabilities
• Fast, efficient resolution of data across hybrid environments
• Standard and tailored data governance rules
Technical Needs
Ÿ High scalability and elasticity
Ÿ Seamless integration with on premise and SuccessFactors cloud systems
Ÿ Rapid deployment
Ÿ Accurate and consistent reporting
Key Benefits
Ÿ Lower TCO due to enhanced compliance and error reduction
Ÿ Faster time to value
Ÿ Business agility; optimized HR business processes and service functions
Ÿ Reduction in payroll issues and employee frustrations
Ÿ Better use of time for functional SME’s
Ÿ Greater accuracy and consistency in reporting
“Many companies operate in a hybrid environment, with systems located both on premise and in the cloud. Delivering Accenture
HR Audit and Compliance as-a-service on SAP HANA Cloud Platform helps our clients complete accurate audit and compliance
reporting no matter where their data is hosted, simplifying the entire process and helping to reduce costly errors.”
Jim Astorian, Senior Managing Director, Accenture Software
“The first solution on
the SAP HANA Cloud
Platform that enables
clients to optimize
their check
processes.”
“We are excited to
work with the SAP
HANA Cloud
Platform, using it to
build and deliver this
application for our
clients.”
Jochen Nagel, Business Lead,
Accenture Software for Human
Capital Management
Powered by SAP HANA Cloud Platform extension package
for SuccessFactors

41. © 2014 SAP AG. All rights reserved. 41
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Danone South Africa Call Center Application Powered
by SAP HANA Cloud Platform
Company or Organization
Groupe Danone
Headquarters or Location
Paris, France
Industry
Consumer Products
Products and Services
Fresh Dairy Products
Bottled Water
Baby and Medical Nutrition
Employees
102,401 (2012)
Revenue or Budget
€ 20,869 Million (2012)
Web Site
www.danone.com
Business Needs/Constraints
Ÿ Order management call center application for Danone South Africa
• User friendly, “fancy” B2E (Business to Employee) application
• Very low budget; minimal upfront investment
• Option to port app to additional call centers, including 3rd parties
Technical Needs
Ÿ Seamless integration with SAP systems
Ÿ Data security and identification management
Ÿ Rapid deployment
Ÿ Connection/integration with Cisco softphone devices
Ÿ Latest technology (e.g. SAPUI5), ease of upgrades and extensibility
Key Benefits
Ÿ “100% happy” users and highly successful roll-out/go-live
Ÿ Under budget; development process much faster than expected with SAPUI5 platform
Ÿ Seamless portability to additional call centers
Ÿ Easy integration with on-premise back-end systems
Ÿ Straightforward authentication using SSO and SAML 2.0
“With SAP HANA Cloud Platform, we can rapidly develop very beautiful user-friendly applications, which are opening
new opportunities to connect our consumers directly to our backend systems. And the SAP HANA database will help us
analyze this data later on.”
Ralf Steinbach, Director Software Architecture, Group Danone
“Our users are
100% happy with
the app’s functionality and
response time.“
“The learning
curve was very
fast, and we implemented
the first solution much more
quickly than expected.”

42. © 2014 SAP AG. All rights reserved. 42
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Details Around Services On SAP HANA Cloud Platform

43. © 2014 SAP AG. All rights reserved. 43
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
SAP HANA Cloud Platform in more Detail
Application platform, managed services and self-service tools
Software as a Service
Infrastructure as a Service
Leverages
Enables
Platform as a Service
SAP HANA Cloud Platform
Shared Reuse-Services
Identity Management
Connectivity
Document
Lifecycle
Services
Portal Mobile
Business
Services
Self-Service
Tools
HANA Application Platform
Native: HANA XS, … Open: Java, other,…
Managed Services
Further Services … Enterprise
Service
Levels
Platform
Operations
Integration
Gateway
HANA Database Platform

