2. Eye Donation Registry App Nokia Challenge 2010
Corneal Blinds (India 2009)
2.1 Million
38,600
Approx.Annual Eye Donations (2008-2009)
gap 01
Problem
21,000 new cases annually !
3. Nokia Challenge 2010
Problem
Reported Deaths (India 2009)
9.5 Million
Approx.Annual Eye Donations (2008-2009)
gap 02 38,600
Eye Donation Registry App
4. Nokia Challenge 2010
Problem
at this pace, it will take 112 years to
completely eradicate corneal blindness !
112Eye Donation Registry App
5. Nokia Challenge 2010
Ignorance / lack of awareness
Religious superstitions
Family emotions at the time of death
Impediments
“Resolve of these issues is an enormous task considering
the length and breadth of the country and also the
vast population to be contacted and served”
?
Eye Donation Registry App
6. Nokia Challenge 2010
Retrieval has to be effected within 3 to 4 hours of death of the donor.
Retrieval has to be done by qualified medical practitioners only as per the law.
Family members of the donor should give their consent for removal after the
death of the donor
Retrieved corneas have to be placed in proper media so that they reach the
corneal processing centre within 6 hours of the death of the donor.
Retrieval Problem6 HrsEye Donation Registry App
7. Nokia Challenge 2010
Retrieval Problem
“ Prompt and expedient action is
what, is required with dynamic
logistic management, effective and
efficient co-ordination to make sure
proper utilization and optimization
of resources”
Eye Donation Registry App
8. Nokia Challenge 2010
Solution
Eye Donation Registry App
1 Death = 2 x Corneastapping maximum number of deaths would generate twice the corneas
9. Nokia Challenge 2010
Corneal Blinds (India 2009)
2.1 Million
requires
Just 1 Million EYE Donations !
Solution
Eye Donation Registry App
10. Nokia Challenge 2010
1 Million
Eye Donations
Solution
5 yearsTarget
2,00,000Annually
requires
Eye Donation Registry App
11. Nokia Challenge 2010
Reported Deaths (India 2009)
9.5 Million
Solution
2 % system efficiency
2,00,000Annually
Eye Donation Registry App
13. Nokia Challenge 2010
Existing Information Channel
Primarily User Activated
Extremely Low Visibility
Zero Database Availability
Entirely Manual System
Call Oriented Only
Post Excision Delivery ?
Donor-Eye Bank Channel only
Zero Inter Eye Banks Networking
Approx.Annual Shortage
1,61,400
0.4 %
Hospitals
Acquaintances
eye bankeye donor
1919Toll Free MTNL/BSNL
demandsupply
closest
Eye Donation Registry App
system efficiency
14. Nokia Challenge 2010
VISION 2020 Proposal
Disease Control
Human Resource Development
Infrastructure & Technology Development
VISION 2020 (WHO)
Possible Product/Application Area: Mobile Application/Central Web Server Interfacing
Eye Donation Registry App
15. Nokia Challenge 2010
Proposed Information Channel
passive state interaction
(education/updates)
active state interaction
(excision)
Eye Donation Registry App
Weekly social messaging to Nokia mobile users,
explaining or informing about relevant content
At the time of excision or removal of cornea from
a deceased, any acquinatance can SMS or press
eyeMitra icon from the deceased phone or any other
phone, and will get to toll free number, which will
inform closest eye banks and send a confirmation
SMS to the eyeMitra volunteer(family/acquianatces)
16. Nokia Challenge 2010
PRODUCT: Eye Donation App Wireframe
Eye Donation Registry App
Options
Pledge ur Eyes
Enter your name
|
City you live in
Address
Options
Options
Pledge ur Eyes
Nominee Name
|
Nominee Contact No.
Options
Pledge ur Eyes
Nominee Name
Nominee Contact No.
|Nominee Contact no.
Help
Register
Eye Donation App Icon User Registration Nominee Registration Registration Complete
17. Nokia Challenge 2010
PRODUCT:Social Messaging on device
Eye Donation Registry App
Social Issues
eyeMitra
Thank you Mr. Sharma for your
p a t r o n a g e t o e y e M i t r a
Your Neighbourhood Eye Bank is
YP Mahindru Niramaya Eye Bank
C o n t a c t : + 9 1 9 9 9 9 0 0 9 9 9 9
Issued in public interest by...
Eye Bank Association of India
(EBAI)
eyeMitra eyeMitra
do not rub your eyes in
case of any injury. just
wash it with clean water
andconsultaneyedoctor
Issued in public interest by...
Bausch&Laumb
Eye Bank Info Eye Care Info
with current rate, it will take
112 years to eradicate corneal
b l i n d n e s s f r o m I n d i a
P l e a s e D o n a t e E y e s
Issued in public interest by...
FortisHospitals(India)
18. Nokia Challenge 2010
Proposed Information Channel
Hospitals
eye donor eye banks
demand
supply eye server
NOKIA
Acquaintances
nominee
eye volunteer
grief counselor
passive state interaction
(education/updates)
active state interaction
(excision)
eye banks
demand
receiver
demand
Eye Donation Registry App
19. Nokia Challenge 2010
Central Database Management
Multi-Channel Connectivity
App/Call/SMS Oriented
Passive State Interaction
Inter Eye Bank Networking
Manual/Automated Switching
National Registry (Waiting)
Hospitals
eye donor eye banks
demand
supply eye server
NOKIA
Acquaintances
nominee
eye volunteer
grief counselor
eye banks
demand
receiver
demand
Proposed Information Channel
2-3 %
Eye Donation Registry App
of system efficiency is sufficient to achieve the target numbers
20. Nokia Challenge 2010
Proposed Marketing Channel
eye server
NOKIA
Health Industry
1
Eye Donation Registry App
Health Industry
2
Insurance Co.
1
Insurance Cos.
2
1 Way Communication Channel
Multiple Contacts
Health Industry
1
Health Industry
2
Insurance Co.
1
Insurance Cos.
2
User 1 User 2 User N
User 1 User 2 User N
2 Way Communication Channel
Single Contact Point
Existing Marketing Channel
21. Nokia Challenge 2010
Info-Adverts Sponsors
Patients Cost Recovery
Government Subsidies
Insurance Schemes
Eye Funds (Bank Loans)
Model Financial Sustainability
Eye Donation Registry App
22. Nokia Challenge 2010
Product
Web Database (On Server)
Eye App (On Mobile)
National Eye Registry
SMS Social Marketing
Real Time EB Networking
Eye Donation App
Passive State SMS
Active State SMS
Eye Donation Registry App
2Billion+ SMS in Passive State
I Million SMS / Year in Active State
I Million Calls/ Year in Active State