44. © 2014 SAP AG. All rights reserved. 44
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Standards-based development environment
Develop HANA and Java applications
n Integrated Development Environment: SAP HANA
Studio and SAP HANA Cloud Platform Tools for
Java
n Command Line for scripting and continuous
integration support: SAP HANA Client and SAP
HANA Cloud Platform Console Client
n Leveraging open source projects from Eclipse and
Apache
n Develop, debug, profile, test and manage
applications on Java and HANA
n Integration in development infrastructure for code
versioning, continuous integration, …

45. © 2014 SAP AG. All rights reserved. 45
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Managed SAP HANA Application Platform
Implement and run control flows and front-ends in HANA & Java
SAP HANA
XS Packages
XS Applications
SAP HANA
Cloud Platform
InternetHTTPS
CustomerSAP
Open: Run Java Apps on SE 6 / 7
and Java EE 6 Web Profile
Native: Leverage HANA Extended
Application Services (HANA XS)
SAP HANA XS
Compute Unit
Java
Virtual Machine
Application
Runtime Container
Your Java EE
Web Application

46. © 2014 SAP AG. All rights reserved. 46
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Managed SAP HANA Database Platform and Relational Persistence
Database Access On-Demand Leveraging the Speed of HANA
n Push down heavy data processing operations to
SAP HANA Database Platform
n Leverage SAP HANA Business Function Library or
Predictive Analytics Library features such as graph
store, streaming, planning, analytics, transactions,
… from HANA and Java
n Simple relational storage using SAP MaxDB
n Support for Java and JVM-based languages:
Object persistence using JPA 2.0 with EclipseLink
and relational persistence with JDBC
n SAP HANA XS Support: Native integration of
HANA DB platform and application platform
InternetHTTPS
CustomerSAP
Applications on
SAP HANA
Cloud Platform
JDBC nativeJPA
SAP HANA DB Platform:
Data + Data Processing
SAP Max DB:
Data Only

47. © 2014 SAP AG. All rights reserved. 47
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Document Service API
Document Service
Managed Document Service
Highly Scalable Enterprise Content Management System for Unstructured Storage
n Document consumption via Apache Chemistry
Open Content Management Interoperability
Services (CMIS)
n Support for access controls, checkout and
versioning facilities
n WSDL/SOAP and REST AtomPub protocol
support
n Debugging support via Local Document Service
InternetHTTPS
CustomerSAP
Applications on
SAP HANA
Cloud Platform

48. © 2014 SAP AG. All rights reserved. 48
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
ECC
CRM
HCM
On-Premise Network
Customer
Managed Connectivity Service
Secure Integration with the SAP On-Premise Systems
Firewall
SSL
Tunnel
Firewall
SAP HANA
Cloud Connector
Internet
Applications on
SAP HANA
Cloud Platform
InternetHTTPS
CustomerSAP
n Establishes secure SSL VPN connection between
the SAP HANA Cloud and on-premise systems
n Connectivity created by on-premise agent through
reverse-invoke process
n Supports pre-configured “Destination API” and
certificate inspection to safeguard against forgeries
n Complementary to SAP Gateway, HANA Cloud
Integration and 3rd party integration suites both on-
premise and in the cloud

49. © 2014 SAP AG. All rights reserved. 49
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Managed Identity Service
Delegated Authentication and Authorization Across SAP Applications
Identity Provider
(e.g. SAP ID Service, SAP NetWeaver IdM,
Microsoft ADFS 2.0, …)
Applications on
SAP HANA
Cloud Platform
User
Access protected
resource
Delegate
AuthenticationAuthentication
n SAML-based single sign-on (SSO) for delegated
authentication and identity federation
n Support for 3rd party Identity Providers (IdP) in the
cloud or on-premise
n Authentication against common 3rd party LDAP
user directories, e.g. Microsoft Active Directory
n Flexible permissions model enables mapping from
external group or roles memberships to web roles
in the Cloud

50. © 2014 SAP AG. All rights reserved. 50
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
SAP HANA Cloud Portal
Build Secure, Scalable, Attractive External or Internal Portal Sites
n Cloud-based portal solution
n Easy site creation and consumption
n Mobile first – designed for mobile consumption
n Fast branding and customization
n Leveraging existing on-premise investment
n Supports open standards

51. © 2014 SAP AG. All rights reserved. 51
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
SAP Mobile Platform, Cloud Edition
Go Mobile with SAP HANA Cloud Platform
Eclipse
Gateway
Consumption
Tools
Gateway OData
Model Editor
Browser-Based
Applications
Mobile
Devices
SRM SCM ERPPLMCRM
SAP Business Suite SAP
HANAGateway Backend
Enablement
Gateway as a
Service
SAP Cloud
Connector
OData
Browser
SAP HANA
Cloud Platform
SMP cloud
version
App Builder
SAPUI5 Tooling
Theme Tooling
Cloud
Services

52. © 2014 SAP AG. All rights reserved. 52
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
SAP HANA Cloud Integration
Integrate on-premise and cloud on SAP HANA Cloud Platform
SAP HANA Cloud Integration
• Cloud-based technology
• Real-time, bi-directional process
integration
• Data integration
• Graphical flows & mappings
• Centralized monitoring and
administration
• Pre-built adapters
• Community marketplace (future)
• Compatible with SAP NetWeaver PI
content (e.g. mappings) and SAP Data
Services (planned)
• Lower cost of change over time
Real-Time Process
Integration
Prepackaged
Integration flows
Community and
Marketplace
Data
Integration
SAP
On-Premise
3rd Party
On-Premise
3rd Party
Cloud Solutions
SAP Cloud Applications

53. © 2014 SAP AG. All rights reserved. 53
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
No part of this publication may be reproduced or transmitted in any form or for any purpose
without the express permission of SAP AG. The information contained herein may be changed
without prior notice.
Some software products marketed by SAP AG and its distributors contain proprietary software
components of other software vendors.
Microsoft, Windows, Excel, Outlook, and PowerPoint are registered trademarks of Microsoft
Corporation.
IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, System x,
System z, System z10, System z9, z10, z9, iSeries, pSeries, xSeries, zSeries, eServer, z/VM,
z/OS, i5/OS, S/390, OS/390, OS/400, AS/400, S/390 Parallel Enterprise Server, PowerVM,
Power Architecture, POWER6+, POWER6, POWER5+, POWER5, POWER, OpenPower,
PowerPC, BatchPipes, BladeCenter, System Storage, GPFS, HACMP, RETAIN, DB2 Connect,
RACF, Redbooks, OS/2, Parallel Sysplex, MVS/ESA, AIX, Intelligent Miner, WebSphere,
Netfinity, Tivoli and Informix are trademarks or registered trademarks of IBM Corporation.
Linux is the registered trademark of Linus Torvalds in the U.S. and other countries.
Adobe, the Adobe logo, Acrobat, PostScript, and Reader are either trademarks or registered
trademarks of Adobe Systems Incorporated in the United States and/or other countries.
Oracle and Java are registered trademarks of Oracle and/or its affiliates.
UNIX, X/Open, OSF/1, and Motif are registered trademarks of the Open Group.
Citrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame, and MultiWin are
trademarks or registered trademarks of Citrix Systems, Inc.
© 2013 SAP AG. All rights reserved.
HTML, XML, XHTML and W3C are trademarks or registered trademarks of W3C
®
, World Wide
Web Consortium, Massachusetts Institute of Technology.
SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer,
StreamWork, and other SAP products and services mentioned herein as well as their
respective logos are trademarks or registered trademarks of SAP AG in Germany and other
countries.
Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal
Decisions, Web Intelligence, Xcelsius, and other Business Objects products and services
mentioned herein as well as their respective logos are trademarks or registered trademarks of
Business Objects Software Ltd. Business Objects is an
SAP company.
Sybase and Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere, and other Sybase
products and services mentioned herein as well as their respective logos are trademarks or
registered trademarks of Sybase, Inc. Sybase is an SAP company.
All other product and service names mentioned are the trademarks of their respective
companies. Data contained in this document serves informational purposes only. National
product specifications may vary.
The information in this document is proprietary to SAP. No part of this document may be
reproduced, copied, or transmitted in any form or for any purpose without the express prior
written permission of SAP AG.